Top Marketing Associations Global Event Calendar

• ADETEM - France Associatif des professionnels du Marketing: To give Marketing professionals means of mobilizing the
power of Marketing in the future of their business service.
• Advertising Research Foundation (ARF): Showcases leading and bleeding-edge solutions and evangelizes the leaders that
lead them into action.
• American Marketing Association (AMA): The essential community for marketers.
• Argyle CMO Executive Forum: Argyle Executive Forum brings business information and thought leadership to leading
professionals.
• Association of National Advertisers (ANA): Provides leadership that advances marketing excellence and shapes the future
of the industry.
• B2B Marketing: A powerline of ideas and insight for B2B marketers.
• CMO Council: Operate as the premier knowledge transfer agent and affinity group for chief marketers worldwide.
• Direct Marketing Association: The world’s largest trade association for data-driven marketers.
• Forrester: One of the most influential research and advisory firms in the world.
• Global Retail Marketing Association: A home for C-level executives from the world’s leading retailers.
• International Data Corp. (IDC): The premier global provider of market intelligence, advisory services, and events for the
information technology, telecommunications and consumer technology markets.
• ITSMA: Help B2B companies market and sell services and solutions more effectively.
• Location Based Marketing Association (LBMA): A international group dedicated to fostering research, education and
collaborative innovation at the intersection of people, places and media.
Marketing Association Description Top Sheet

• Marketing Science Institute: We bring the best of science to the complex world of marketing.
• MarketingSherpa: A research firm specializing in tracking what works in all aspects of marketing.
• Melcrum: Working alongside leaders and teams around the globe to build skills and best practice in Internal
Communication.
• Millennium Alliance: A leading technology, business, and educational advisory firm.
• National Retail Federation (NRF): Is the world’s largest retail trade association, representing retailers from the United
States and more than 45 countries.
• New York American Marketing Association (NYAMA): an organization that inspires, supports and celebrates brilliance in
marketing.
• Ragan: News and Ideas for Communicators.
• Sirius Decisions: Empowers the world's leading sales, marketing, and product leaders to make better decisions, execute
with precision and accelerate growth.
• TechCrunch: A leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet
products, and breaking tech news.
• The CMO Breakfast Series: The premier thought leadership platform for CMOs of top global brands to share insights and
branding expertise.
• The CMO Club: The world’s most engaged and inspired community of Senior Marketing Executives who help each other
solve their biggest challenges, within a candid, trusted, and sharing environment.
• Toastmasters: Is a non-profit educational organization that teaches public speaking and leadership skills through a
worldwide network of clubs.
• VentureBeat: The leading source for news, events, groundbreaking research and perspective on technology innovation.
Marketing Associations continued

Africa
Conference International Data
Corp. (IDC)
Port
Louis
Mauritius IDC CIO
Networking Day
10-Aug-16 In such an environment, it is critical to truly
appreciate the business value of ICT, and
attendees at the 2016 Mauritius CIO Day can
expect to receive a raft of expert advice on
how to improve commercial performance by
applying technology wisely. We will also
discuss the emergence of cloud services and
the Internet of Things, examining the near-
and medium-term implications of these
technologies on the working environments of
organizations in Mauritius and presenting
innovative strategies for maximizing the
benefits that are available.
http://idc-
cema.com/eng/events/635
99-idc-cio-networking-day
Event Size Marketing Association City,
State
Country Event Title Event Date Details Link to Register

Asia
Forum Forrester Singapore Malaysia Fuse Brand,
Customer
Experience, And
Marketing
25-Aug-16 Forrester's best analysts and thought leaders,
a world-class roster of industry innovators,
and marketing and customer experience
(CX) professionals come together at CX
MARKETING SINGAPORE 2016 to tackle the
most immediate and pressing challenges that
marketers face in what Forrester calls the age
of the customer.
https://www.forrester.com
/CX+MARKETING+SINGAP
ORE+2016/-/E-EVE6979
Forum Forrester Shanghai China Fuse Brand,
Customer
Experience, And
Marketing
1-Sep-16 Forrester's best analysts and thought leaders,
a world-class roster of industry innovators,
and marketing and customer experience
(CX) professionals come together at CX
MARKETING SINGAPORE 2016 to tackle the
most immediate and pressing challenges that
marketers face in what Forrester calls the age
of the customer.
/CX+MARKETING+SHANGH
AI+2016/-/E-EVE6907
Event Size Marketing Association City, State Country Event Title Event Date Details Link to Register

Australia
Event Size Marketing Association City, State Event Title Event Date Details Link to Register
Conference Association for Data-
Driven Marketing &
Advertising (ADMA)
Sydney ADMA Techmix 2016 24-Jun-16 ADMA’s techmix is a new, vendor-neutral event
to help marketers understand the plethora of
marketing technologies now available and how
they can fit together to be successfully
integrated into the marketing function.
http://www.admatechmix.c
om.au/
Forum Association for Data-
Driven Marketing &
Advertising (ADMA)
Sydney ADMA Global Forum
2016
10,11-Aug-
16
2 days long. Get ready to be inspired. Much
more than just another marketing event, ADMA
Global Forum is the region’s only conference
that brings together so many global influencers
in data-driven marketing, media, advertising,
and technology. The world’s brightest minds
shine a light on what’s possible today – with
best-in-class practices designed to shake up
traditional thinking and drive the industry
forward.
https://www.adma.com.au/
event/global-forum-
conference-2016
Conference Association for Data-
Driven Marketing &
Advertising (ADMA)
Sydney Innovation Zone 2016 10,11-Aug-
16
The hub of Global Forum, Innovation Zone
showcases the latest and greatest in marketing
technology and hosts a series of live inspiring
presentations by leading marketers, advertising
and technology experts; explore it and see free
technology demos, interesting industry case
studies and innovative technology applications.
https://www.adma.com.au/
event/innovation-zone

Canada
State
Event Title Event Date Details Link to Register
Forum Argyle CMO Executive
Forum
Toronto Chief Marketing Officer
Leadership Forum
27-Sep-16 Join Argyle as we assemble leading marketing
executives from across Canada for our annual
CMO Summit in Toronto, ON. Throughout a full
day of content and networking, we will focus on
the most pressing issues that marketing
executives are facing leading into 2017, with an
agenda geared specifically towards CMOs, as
well as Marketing, Digital, and Analytics VPs
and Directors in a leadership role.
http://www.argyleforum.co
m/Events/2016-Chief-
Marketing-Officer-
Leadership-Forum--Toronto
Conference Millennium Alliance Toronto Canada
Transformational CMO
17,18-Oct-
16
The Canada Transformational CMO Assembly
will bring together Canada’s most prominent
marketing, technology, and business leaders
from all major consumer driven industries.
CEOs around the world are anticipating a highly
complex marketing environment over the next
few years. This makes the CMO more important
than ever before. The digital revolution has
forever changed the balance of power between
individual consumers and brands. CMOs
especially know that there is an explosion of
information that is creating the digital
enterprise.
https://mill-
all.com/assembly/canada-
transformational-cmo/
Roundtable The CMO Club Toronto Roundtable TBA The CMO Club private dinners and roundtables
are for Senior Marketing Executives only. These
roundtable discussions provide the opportunity
to learn from and network with fellow
marketing leaders, share insights, develop
lasting relationships and leverage the CMO Club
benefits.
http://thecmoclub.com/eve
nt/the-cmo-club-
upcomingtoronto-
roundtable/

Europe
Event Size Marketing
Association
City, State Country Event Title Event Date Details Link to Register
Forum ADETEM -
France Associatif des
professionnels du
Marketing
Paris France The growing
Impact of Mobile
on Retail
28-Jun-16 The Mobile Marketing Association France and
Adetem are pleased to invite you to an event
on the impact of mobile devices on retail.
http://www.adetem.org/x
wiki/bin/view/NBAdetem/
Evenement?manif=NBAdet
emEvenementClassData.Bc
k4GTxPq8IPIniD
Dinner ADETEM -
France Associatif des
professionnels du
Marketing
Paris France Night of
Marketing
5-Jul-16 The first appointment of marketing
professionals!
http://www.adetem.org/x
wiki/bin/view/NBAdetem/
Evenement?manif=NBAdet
emEvenementClassData.X
Uh76inzGUvUaBKk
Conference Location Based
Marketing Association
(LBMA)
Munich Germany LBMA DACH -
Summer Event
5-Jul-16 N/A http://www.thelbma.com/
events/303/lbma-dach-
summer-event/
Forum ITSMA London UK Developing a
Differentiated
Story for your
Brand in Six Lines
6-Jul-16 Telling your company’s story clearly and
simply is challenging. Imagine being able to
tell a differentiated story for your brand in
just six lines. Join us for an extraordinary
brand storytelling workshop.
http://www.itsma.com/ev
ent/developing-
differentiated-story-brand-
six-lines/
Summit The CMO Club London UK CMO Club
Europe Summit
2016
6-Sep-16 An experience like never before - Join
Marketing Executives from Diageo, Disney,
Aon, Unilever, BAT, HP, GE, Dell, Bayer, JLL,
Goldman Sachs, Hershey, Dunkin Brands,
Samsung and more as CMOs come together
in London to help solve today’s toughest
CMO Challenges.
http://thecmoclub.com/ev
ents/europe-summit-
2016/
Roundtable Location Based
(LBMA)
Hamburg Germany LBMA DACH -
Roundtable
21-Sep-16 N/A http://www.thelbma.com/
events/304/lbma-dach-
roundtable/

Europe
Association
City, State Country Event Title Event Date Details Link to Register
Summit Sirius Decisions London UK Summit Europe:
The Art & Science
Of Intelligent
Growth
26,27-
Sep-16
At 2016 Summit Europe, we’ll explore the
concept of art and science expressed through
music and sound. The structural elements
used in music mirror the key business
processes and adjectives we as leaders
practice every day.
http://sdsummiteurope.co
m/
Forum ITSMA Cookham UK ITSMA Account
Based Marketing
Certification
Program
28,29-Sep-
16
We have developed a robust and flexible
methodology, we have created industry best
practices, and we have a solid track record of
success. We have developed a
comprehensive Account Based Marketing
Certificate Program.
ent/abm-certification-
programme/
Conference International Data
Corp. (IDC)
Prague Czech
Rep.
IDC internet of
Things Forum 2016
20-Oct-16 IDC is on a mission to help the conference
participants better understand the current
trends, identify areas of future growth, and
stay ahead in their respective fields. In
addition, the conference will provide plenty
of opportunities to meet with peers and to
establish new business relationships.
http://idciotforum.com/pr
ague/
Conference ITSMA Cambridge UK Marketing Vision
2016
1,2-Nov-16ITSMA’s 23rd Annual Conference will be in
Cambridge, MA, November 1-2, 2016. We
will have an extraordinary line-up of
speakers, pre- and post-conference
workshops, networking opportunities, and
the 2016 Marketing Excellence Awards
celebration.
ent/marketing-vision-
2016/

Europe
Association
City,
State
Country Event Title Event Date Details Link to Register
Summit Melcrum London UK CEB internal
Communications
Summit & Awards
1,3-Nov-16In today’s complex and ever-changing
organizations, internal communication is
more important than ever to achieving
aligned, purposeful employee performance.
https://www.cebglobal.co
m/marketing-
communications/internal-
communications-
summit.html
Forum Forrester London UK Create Business
Impact Through
Customer Experiences
15-Nov-16 Explore the dynamic, complex relationship
between brand, customer experience (CX),
and business success. From critical
operational processes that support world-
class CX to the corporate cultures and
frontline personalities that embody your
brand’s promise and value, attendees will
gain insights on pacesetting CX performance
from leaders in both B2C and B2B.
/CX+EUROPE+2016/-/E-
EVE6920
Workshop ITSMA London UK Introduction to
Account Based
Marketing Workshop
7-Dec-16 This one-day workshop provides an
introduction to ABM and how to apply it to
drive growth in your most important
accounts. You will work through ITSMA’s
proven seven-step process, and practice
building an ABM plan on a case study account
to maximize your learning during the day.
ent/introduction-account-
based-marketing-
workshop-uk/

US: Midwest
Conference Association of National
Advertisers (ANA)
Milwaukee,
WI
Members Only:
ANA/BMA in
Milwaukee
21-Jul-16 N/A https://www.ana.net/memb
ersconference/show/id/MO
E-JUL16C
Dinner CMO Council Chicago, IL Dinner Dialogue:
Context,
Commerce and
Customer: Best
Practices to Exceed
Expectations
21-Jul-16 This roundtable event will focus on the critical
next steps forward as brands take advantage of
recent technology investments and start
advancing strategies in analytics, experience
and customer journeys.
To request an invitation,
please contact Christine
Chiang (408.677.5335 or
cchiang@cmocouncil.org).
Conference Ragan Chicago, IL PR Writing
Conference
10,11-
Aug,16
New tactics to incorporate storytelling into your
everyday writing and think like a journalist to
get your story covered
https://store.ragan.com/Pro
ductDetails.asp?product=Y6
CR0CH&listshow=Conferenc
es&catid=2ED70BB224CD4C
98A1F9FA27EA225E6B&grfr
=Yes
Conference Ragan Chicago, IL Financial
Communicators
Conference
18,19-
Aug,16
Innovatively communicate in a heavily regulated
industry
CA0CH&listshow=Conferenc
=Yes
Conference Location Based
(LBMA)
Chicago, IL Mobile Payments
Conference
29-Aug-16 The 2016 Mobile Payments Conference will
include all the key topics on everyone’s mind,
separate FACT from FICTION and help you
develop strategies that allow your business to
adopt and align with this fast changing industry.
http://www.thelbma.com/e
vents/301/mobile-
payments-conference-2016-
29th-31st/

US: Midwest
13
Roundtable Direct Marketing
Association
Minneapolis
, MN
Minneapolis
Regional
Roundtable
14-Sep-16 This complimentary event will feature a Keynote
presentation, a case study presentation,
roundtable discussions focused on the
challenges and opportunities facing marketers
https://thedma.org/events/c
ommunities/minneapolis-
regional-roundtable/
Roundtable The CMO Club Chicago, IL Dinner and
Roundtable
20-Sep-16 The CMO Club private dinners and roundtables
are for Senior Marketing Executives only.
nt/cmo-club-chicago-dinner-
roundtable-2/
Forum
Chicago, IL Chief Marketing
Officer Leadership
Forum: Fall Event
28-Sep-16 Join Argyle as we assemble leading marketing
executives from across the Midwest and beyond
for our Fall CMO Summit in Chicago.
Marketing-Officer-
Leadership-Forum:-Fall-
Event--Chicago
Advertisers (ANA)
Chicago, IL Conference:2016
ANA/BAA
Marketing Law
Conference
9,11-Nov-
16
This event builds on the tradition as the
broadest marketing and law conference with
deep practical legal content, fruitful networking
and major CLE credits.
https://www.ana.net/confer
ence/show/id/BAALAW-
NOV16

US: North-East/Mid-Atlantic
Forum American Marketing
Association
Boston, MA Advanced Research
Techniques (ART)
Forum
26,29-Jun-
16
The ART Forum brings together research
practitioners and academics to find solutions to
marketing problems through free exchange of
ideas and methodologies
https://www.ama.org/event
s-
training/Conferences/Pages/
Advanced-Research-
Techniques-%28ART%29-
Forum.aspx?tab=register
Advertisers (ANA)
New York,
NY
Members Only:
Content Marketing
Members Only
Conference
presented by Time
Inc.
28-Jun-16 This complimentary members only conference
will showcase leading marketers representing a
diverse array of industries discussing their
strategies behind the development of custom
content, the execution of production through
different media channels and the measurement
of key objectives.
https://www.ana.net/memb
CJUN16E2
Forum New York American
(NYAMA)
New York,
NY
Lessons from the
Political Campaign
Trail for Corporate
Marketers
28-Jun-16 Many of KRC’s executives have worked at the
highest levels of global and domestic politics for
the likes of Obama, the Clintons, Blair,
Bloomberg, and more. We want to teach you
how the skills employed to win on the campaign
trail are the very ones succeeding in the
boardroom today
http://www.nyama.org/eve
nt/lessons-from-the-
political-campaign-trail-for-
corporate-marketers/
Roundtable Sirius Decisions Boston, MA Leadership
Roundtable:
Communicating the
Value of
Marketing: KPIs for
the Board
30-Jun-16 As b-to-b CMOs and marketing leaders continue
to transform their marketing organizations and
business expectations of marketing continue to
grow, it’s critical for these leaders to be able to
clearly articulate and communicate the value
that marketing delivers to the business.
https://www.siriusdecisions.
com/Events/Forums/June-
30-2016-Communicating-
the-Value-of-Marketing-
Boston.aspx

Conference American Marketing
Association
Washington,
DC
Nonprofit
Marketing
Conference
11,13-Jul-16 The 2016 AMA Nonprofit Marketing
Conference will zero in on today's marketing
essentials to help better engage constituents
and meet your mission-critical objectives.
s-
training/Conferences/Pages
/2016-Nonprofit-Marketing-
Conference.aspx?tab=regist
er
Happy Hour New York American
(NYAMA)
New York,
NY
July Mix & Mingle 12-Jul-16 We’re back at our favorite place, Turnmill Bar,
for another chance to meet and mingle with
fellow marketers. Join us for a fun evening of
networking and meet other NYAMA members
and marketers in the NYC area. Learn what
our organization can do for you. Enjoy one
drink and complimentary appetizers on
us. Don’t miss our popular event!
nt/july-mix-and-mingle/
Summit Ragan New York,
NY
Integrated
Marketing Summit
12,13-Jul-16 New tools and best practices to create
powerful integrated marketing campaigns
CJ0NY&listshow=Conference
s&catid=2ED70BB224CD4C9
8A1F9FA27EA225E6B&grfr=
Yes
Think Tank Argyle CMO Executive
Forum
New York,
NY
Chief Marketing
Officer Leadership
Think Tank:
Spotlight on Retail
and E-Commerce
13-Jul-16 E-commerce executives are tasked with an
intensified need to maintain the exceptional
components of a strong brand identity while
also constantly re-tailoring the brand to the
changing wants and needs of the modern
consumer throughout all channels that they
access.
Marketing-Officer-
Leadership-Think-Tank:-
Spotlight-on-Retail-and-E-
Commerce--New-York

Roundtable The CMO Club Boston, MA Reception and
Roundtable
19-Jul-16 The CMO Club private dinners and roundtables
nt/cmo-club-boston-
reception-roundtable/
Forum Location Based
(LBMA)
New York,
NY
Engaging the
Sports Fans with
Smartphones
20-Jul-16 Sports fans are a highly engaged group of digital
consumers. Learn how to engage this always on
viral group of individuals by creating innovative
marketing experiences that leverage new
technology and the Internet of things.
vents/283/lbma-nyc-
engaging-the-sports-fans-
with-smartphones/
Advertisers (ANA)
New York,
NY
Members Only:
ANA/BMA
Members-Only
Event at Forbes
E-JUL16E2
Breakfast The CMO Breakfast
Series
Cambridge,
MA
CMO Breakfast
With: Dunkin'
Brands
26-Jul-16 Join us on Tuesday, July 26th and hear from
Scott Hudler, Senior Vice President / Chief
Digital Officer.
http://theadclub.org/cmo/d
unkin-brands/
Conference Direct Marketing
Association
New York,
NY
2016 New York
Nonprofit
Conference
2-Aug-16 A two-day event where you will exchange
innovative marketing and fundraising ideas,
generate insightful solutions and think
creatively to help you make the relationship
with your donors even stronger.
http://ny.nonprofitfederatio
n.org/
Advertisers (ANA)
Cambridge,
MA
Members
Only:ANA
Innovation Day @
Pegasystems
(Members Only
Conference)
3-Aug-16 Hosted by Pegasystems, Inc., this
complimentary ANA members only conference
features sessions from leading marketers and
thought leaders who will share case histories on
how they used innovation to navigate through
their challenges, differentiate their brands, and
leave a lasting impression with consumers.
CAUG16E4

Association
New York,
NY
Mobile Marketing
Day
9-Nov-16 The 7th Annual Mobile Marketing Day, co-
hosted by DMA and MediaMath, is designed to
help marketers not only learn and share mobile
strategies and tactics, but also network with
peers in the industry
https://thedma.org/events/
conferences/mobile-
marketing-day/
Forum New York American
(NYAMA)
New York,
NY
Adapting to the New
Realities of Sports
Marketing
9-Aug-16 David Newman is in his 11th season with the
Mets as Senior Vice President of Marketing &
Communications. He and his department are
responsible for the strategic development and
management of the Mets’ branding, image
building, marketing and business
communications initiatives to drive and support
ticket sales, sponsorship activation, and fan
value.
nt/new-realities-of-sports-
marketing/
Forum Location Based Marketing
Association (LBMA)
Boston,
MA
Etail East 15-Aug-16 eTail is at the cutting edge of multi-channel and
eCommerce. At eTail, inspiration meets
innovation. Experience electric keynotes and
tailored networking in the heart of historic
Boston.
vents/308/etail-east-15-18/
Advertisers (ANA)
Baltimore,
MD
Members Only:
Innovation Day @
Legg Mason
16-Aug-16 Hosted by Legg Mason, this complimentary ANA
members only conference features sessions
from leading marketers and thought leaders
who will share case histories on how they used
innovation to navigate through their challenges,
differentiate their brands, and leave a lasting
impression with consumers.
CAUG16E2

18
Advertisers (ANA)
New York,
NY
Members
Only:ANA
Sponsorship &
Event Marketing
hosted by WWE
(Members Only
Conference)
17-Aug-16 This complimentary, client-side marketers only
event, hosted by WWE, at the W Hotel on
Lexington Avenue in New York will feature
senior marketers and sponsorship leaders
discussing the strategy and activation behind
their cutting-edge programs.
C-AUG16E
Convention Toastmasters Washington,
DC
Annual
Toastmasters
International
Convention
17,20-Aug-
16
Start planning now to attend the 85th Annual
Toastmasters International Convention in
Washington, DC!
https://www.toastmasters.o
rg/Events/2016-
International-Convention
Forum Sirius Decisions Boston, MA Marketing
Operations and
Channel Planning
25-Aug-16 N/A https://www.siriusdecisions.
com/Events/Forums/August
-25-2016-Marketing-
Operations-and-Channel-
Planning.aspx
Forum Forrester Washington,
DC
Deliver Customer
Experiences That
Drive Customer
Compliance And
Engagement
12-Sep-16 The federal government and public sector are
focused on customers like never before.
However, federal leaders will face the same
culture, technology, and implementation
hurdles that have plagued them for years.
https://www.forrester.com/
CXDC+2016/-/E-EVE7259
Advertisers (ANA)
New York,
NY
Members Only:
ANA/Effies
Effective Marketing
& Media Insights @
New York Life
(Members Only
Conference)
13-Sep-16 The program will showcase winners of the 2016
Effie Awards North America program through
case studies that will focus on best practices for
bringing ideas to life, key insights and industry
trends..
C-SEPT16E2

19
Roundtable The CMO Club Washington,
DC
Dinner and
Roundtable
nt/cmo-club-dc-dinner-
roundtable-2/
Forum
Boston, MA Chief Marketing
Officer
Leadership
Forum: Spotlight
on Financial
Services
15-Sep-16 Join Argyle as we assemble leading financial
services marketers for our premier New
England CMO event of the year. Throughout a
full day of content and networking, we will
focus on the most pressing issues that
marketing executives in the financial industry
are facing, with an agenda geared specifically
towards CMOs, as well as Marketing, Digital,
and Analytics VPs and Directors in a leadership
role
Marketing-Officer-
Leadership-Forum:-
Spotlight-on-Financial-
Services--Boston
Forum Sirius Decisions Philidelphia,
PA
Sales
Productivity:
Marketing and
Sales Alignment
20-Sep-16 N/A https://www.siriusdecisions.
com/Events/Forums/Septem
ber-20-2016-Sales-
Productivity.aspx
Conference Marketing Science
Institute
Boston, MA Immersion 2016 22-Sep-16 The conference will be structured around a
series of modules that will present the latest
research-generated knowledge on an important
marketing topic and provide opportunities for
discussing productive managerial applications.
Participants must be nominated by MSI
Trustees, and attendance will be limited.
https://www.msi.org/confer
ences/immersion-2016/
Conference Advertising Research F
oundation (ARF)
New York, NY Ad Week 26,30-Sep-
16
Check back for more information http://thearf.org/event/sept
-26-30-2016-ad-week/

Workshop Marketing Science
Institute
Washington,
DC
Marketing in the
Consumer Internet
of Things
30-Sep-16 This workshop will offer marketers a 360-
degree view of the evolving consumer Internet
of Things (IoT), with views from top researchers
and industry leaders
ences/marketing-in-the-
consumer-internet-of-
things/
Roundtable Sirius Decisions New York,
NY
Leadership
Roundtable:
Leading Marketing
Change
13-Oct-16 N/A https://www.siriusdecisions.
com/Events/Forums/Octobe
r-13-2016-Leadership-
Roundtable.aspx
Conference Advertising Research Foun
dation (ARF)
New York,
NY
Young Pros 5th
Anniversary
18-Oct-16 Check back for more information http://thearf.org/event/oct-
18-2016-young-pros-5th-
anniversary/
Conference Ragan Washington,
DC
2016 Leadership &
Executive
Communications
Conference
18,19-Oct-
16
Speechwriting ☆ Executive communications
strategy ☆ Storytelling ☆ Thought leadership ☆
Speech coaching
CS0DC2&listshow=Conferen
ces&catid=2ED70BB224CD4
C98A1F9FA27EA225E6B&grf
r=Yes
Forum
New York,
NY
Leadership in
Digital Marketing
Forum
19-Oct-16 Argyle Executive Forum is bringing together
leading digital executives from a variety of
industry verticals for our largest marketing
event of the year.
m/Events/2016-Leadership-
in-Digital-Marketing-Forum--
New-York
Breakfast Argyle CMO Executive
Forum
New York,
NY
Chief Marketing
Officer Leadership
Breakfast: Spotlight
on Multi-Channel
Engagement
19-Oct-16 As the digital age matures, tech-savvy
consumers expect seamless, cross-channel
brand experiences no matter which device they
may be using. In order to maintain a
competitive edge, retail marketers need to be
focused on creating exceptional, engaging, and
unified customer experiences.
Marketing-Officer-
Leadership-Breakfast:-
Spotlight-on-Multi-Channel-
Engagement--New-York

Roundtable Sirius Decisions Boston,
MA
Leadership
Roundtable: Leading
Marketing Change
1-Nov-16 N/A https://www.siriusdecisions.
com/Events/Forums/Novem
ber-1-2016-Leadership-
Roundtable.aspx
Forum Location Based Marketing
Association (LBMA)
New York,
NY
2017 and The Rise of
Smart CRM
16-Nov-16 CRM tools are the only way to manage and
engage existing customers and prospective
leads. Over the next year we expect to see an
influx of smart solutions that enable marketers
and advertisers to remove the guesswork from
their engagement strategies
vents/284/lbma-nyc-2017-
and-the-rise-of-smart-crm/
Bootcamp Advertising Research Fou
ndation (ARF)
New York,
NY
Young Pros Bootcamp 1-Dec-16 Check back for more information http://thearf.org/event/dec-
1-2016-young-pros-
bootcamp/
Forum
Boston,
MA
Leadership in Digital
Marketing
8-Dec-16 The forum will focus on several areas, including
(but not limited to): the digital marketplace, the
explosion of big data, the importance of
analytical capabilities, social media, exceptional
branding, etc.
in-Digital-Marketing--Boston
Convention National Retail Federation
(NRF)
New York,
NY
NRF Retails Big Show
Convention 2017
15,17-Jan-
17
Learn more about our attendees, checkout the
2016 attendee demographics. Consider
expanding your booth footprint or purchasing a
sponsorship that offers high brand visibility.
http://bigshow16.nrf.com/2
017-retails-big-show
Roundtable The CMO Club Northern,
NJ
Dinner and
Roundtable
TBA The CMO Club private dinners and roundtables
nt/the-cmo-club-northern-
nj-dinner-and-roundtable/

US: South
Roundtable Sirius Decisions Austin, TX Leadership
Roundtable:
Communicating the
Value of Marketing:
KPIs for the Board
13-Jul-16 As b-to-b CMOs and marketing leaders continue
to transform their marketing organizations and
business expectations of marketing continue to
grow, it’s critical for these leaders to be able to
clearly articulate and communicate the value
that marketing delivers to the business.
com/Events/Forums/July-
13-2016-Communicating-
the-Value-of-Marketing-
Austin.aspx
Conference Location Based Marketing
Association (LBMA)
Fort
Worth, TX
MRMW North
America
18-Jul-16 Fresh ideas, thought provoking speakers, plenty
of networking opportunities and a plethora of
topics covering all aspects of innovative market
research are waiting for you to explore.
vents/305/mrmw-north-
america-18-19/
Advertisers (ANA)
Amelia
Island, FL
Conference:2016
ANA/BAA Shopper
Marketing
Conference
Presented by
Fandango Rewards
25,27-Jul-
16
More than ever before, retailers and brands
need to strategically develop shopper
marketing plans and programs to help maximize
that shopping experience for consumers.
ence/show/id/BAASHO-
JUL16
Dinner CMO Council Dallas, TX Dinner Dialogue:
Context, Commerce
and Customer: Best
Practices to Exceed
Expectations
2-Aug-16 This roundtable event will focus on the critical
and customer journeys
If you have questions or to
request an invitation, please
contact Christine Chiang
(408.677.5335 or
Forum Advertising Research Fou
ndation (ARF)
Atlanta,
GA
Mobile/FoQ: ILF 5-Aug-16 Check back for more information http://thearf.org/event/aug-
5-2016-mobilefoq-ilf/

US: South
Association
Atlanta,
GA
Summer AMA
Conference
5,7-Aug-16 The AMA's largest academic conference for
marketing scholars, faculty, and doctoral
students. Summer AMA is the perfect
conference to interact with senior and emerging
scholars from around the world.
straining/Conferences/Pages
/Summer-Marketing-
Educators-
Conference.aspx?tab=registe
r
Advertisers (ANA)
Atlanta,
GA
Members
Only:ANA
Marketing to
Millennials
Members Only
Conference @
Coca Cola
18-Aug-06 Hosted by The Coca-Cola Company, this
will feature sessions from leading marketers and
thought leaders who will share best practices
and insights on reaching the elusive Millennials
audience.
CAUG16E3
Advertisers (ANA)
West Palm
Beach, FL
Members
Only:Content
Marketing @
Florida Power &
Light (Members
Only Conference)
7-Sep-06 This complimentary members only conference
will showcase leading marketers representing a
diverse array of industries discussing their
strategies behind the development of custom
content, the execution of production through
different media channels and the measurement
of key objectives.
C-SEP16E
Advertisers (ANA)
Naples, FL Conference:2016
ANA Presented by
Google
14,16-Sep-
16
This ANA conference focused exclusively on
measurement — the “Masters of Measurement”
Conference — will provide attendees with
practical ideas to improve marketing decision
making through measurement.
ence/show/id/ROI-SEP16
Conference Millennium Alliance Dallas, TX Transformational
CMO
18,20-Sep-
16
The Transformational CMO Assembly will bring
together North America’s most prominent
marketing, technology, and business leaders
from all major consumer-driven industries
https://mill-
all.com/assembly/transform
ational-cmo-4/

US: South
Roundtable The CMO Club Dallas, TX Dinner and
Roundtable
benefits.
nt/cmo-club-dallas-chapter-
dinner/
Advertisers (ANA)
Atlanta,
GA
Members
Only:ANA/BAA
Customer Experience
Marketing Presented
by PwC/Strategy
27-Sep-16 This conference offers one full day of inspiring
thought leadership from senior marketers who
will highlight successful marketing programs
that leverage Customer Experience with the
tools and principles of Brand Activation
Marketing.
C-SEPT16E
Association
Orlando,
FL
Annual Conference 5,7-Oct-16 A true meeting of the marketing minds. https://www.ama.org/event
s-
training/Conferences/Pages
/Annual-
Conference.aspx?tab=regist
er
Forum Forrester Miami, FL Explore New Tactics
To Engage And
Acquire B2B
Customers
18-Oct-16 Digital technologies and marketplaces have
empowered your B2B customers to move more
freely than ever among suppliers and vendors
B2B+MARKETING+2016/-/E-
EVE6921
Advertisers (ANA)
Orlando,
FL
Conference:2016 ANA
Masters of Marketing
Conference
19,22-Oct-
16
For three days, a who’s who of chief marketing
officers and other industry movers and shakers
will share their remarkable stories of how they
built brands, leveraged the expanding array of
media, and made marketing more accountable.
ence/show/id/ANC-OCT16

US: South
State
Forum
Atlanta,
GA
Chief Marketing
Officer Leadership
Forum: Spotlight on
B2B Marketing
27-Oct-16 Educating the organization on the value of
marketing, building the brand identity,
evaluating the modern customer and ushering
the organization into the digital era are just a
few of the monumental responsibilities that
B2B CMOs are being tested with, and they must
attack these goals while simultaneously keeping
up with today’s digital marketplace.
Marketing-Officer-
Leadership-Forum:-
Spotlight-on-B2B-Marketing-
-Atlanta
Roundtable Direct Marketing
Association
Dallas, TX Dallas Regional
Roundtable
17-Nov-16 Join us for a ½ day of learning and networking in
Dallas, Texas! This complimentary event will
feature a Keynote presentation, a case study
presentation, roundtable discussions focused on
the challenges and opportunities facing
marketers today, and 2+ hours of face-to-face
networking time.
https://thedma.org/events/
communities/dallas-
regional-roundtable/
Association
Orlando,
FL
Symposium for the
Marketing of Higher
Education
4,7-Dec-16 Take your seat with more than 1,000
colleagues, experts and keynote speakers to
explore the challenges and trends shaping
marketing in higher education.
s-
training/Conferences/Pages/
2016-Symposium-for-the-
Marketing-of-Higher-
Education.aspx?tab=register

US: South
State
Forum
Dallas, TX Chief Marketing
Officer Leadership
Forum
8-Dec-16 Argyle Executive Forum is bringing together
leading CMOs and marketing leaders from a
variety of industry verticals to discuss best-
practices and innovative marketing strategies in
a discussion-based format at our 2016 CMO
Leadership Forum taking place in Dallas.
Marketing-Officer-
Leadership-Forum--Dallas
Conference Millennium Alliance Miami, FL Digital Marketing
Transformation
6,7-Feb-17 The Digital Marketing Transformation Assembly
will bring together North America’s most
prominent digital, marketing, technology, and
business leaders from all major consumer-
driven industries.
https://mill-
all.com/assembly/digital-
marketing/
Forum Global Retail Marketing
Association
St. Pete
Beach, FL
GRMA Executive
Leadership Forum
10,12-May-
17
Don’t miss this incredible opportunity to grow
as a professional and build your network of elite
marketing colleagues from global retail, e-tail,
hospitality and consumer services.
http://www.thegrma.com/e
xecutive-forum/apply-to-
attend-2017/
Dinner The CMO Club Houston,
TX
Chapter Dinner TBA The CMO Club private dinners and roundtables
benefits.
nt/the-cmo-club-houston-
chapter-dinner-and-
roundtable/

US: South
27
Roundtable The CMO Club South
Florida,
FL
Roundtable TBA The CMO Club private dinners and roundtables
benefits.
nt/cmo-club-south-florida-
roundtable/
Roundtable The CMO Club Nashville,
TN
Dinner and
Roundtable
benefits.
nt/upcoming-cmo-club-
nashville-dinner-roundtable/
State

US: West Coast
RoundtableThe CMO Club Seattle, WADinner and
Roundtable
28-Jun-16 The CMO Club private dinners and roundtables
nt/cmo-club-seattle-dinner-
roundtable-3/
Forum Sirius Decisions San
Francisco,
CA
Customer Marketing
and Customer
Success: Partnership
for Accelerating
Growth
28-Jun-16 The rise of two functions – customer marketing
and customer success – highlights an
increasingly critical need for a more focused
approach to managing customers’ post-sale
experience. How can an organization align the
concepts of buyer’s journey and customer
journey so sales and marketing can understand
their roles within an overarching process and
set the stage for accelerated growth?
com/Events/Forums/June-
28-2016-Customer-
Experience-and-Success.aspx
ConferenceVentureBeat San
Francisco,
CA
MobileBeat 12,13-Jul-
16
A new paradigm is rocking the mobile world. It’s
the unstoppable shift to AI and intelligent
messaging (i.e. chatbots), away from apps as we
know them. It’s changing the way we use our
devices, and it’s allowing brands to intercept
customers with more immediacy and ease than
ever.
https://temp.venturebeat.co
m/profile/web/index.cfm?P
KWebId=0x24145bbb
Happy
Hour
Association of National
Advertisers (ANA)
San Jose,
CA
Local Event: NorCal
BMA Summer
Mixer: Cielo Rooftop
Bar
13-Jul-16 Join the NorCal BMA on July 13th at the Hotel
Valencia on Santana Row for an evening of
cocktails, appetizers, and networking
https://www.eventbrite.com
/e/norcal-bma-summer-
mixer-cielo-rooftop-bar-
tickets-25361318386
ConferenceAssociation of National
Advertisers (ANA)
Sunnyvale,
CA
Members
Only:ANA/BMA
Business-to-Business
@ Juniper Networks
(Members-Only
Conference)
C-OCT16

US: West Coast
Dinner CMO Council Los
Angeles,
CA
Dinner Dialogue:
Context, Commerce and
Customer: Best
Practices to Exceed
Expectations
19-Jul-16 This roundtable event will focus on the critical
and customer journeys.
To request an invitation,
please contact Christine
Chiang (408.677.5335 or
Dinner Argyle CMO Executive
Forum
San
Francisco,
CA
Retail CMO Dinner: The
Customer is the
Channel
20-Jul-16 In an age of ever-escalating customer
expectations, retailers are infusing physical
stores with digital capabilities that cannot be
matched by e-retailers alone.
m/Events/2016-Retail-CMO-
Dinner:-The-Customer-is-
the-Channel--San-Francisco
Workshop Marketing Science
Institute
Menio
Park, CA
Gaining REAL Insights
from Social Media
20-Jul-16 In this hands-on, all-day workshop on July
21st social media experts Rob Kozinets
(University of Southern California) and Wendy
Moe (University of Maryland) will teach
participants how to gain deep, focused insights
from social media data.
ences/gaining-real-insights-
from-social-media/
Advertisers (ANA)
Colorado
Springs,
CO
Conference:2016 ANA
Digital & Social Media
Conference Presented
by Meredith
20,22-Jul-
16
The conference brings together top client-side
digital marketing professionals and key industry
experts to discuss topics such as social media, e-
commerce, native advertising, content
marketing, measurement, agency management,
and internal org structure to name a few.
ence/show/id/DSM-JUL16
Summit Ragan Menlo
Park, CA
Social Media &
Storytelling Summit at
Facebook
26,27-Jul-
16
New strategies to increase reach and ROI on
social media's ''Big Four''
CQ0CA&listshow=Conferenc
=Yes

US: West Coast
Association
City, State Event Title Event Date Details Link to Register
Conference Association of
National
Advertisers (ANA)
San Jose, CA Members Only:ANA
Innovation Day @
Adobe (Members Only
Conference)
2-Aug-16 Hosted by Adobe Systems Inc, this
features sessions from leading marketers and
thought leaders who will share case histories on
how they used innovation to navigate through
their challenges, differentiate their brands, and
leave a lasting impression with consumers.
C-AUG16W
Roundtable The CMO Club Denver, CO Reception and
Roundtable
8-Aug-16 The CMO Club private dinners and roundtables
nt/cmo-club-denver-
reception-roundtable/
Forum Argyle CMO
Executive Forum
Los Angeles,
CA
Leasership in E-
Commerce Forum
8-Sep-16 Argyle Forum is bringing together leading e-
commerce, marketing and IT executives to
explore the most pressing challenges and
opportunities that have emerged within the
rapidly growing e-commerce space.
in-E-Commerce-Forum--Los-
Angeles
Convention TechCrunch San
Francisco,
CA
TechCrunch Disrupt 12,14-Sep-
16
TechCrunch Disrupt is the world’s leading
authority in debuting revolutionary startups,
introducing game-changing technologies and
discussing what’s top of mind for the tech
industry’s key innovators.
http://techcrunch.com/even
t-info/disrupt-sf-2016/
Summit Ragan Redmond,
WA
Employee
Communications, PR &
Social Media Summit at
Microsoft
28,30-Sep-
16
A best-practices conference for corporate
communicators
CP0RW&listshow=Conferenc
=Yes

US: West Coast
Advertisers (ANA)
Los
Angeles,
CA
Conference:2016 ANA
Multicultural
Marketing & Diversity
Conference Presented
by Time Inc.
9,11-Oct-
16
The conference brings together top client-side
multicultural marketing professionals and key
industry experts to discuss topics such as
measuring ROI of multicultural marketing plans,
total market, multicultural millennials and
linking diversity management with business
results to name a few. Plus, the 16th annual
ANA Multicultural Excellence Awards will
recognize the year’s best multicultural
advertising campaigns.
ence/show/id/MCC-NOV16
Summit The CMO Club Los
Angeles,
CA
CMO Club Fall Summit
2016
11,12-Oct-
16
Coming soon. https://www.cvent.com/eve
nts/the-2016-cmo-club-fall-
innovation-and-inspiration-
summit/registration-
675bd9f37ee64025b888da2
91e4372bf.aspx
Advertisers (ANA)
Mountain
View, CA
Members Only:
ANA/BMA Members-
Only Event at
Microsoft
13-Oct-16 N/A https://www.ana.net/memb
E-OCT16W2
Association
Los
Angeles,
CA
The DMA Annual
Event: &Then
16,18-Oct-
16
Join the Leaders of the Marketing Community
and Explore the Science of Creativity.
http://andthen.thedma.org/
Association
Los
Angeles,
CA
DMA International
ECHO Awards 2016
16,18-Oct-
16
In an era of unprecedented change, ECHO
award winners represent the zenith of change-
makers. Find out what it means to win an ECHO
– directly from the winners themselves.
http://andthen.thedma.org/
echo-awards/
State

US: West Coast
32
Forum Forrester San
Francisco,
CA
Create Business
Impact Through
Digital Customer
Experiences
20-Oct-16 Explore the accelerating pace of change in
frontline CX. Focused exclusively on the design
and delivery of exceptional customer
experiences in digital channels, CXSF is for
those professionals who want to lead their
teams and colleagues in the use of emerging
technologies to engage customers and grow
businesses, while simultaneously creating
seamless integration between the digital and
physical embodiment of their brands.
CXSF+2016/-/E-EVE6909
Forum Forrester Dana
Point, CA
The Age of the
Customer Executive
Summit
1-Nov-16 Your customers are in charge. They are the new
market-makers, reshaping industries and
changing how businesses compete and win.
microsites/aoc/
Roundtable The CMO Club San
Francisco,
CA
Dinner and
Roundtable
1-Nov-16 The CMO Club private dinners and roundtables
nt/cmo-club-san-francisco-
dinner-roundtable-3/
Conference Advertising Research Fo
undation (ARF)
San
Francisco,
CA
Arf West 9,10-Nov-
16
Check back for more information http://thearf.org/event/nov
-9-10-2016-arf-west/
Conference Advertising Research Fo
undation (ARF)
San
Francisco,
CA
Young Pros at ARF
West
9,10-Nov-
16
Check back for more information http://thearf.org/event/nov
-9-10-2016-young-pros-at-
arf-west/
State

US: West Coast
Forum
San
Francisco,
CA
Chief Marketing
Officer Leadership
Forum: Fall Event
10-Nov-16 Argyle Executive Forum is bringing together
leading CMOs and marketing leaders from a
variety of industry verticals to discuss best-
practices and innovative marketing strategies in
a discussion-based format at our 2016 CMO
Leadership Forum taking place in San
Francisco.
Marketing-Officer-
Leadership-Forum:-Fall-
Event--San-Francisco
Conference Marketing Science
Institute
Los
Angeles,
CA
Harnessing
Marketing Analytics
for Business Impact
8-Feb-17 Much of marketing analytics is focused on
advertising optimization—even though changes
in product innovation, pricing and distribution
have a stronger impact on business
performance.
ences/harnessing-
marketing-analytics-for-
business-impact/
Summit MarketingSherpa Las Vegas,
NV
MarketingSherpa
Summit 2017
13,16-Feb-
17
Discover how-to details and strategies for fast,
measureable digital marketing success. All of
this real-world experience is grounded in
rigorous research and is taught by successful
marketers who face your same challenges.
Learn how to make your campaigns – and your
career – more successful than ever and do it in
a world-class venue.
http://www.meclabs.com/tr
aining/marketing-
summit/marketingsherpa-
summit-2017#updates
Roundtable The CMO Club Portland,
OR
Dinner and
Roundtable
nt/the-cmo-club-portland-
dinner-and-roundtable/

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