Creating a Culture of Engagement: Employee Communication is part two in a three-part series on how you can improve employee engagement.

1. Creating a CultureCreating a Culture
of Engagementof Engagement

2. Proud to Help Others
Achieve their Goals

3. Who is Elizabeth King,
APR?
CAREER HIGHLIGHTS
Raised $5.3 million dollars in employee contributions
since 2005 with an 83% employee participation rate.
Increased employee engagement at Cox from
88% in 2008 to 93% in 2012.
AWARDS

4. What employee
engagement
is not …
Employee engagement does not mean
employee happiness.
Employee engagement does not mean
employee satisfaction.
(Corporate Leadership
Council)
“Employees that are engaged are
57% more likely to work harder,
80% more likely to perform
better and 87% more likely to
stay longer
with the company.”
Employee engagement is the
emotional commitment
the employee has to the
organization and its goals.

5. Recap: Categories of Community
Engagement
1. PHILANTHROPY
• Corporate giving
2. COMMUNITY INVOLVEMENT
• Volunteerism
3. SOCIAL INNOVATION
• Positive social change
Effective philanthropy requires a lot
of time and creativity – the same kind
of focus and skills that building a
business requires.
Bill Gates (Winston S. Churchill)
“We make a living by
what we get. We make a
life
by what we give.”

6. Engagement Challenges
Survey Questions (Scale of 1 – 10)
1.My organization has strong employee engagement.
2.My organization is very skilled at communicating
with employees.
3.My organization has a clear communication strategy.
(Dale Carnegie Training)
“26% of employees are
Actively Disengaged,
45% of employees are
Disengaged”
87% of organizations cite culture
and engagement as one of their
top challenges.
Global Human Capital Trends, 2015

7. AGENDAAGENDA

8. Agenda
1. How companies communicate
2. Understand the 4 Steps of Leadership
Communication
3. Practice crafting your message
Today’s Take Aways
1.One action step
2.One supporting
statistic
3.One new business
contact
A positive attitude causes a chain
reaction of positive thoughts, events
and outcomes. It is a catalyst and it
sparks extraordinary results.
Wade Boggs, Boston Red Sox

9. WHAT DRIVES EMPLOYEEWHAT DRIVES EMPLOYEE
ENGAGEMENT?ENGAGEMENT?
COMMUNITY ENGAGMENT | COMMUNITATION | LEADERSHIPCOMMUNITY ENGAGMENT | COMMUNITATION | LEADERSHIP

10. How Companies Communicate
Top three reasons employees are disengaged:
• Lack of direction from management (38%)
• Poor communication overall (14%)
• Change that's not well communicated (12%)
75% of leaders have no engagement
plan or strategy – even though
90% say engagement impacts
business success.
Accor, 2012
(People Driven Performance)
71% of employees feel
managers do not spend
enough time explaining
goals and plans.
(About.com, 2014)

11. How Companies Communicate
The three most used channels are:
• Intranet (93%)
• E-mail (90%)
• Leadership communications (84%)
(Internal Communication & Technology Survey 2014)
“The average person receives 120-150 e-
mails per day. It's very likely that a person
will misplace, delete or not even see a
specific email, and therefore could miss a
crucial piece of information.”
Phil Simon, Message Not Received
(Siemens)
A business with 100
employees spends an average
downtime of 17 hours a week
clarifying communication.
Translates to an annual cost
of $528,443.

12. How Companies Communicate
Face-to-face communication is still considered
one of the most effective channels.
• Traditional team meetings (85%)
• Offsite meetings (65%)
• Senior management site visit (55%)
“When managers take extra time and effort
to talk face-to-face with employees, the
employees tend to feel more valued and
respected by the company, which in turn
makes them more engaged and productive.”
Robert Cordray, Linked 2 Leadership
(Gatehouse, State of the Sector
2015)
81% of companies use
large scale events as
part
of their internal
communication mix.

13. How Companies Communicate
Engaged employees:
•Have the opportunity to give feedback
•Feel informed about organization
•See commitment by management to
organization.
33% of employees say lack of open,
honest communication has the most
negative impact on employee
morale.
HerdWisdom.com
(OfficeVibe.com)
52% fail to take any
action as a result of
survey feedback, and
27% of managers don’t
bother to review survey
results at all.

14. Impact of Communication on
Engagement
• Companies that have highly effective internal
communications had 47% higher total returns to
shareholders.
• Companies highly effective at communications
are 1.7 times as likely to outperform peers.
“When employees understand their
role in business, 91% will work
towards that success, but the number
plummets to 23% if they don’t.”
Bill Quirke, Melcrum
(The Work Foundation)
Organizations that increased
practices related to
engagement
by just 10% increased profits
by an average of $2,400
per employee per year.
(Towers Watson)

15. EFFECTIVE LEADERSHIPEFFECTIVE LEADERSHIP
COMMUNICATIONCOMMUNICATION

16. Crafting Your Message
4 Steps to Leadership Communication
1. Say it – VERBAL
2. Write it – WRITTEN
3. Picture it – IMAGE
4. Model it – EXAMPLE
“Speak in such a way that others
love to listen to you. Listen in such
a way that others love to speak to
you.”
Anonymous (Melcrum, 2012)
61% of employees need to
hear information 3-5
times
to believe.

17. Crafting Your Message
1. Who is your audience?
2. Why are you communicating with
this audience?
3. What are your key messages?
• Determine top 1-3 points you
want to convey to your
audience.
“Your key messages must
meet two criteria:
be concise and interesting.”
(Lindsey McCaffrey, content strategist)

18. Crafting Your Message
7. Call to action
• What do you want the audience to do?
• Clearly define how to take action.
(Printwand.com)
“Before you send your letter or
memo, make sure it is crystal
clear what you want the recipient
to do.”
David Ogilvy
“Writing a call to action is
more effective when the
audience is only being asked
to complete one task.”

19. Crafting Your Message
What is missing?
1.HEADER
What is this email about?
2.SUBHEADS
Identify key messages
3.BULLET POINTS
Make detailed info easy to read
4.CALL TO ACTION
What do you want reader to
do?

20. Crafting Your Message

21. Crafting Your Message
Worksheet: Crafting a leadership communication
Crafting a Leadership Communication
“Speak in such a way that others love to listen to you.
Listen in such a way that others love to speak to you.” - Anonymous

22. TAKE ACTIONTAKE ACTION

23. What is your action step
going
to be?1. Complete survey. Leave it on the table.
2. Take your notes with you.
3. Schedule a time to do your action step –
Put it on the calendar!
4. Network – Tell someone about your
action step.
(Tony Robbins)
“By changing nothing,
nothing changes.”
Knowledge without application is
meaningless.
Thomas Edison

24. Thank you forThank you for
coming!coming!
1-918-853-67711-918-853-6771
www.ElizabethKingConsulting.comwww.ElizabethKingConsulting.com