As the practice of internal communications continues to grow and evolve, a little creativity can go a long way. Here are 8 creative internal communications ideas for connecting employees in unique and engaging ways.

1. 8 CREATIVE
INTERNAL COMMUNICATIONS
IDEAS
S M A R T W A Y S T O C O N N E C T A N D
E N G A G E E M P L O Y E E S

2. Somewhere employees can publish blogs and comment on
each other's blogs
Make it private to keep it intimate and safeguard sensitive
information, or public to showcase your company culture to
the outside world
Whatever you build, make sure it fosters the free exchange
of knowledge, ideas and feedback on matters relevant to
the company and its employees
Real-life example: Nokia's BlogHub, a "dynamic community
that is ruled by members, not executives."
1. CREATE AN INTERNAL
BLOGGING PLATFORM

3. 2 LAUNCH AN INTERNAL NEWSLETTER
The internal newsletter is one of the
earliest forms of internal communications,
believed to be first implemented between
1840-45 by the New England Lowell
Cotton Mills. It’s just what it sounds like: a
newsletter for internal purposes, with
employees being the recipients.

4. 3. CONDUCT AN EMPLOYEE SURVEY
One of the best ways to optimize your internal communications
is by asking your team for feedback. You can do so by
conducting a regular survey. It can be a simple questionnaire
sent via email, or a more in-depth survey created with a
program like SurveyMonkey.
How many of your employees read the internal newsletter?
How engaged are they feeling at work? Are they using the
internal social network? Analyze the results and adjust your
internal communications strategy accordingly.

5. A little competition and incentive can go a long way in motivating employees.
As economist Steven D. Levitt wrote in the famous book Freakonomics, “An incentive is a
bullet, a key: an often tiny object with astonishing power to change a situation.”
You may think a paycheck is plenty of incentive, but that’s expected and taken for granted.
There are other types of incentives that you can work into your internal communications, and
they can work wonders.
Gamification, or the use of traditional game-playing elements in non-game contexts, is one
creative internal communications practice that provides incentive.
Simply award employees or teams with points for things like reaching sales goals,
generating new leads, completing projects or helping out around the office. The competition
aspect provides extra motivation.
Make the reward for the winner something worth going the extra mile for, like a spa day, a
team outing of their choice or a gift card.
4 PROVIDE INCENTIVES

6. 5 USE DIGITAL SIGNAGE
Knowing what you want to communicate to your employees is one thing, but
how will you communicate it? Through what medium? Try digital signage.
Place digital displays throughout your office where the most employees will see
them, like lounge areas, the kitchen, entrances and exits. Consider displaying
content such as:
Live social media or RSS feeds
Beautiful photos of your locations, products, events, employees, etc.
Colorful text graphics to iterate goals and other motivational content
Metrics and stats showing how the business and its departments are doing
Shoutouts to employees and departments for their accomplishments

8. APPOINT AN
INTERNAL BRAND
AMBASSADOR
6
Almost any marketing technique can
be performed internally as well
An internal brand ambassador
advocates for your brand and
company culture internally
Appoint a new internal brand
ambassador each month to help craft
the employee newsletter, control
digital signage content, contribute to
the company’s social media pages or
even launch new initiatives of their
choice
Because who knows your employees
better than one of their colleagues?

9. According to a 2011 study by Melcrum, 93% of internal
communications professionals believe video has become essential
Video is personal, easy to consume, attention-grabbing, efficient, and
accessible from a variety of devices
Try using video for announcements, training, policies, introductions to
new projects and initiatives, employee onboarding, product updates
and other significant changes
To maximize the reach of your videos, display them throughout your
office using digital signage
HARNESS THE POWER OF VIDEO7

10. MIX INTERNAL COMMS
INTO YOUR SOCIAL MEDIA
8
Your company's social media accounts should
show the human side of the company and its
culture
Customers like to see that you’re a real business
run by real people, which can be easy to forget in
the digital age.
Incorporate content that puts the spotlight on your
employees, company culture, office happenings,
etc. into your social media strategy.
Your employees will benefit too, as it will get them
involved in the company’s social media presence.
Photos and video are great for this, so be sure to
capture as much as you can and encourage
employees to do so too
Real-life example: Life at Google (@lifeatgoogle)
on Twitter

11. CrownTV is a visual communications technology company giving
businesses the power to broadcast interactive, dynamic, customized
content on digital displays. Our digital signage solutions enable
businesses to attract attention, engage audiences, increase their bottom
line, build brand awareness and enhance internal communications.
For more information, visit crowntv-us.com/request-demo/.