The Ultimate Strategist: Establishing Winning Partnerships and Consortia Presented during Kenya Association of Fundraising Professionals: 19th Eastern Africa Resource Mobilization Workshop in Mombasa, Kenya. December 4, 2012.

1. The Ultimate Strategist:
Establishing Winning Partnerships
and Consortia
Presented by Liz Ngonzi
Kenya Association of Fundraising Professionals:
19th Eastern Africa Resource Mobilization Workshop
Mombasa, Kenya | Dec. 4, 2012
@LizNgonzi

2. About me:
@LizNgonzi

3. Goals
 Review the benefits of coalition-building.
 Discuss challenges your organizations have faced
with respect to partnerships.
 Review necessary elements for successful
partnerships.
 Review the success and challenges during the
Kenyans4Kenya campaign.
 Learn about successful fundraising campaign that
involved 1,400 organizations.
 Participate in group exercise to develop joint
fundraising / awareness-creation campaign.
@LizNgonzi

4. Partnerships
 Facilitate the sharing of best practices.
 Helps to bolster areas in which individual
organizations are weak.
 Provide individual organizations access to
resources that they otherwise would not have on
their own.
 Enable the establishment and adherence to
standards that further professionalize the sector.
 Increase networking and learning opportunities for
those engaged in the activities.
@LizNgonzi

5. Challenges
What sorts of challenges has
your organization faced with
respect to partnerships?
@LizNgonzi

6. Necessary Elements
Establishment of clear operating rules.
Agreement on goals, approach and reporting
methodology.
Development of trust through transparency.
Buy-in from leadership of and implementers
from individual organizations.
Minimization of individual agendas.
Patience!
@LizNgonzi

7. @LizNgonzi

8. Kenyans4Kenya: Successes
• Ignited pride and patriotic spirit of Kenyans by engaging all
groups (e.g., the Diaspora , companies and institutions;
students/colleges, celebrities).
• Support from media outlet owners.
• Personal commitment from corporate leadership (peer
support).
• Events – CEO’s visit to Turkana, Flag off, concert, other events
• Use of celebrities and artists- K4K anthem.
• Provided a range of ways /platforms for Kenyans to engage and
donate leveraging technology (Mpesa, Airtel, social media, live
streamed events).
• Robust communication strategy – including crisis
communication plan.
• Transparency and Accountability critical to the process.
@LizNgonzi

9. Kenyans4Kenya: Challenges
• On line payments had many technical challenges and others
platform like Paypal joined the campaign late.
• Managing expectations – Kenyans now expect that these
funds will solve all drought related impacts/ hunger.
• Unmix recall –had to recall used unmix due to possible afro
toxin.
• High cost of Unmix –due to rise in sugar and maize costs.
• Harsh terrain – distribution/ logistics challenges.
• Donations in kind – perishable goods, not suitable for current
emergency.
• Pledges took long to be realized.
• Some companies expected branding on projects supported
under K4K
@LizNgonzi

10. Kenyans4Kenya: Results
• Raised over Ksh700 million in cash and over Ksh300 million in –kind
donations (Ksh1 billion).
• Proved that Kenyans are not defined by politics and ethnicity but by
their compassion and commitment to what is true and important.
• Mind shift: when Kenyans pull together they can overcome anything.
• Kenyans showed they can take charge of their own destiny --
ordinary Kenyans demonstrated extra ordinary action – Ksh200milion
donated by Kenyans.
• The media stepped up and provided the necessary support to
effectively get the message out to the public.
• This represented that first time in the world when an audit was
performed on emergency relief operation.
• Social media and the support from the Diaspora helped to amplify
engagement.
• This experience serves as a case study for others.
@LizNgonzi

11. Overview @LizNgonzi

12. #GivingTuesday: Benefits / Results
• Created an unprecedented partnership of 2,500+ charities, volunteer
organizations, corporations, community centers and foundations that
organized activities and campaigns in all 50 U.S. states.
• Charitable gifts totaled $10,000,000, 53% higher than on the same day
the previous year.
• Provided a new annual opportunity for 1,400 organizations to raise funds
during an economic downturn.
• Enabled supporters to participate in numerous ways through multiple
platforms by providing them tools to do so on their own.
• Leveraged traditional and social media, along with email marketing to
activate the public – relatively low-cost campaign.
• Sent the message that people can be philanthropists and make a real
impact without having to be billionaires or celebrities.
• Ignited the American spirit of giving during a time that has traditionally
been celebrated as such but has turned into one focused primarily on
shopping.
@LizNgonzi

13. #GivingTuesday: Potential Challenges
• Fraud committed by unauthorized “fundraisers.”
• Organizations failing to realize the full benefits
of the campaign, based on a lack of full
commitment to its execution.
@LizNgonzi

14. Group Exercise: Creating an NGO Week Giving Opportunity
Overview of NGO Week:
• Highlight NGO activities to other development
stakeholders and the public.
• Establish a better working relationship between the
NGOs, Government and Corporate sector.
• Discuss the challenges affecting the sector and how to
overcome them.
• Provide a platform for experience sharing and identify
good practices from within the sector.
• Build a critical mass of CSOs who can play a key role
in reforms.
@LizNgonzi

15. Group Exercise: Creating an NGO
Week Giving Opportunity
You Have 5 Minutes to:
• Breakout into Teams of Five
• Introduce Yourselves to Teammates*:
– Name
– Organization
– Title
– *Share Business Card with Team Members
• Select:
– Team Leader / Presenter
– Note Taker
– Team Name
• Agree on Brainstorming Process
@LizNgonzi

16. Group Exercise: Creating an NGO
Week Giving Opportunity
You have 20 Minutes to Develop:
• Goals (Marketing and Financial)
• Target Audience (Donors, Corporate/Government
Partners, Media)
• Overall Activities (Online, Mobile, Event-based
Giving)
• Overall Marketing Strategy (Traditional and Social
Media)
• Theme / Name
@LizNgonzi

17. Group Exercise: Creating an NGO
Week Giving Opportunity
Each Team Has 2 Minutes to Present Its Ideas to the
Group:
• Team Name
• Goals (Marketing and Financial)
• Target Audience (Donors, Corporate/Government
Partners, Media)
• Overall Activities (Online, Mobile, Event-based Giving)
• Overall Marketing Strategy (Traditional and Social
Media)
• Theme / Name

18. Group Exercise: Creating an NGO
Week Giving Opportunity
What Did You Learn?

19. Emerging Trends On the Horizon: Industry Consolidation
Asante Sana! to Re-think Competition and
Requiring Organizations
Collaboration
?
@LizNgonzi

20. Sources
Content / Image: Source:
Lego Blocks http://blog.assetmap.com/2010/10/collaboration/the-collaboration-genome-what-
collaboration-actually-means/
Soccer Ball Goal http://4.bp.blogspot.com/-
0fJyOFBNPT4/TcABPnArS5I/AAAAAAAADMc/fVBzRFD0rP8/s1600/soccer-ball-over-
sky.jpg
Golden Egg http://www.hunton.com/files/ImageControl/879dfc29-003b-49e6-9106-
a0dd7a3c7218/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/tax-and-
employee-benefits.jpg
Detour http://entrepreneursloft.com/content/how-increase-your-chances-getting-promotion
Keys http://jobtrakr.files.wordpress.com/2012/01/keys.jpg
Kenyans4Kenya http://www.one.org/africa/blog/kenyans4kenya-a-fresh-threshold-in-human-giving/
Screen Shot
Kenyans4Kenya Kenyans4Kenya Case Study: Kenya Red Cross Society- The Kenyans For Kenya
Overview Campaign by Rosemary Mutunkei, Private Partnership Manager (Dec. 2011)
#GivingTuesday http://givingtuesday.org/
Overview / Content
Light bulb http://www.nwlink.com/~donclark/perform/brainstorm.jpg
Raised Hands http://hillarsaare.com/multiple-google-plus-one-buttons-on-one-page/
Cornell Math http://tinyurl.com/7gngvzn
Classroom
Phone Image http://gsnb.rutgers.edu/contact.php3

21. LIZ NGONZI
Pinterest.com/LizNgonzi
Liz@LizNgonzi.com
@LizNgonzi
+1 732.208.3304
SlideShare.net/ElizabethNgonzi
Epsilen.com/EN33 | LizNgonzi.com