Love Your Local Market is an international celebration of market, that started in the UK in 2012 when we faced the prospect of the decline on our high streets - and it takes place in May.
Since then over 2,000 markets have put on over 10,000 events and in the process have created an estimated 1,500 start ups businesses for entrepreneurs. Love Your Local Market is for every type of market and is co-ordinated by The National Association of British Market Authorities......if you are a market operator and would like to take part, it's free to sign up and we hope that you will think about celebrating markets with us in 2016.
2. Love Your Local Market isâŠâŠ
âą A platform for start-ups
âą Business support for traders
âą A social hub for communities
âą An incubation space to test trade
âą Promotion of fresh, affordable food
âą Opportunity to involve young people
âą An increase in digital literacy across the industry
âą A platform form from which to celebrate British creativity,
innovation and regional distinctiveness
Love Your Local Market takes places each May and in 2015 it was
held between the 13th and 27th
3. Introduction
Each year Love Your Local Market builds on a specific theme
âą In 2012 it was to get as many markets participating as
possible
âą In 2013 the drive was for the Mary Portas 'Table for a Tennerâ
âą In 2014 the campaign achieved 100 youth markets being
created across the UK.
âą The theme in May 2015 was digital with a view to an increase
in digital literacy across the sector.
For 2016 the theme will be specifically designed around traders
though it is of note that while a new theme is developed each
year, we still strive to build on previous aims and objectives.
4. Evaluation methodology
âą Online and telephone registration survey
Operators where asked about previous LYLM activity, details
of markets being registered, as well as what prompted them
to register, aims and objectives, plans for the fortnight, details
of any incentives to trade, attracting young people, how many
pitches (if any) they were offering to start ups and details of
digitizing the market place, amongst others
âą Follow up survey
How many markets were registered, whether a special event
was held, take up and retention of pitches offered, youth
markets held, digital promotion and a focus for Love Your
Local Market in 2016.
13. No. of themed events
has remained static âŠâŠ
73%
held a themed
event
at
4,000
14. No. of pitches offered
to start upsâŠâŠ.
3,500
25%
Increase on
2014
64%
Take up of
pitches
offered
15. Est. of successful start ups since 2012
1,500
25%
retention rate
in 2015
16. Digital engagement
âą Promotion via own website, various social media platforms
(Facebook/Twitter/Instagram)
âą Collect rent by Chip and Pin
âą Some traders have their own websites and we hope to
establish much better online media for the Central and satellite
markets
âą Social media, website with a trader directory, events and blog
âą We are currently installing high speed fibre broadband and Wi-
Fi throughout the town centre
âą We employ social media with a strong following of over 7,600
users on Twitter, Facebook and Instagram and have a website
which is heavily used and user friendly
âą We have a new video display in the entrance to Durham Market
Hall
64%
ran a special
promotion
17. Focus for #LYLM2016âŠ. suggestions
from the industry
âą Celebrating the career trader
âą Food miles or locality of traders
âą The variety of traders and possibly their background
âą Young entrepreneurs, new business set ups
âą How creative activities such as music and dance performances
can attract people to markets by creating a special atmosphere
and help shoppers to linger for longer
âą Promotion of existing traders
âą Maybe more on the quality and not the quantity of stalls at
markets and the source of products?
âą Local arts and crafts
âą Market diversity in product range compare it to supermarkets
âą Was it like to see a push for more Wi-Fi enabled markets
âą Forming a strong links with the other elements of the High
Street
âą Work with local tour operators to offer trips to markets
18. Some final stats
âą 75 million impressions on Twitter
âą 534,504 social reach for our Thunderclap on May 20th
âą 20,000 hits on the website
âą 7,637 downloads of the Campaign Pack
âą 3,123 downloads of the logo
âą 2,600 votes in our Photo and Video Competitions
âą 2,143 downloads of the customisable posters
âą 376 pins on Pinterest
âą 6 Teenage Markets held on the same day
LEGACY East Riding of Yorkshire Council are
seeking funding for Love Your Local
Market Legacy project
19. www.loveyourlocalmarket.org.uk
@loveurlocalmkt
Dates for Love Your Local Market between
2016 â 2018
have been set to reflect LYLM activity in Europe and for each year
the date will remain the same
May 17 â 31
The Theme for #LYLM2016 is:
âTradersâ
Love Your Local Market UK is coordinated by
The National Association of British Market Authorities
Notas do Editor
Of these 64% held a specific event
15% increase of general markets â is the traditional market making a comeback?
25% increase in farmers markets
NB. Respondents were allowed to enter as many categories as they wished
With the correlation between an increase in general markets and a decline in council managed markets V increase in privately run â is this indicative of council cuts?
Figures remain consistent with those in 2014
Estimated number of events is 3916 against 4000 reported by ROI in 2014 â therefore events have remained static
It is believed that entrants chose to promote their market through social media and other avenues such as the âShopping Toursâ carried out at Portobello and Golborne
Since 2012 the industry has put forward around 17,500 pitches for start ups during Love Your Local Market fortnight
1,500 is the aggregate value attributed to start ups since the first Love Your Local Market campaign
Retention is the estimated figure post LYLM as we do not have the benefit of a 3 month post survey
The overall message here is traders and their products
The last point is a good segue into the Crowdfunding campaign
And Barnsley held a program of events over the summer under the campaigns banner including a beach festivalâŠâŠ.. and beer festival, where a local brew was specially made in the name of #LYLM2015