1. The Connected Guest
Generation is Here -
Are You Ready?
June 25, 2015

2. Meet Your Presenters
JP Hebert
Director of Emerging Markets
& Channels at Eleven
Dave Elder
Regional Channel Sales Manager,
Americas at Nomadix

3. Who is the Connected
Guest Generation?

4. MOBILE & MULTI-
DEVICE USAGE
Average number of mobile
devices people carry1
2.9
DEMAND FOR
FREE WI-FI
hotel guests list free Wifi as
their #1 desired amenity 7
9 of 10
of hotels currently offer free
Wifi 8
64%
NETWORK
COSTS
average cost of hotel Wi-Fi
installation 5
$125K
estimated monthly cost of
100MB of data per second 6
$3 – 4K
BANDWIDTH
CONSUMPTION
Of hotel guests want access to
mobile video content3
81%
Average monthly mobile
data downloads in US4
2GB
Mbps
Top 4 Guest Internet Trends
1. Statistta, Nov 2014.
2. Hotel Chatter Wi-Fi Report
3. Meraki blog post (by Cisco)
4. Device Atlas, Nov 2014
5. CNN.com article (July 2012)
6. iPass Hospitality Findings Report
more Wi-Fi data is used by
iPads than other devices2
400%
7. Hotels.com, April 2015.
8. FierceMobile IT, May 2015.

5. The Hidden Costs of Poor Guest Wi-Fi
80%
of guests will not
return if they have
a bad tech
experience
$120K
estimated annual
revenue loss due to
poor Wi-Fi
53%
of guests read
online reviews
before booking
1. Hospitality Marketing, Dec 2014
2. Hotel Business Review
2. Moonblink, 2015
Negative Online
Reviews
Guest
Disloyalty
Lost
Revenue

6. WI-FI IS #1

7. Start With a Solid
Foundation to
Meet Guest Wi-Fi
Demand

8. Bandwidth Conservation
via Advanced Controls

9. Add a Cloud-based
Software Platform

10. Increased
Security
Branded
Experience
Tiered
Service
Custom
Content
Create a Custom Branded Portal

11. average per room, per month
“Starbucks Effect” – if
a guest is willing to
pay, they’re more
likely to choose the
higher plan86%
100%
50%
0%
Who chooses the
FREE plan?
Who chose the
PAID plans?
10%
100%
50%
0%
4%
100%
50%
0%
MIDDLE
HIGHEST
Offer Tiered Internet Service Plans
$20
How much can a
hotel make?

12. Create Guest Engagement Opportunities

13. Leverage Social Media to Create
Personalized Experiences

14. Delivered Seamlessly to the Hotel & Guests

15. KEY BENEFITS
Happier Customers
o Better guest Wi-Fi reviews
o Peace-of-mind that network “just works”
More Revenue
o Create a competitive advantage
o Sell more with a comprehensive solution
Reduced Costs
o Decrease support calls and tickets
o Extend the useful life of your bandwidth

16. Thank You
+1 (818) 575-2481
dave.elder@nomadix.co
m
www.nomadix.com
+1 (971) 242-4680
jph@elevenwireless.com
www.elevenwireless.com