Easy & Basic SEO for WordPress

1. Easy & Basic SEO for
WordPress
WordPress Edmonton Meetup
Monday, January 18, 2016
@adstercreative & @elliemcfarlane

2. What We’ll Cover
1. Onsite SEO - Meta Titles
2. Technical SEO - Site Speed
3. Mobile SEO - Responsive Website
4. Local SEO - Structured Data Markup

3. 1)Onsite SEO - Meta Titles
A Meta Title or Title Tag is the definitive title of a web page & is used as a
preview snippet in search engine results:
Meta Titles are the most important on page ranking factor & are 100%
controlled by you.

4. 1)Onsite SEO - Meta Titles
Controlling the Meta Titles on your WordPress website is easy with a plugin like
Yoast SEO.
https://yoast.com/wordpress/plugins/seo/

5. 1)Onsite SEO - Meta Titles
Pro Tips!
Keep your Meta Titles between 50-60 characters
Home Page: Put your brand first or Google will do it for you:
ex: Adster Creative: Edmonton SEO Service & PPC Company
Internal Pages - Suggested Taxonomy
Keywords & Geo | Brand or Keywords | Brand & Geo

6. 2) Technical SEO - Site Speed
Google is really into the speed of your website.
In April, 2010 Google announced that Site Speed is now included as a signal in
their search ranking algorithm.
Do you know your site speed?
https://googlewebmastercentral.blogspot.ca/2010/04/using-site-speed-in-web-search-ranking.html

7. 2) Technical SEO - Site Speed
These site speed scores
are not typical.
Google will give you the
green checkmark of
success when you hit
85/100 or higher
https://developers.google.com/speed/pagespeed/insights/

8. 2) Technical SEO - Site Speed
Google’s Site Speed testing tool will tell you what you need to fix. Here is how
you can fix it:
W3 Total Cache
Minify Code (HTML, CSS, JavaScript
Enable Compression
Leverage Browser Caching
EWWW Image Optimizer
● Optimize Images
https://en-ca.wordpress.org/plugins/ewww-image-optimizer/ & https://wordpress.org/plugins/w3-total-cache/
Quality, Local Hosting
● Reduce Server Response Time

9. 3) Mobile SEO - Responsive Sites
Google is really, really into mobile-friendly websites.

10. 3) Mobile SEO - Responsive Sites
On April 21, 2015 Google announced an algorithm change which prioritizes
mobile-friendly website for searchers on mobile devices.
Not having a mobile-friendly website
won't just result in a poor user
experience, your site will loose
organic rank for mobile searchers.

11. 3) Mobile SEO - Responsive Sites
Good: Mobile Site
Pros: You have a mobile
presence!
Cons: This create 2 different
website sites to maintain
Design Your Site for Mobile - 3 Options
Better: Responsive Design
● Pros: Mobile presence with
a single website
● Cons: NONE!
Ridiculous: App
● Nope!

12. 3) Mobile SEO - Responsive Sites
You may be in luck! The majority of WordPress themes available are already
responsive.
If your website isn't mobile friendly:
Upgrade: Check if the newest version of your template is mobile-friendly
Change It Up: Switch to a responsive template
Build Your Own: You can write your own code around platforms like
Bootstrap or Foundation to create a custom responsive website

13. 4) Local SEO - Structured Data Markup
The Local Search Algorithm is separate
from the Core Algorithm and requires
additional optimizations.
One of the most important local ranking
signals is Name - Address - Phone
Number consistency across trustworthy
citations.
Ex: GoogleMyBusiness, Yellow Pages & Yelp

14. 4) Local SEO - Structured Data Markup
Structured Data Markup is code used to categorizes information on your
website so Google can recognize what it is.
Adding Structured Data Markup to your NAP will help the local algorithm
understand who you are and where you are located.
NAP consistency - starting on your website and extending across citations - will
help increase your local and map rankings.

15. 4) Local SEO - Structured Data Markup
The easiest way to implement Structured Data Markup on your website is by
using HTML Markup, which is added right in the code your website.
Structured Data Markup should be
added anywhere your address appears
on your website. If you are a single
location business - your address along
with markup should be in the footer of
your website as well as the contact
page.
http://schema-creator.org/organization.php

16. The End
THANK YOU!

17. Easy & Basic SEO for
WordPress
WordPress Edmonton Meetup
Monday, January 18, 2016
@adstercreative & @elliemcfarlane