Digital disruption is less about technology and more about transforming business models. The angle of your approach can make the difference between all-the-action and no-traction. Draw your inspiration from the most successful startup pivots.

2. Your customer hates being sold to, he
wants to learn.
Teach, don’t sell.
Sasha Strauss
Managing Director
innovation protocol
Take-away: transform your product into an experience by teaching your
customers to discover the exciting contexts and opportunities connected to it.

3. Facebook is getting 4 BILLION video
views per day!
Steve Irvin
Vice-President of Global Partnerships
Facebook
Take-away: make video a priority in your content marketing strategy. Today.

4. Ask yourself this ONE question every
morning… “How can I help”?
Jay Baer
Digital Media Entrepreneur
President of Convince
Take-away: through your product or service, aim to make yourself useful and
not just awesome or amazing.

5. 67% of customer journey is now digital.
Brian Solis
Principal
Altimeter Group
Take-away: website optimization and user experience have gone from
optional to vital.

6. AUTHENTICITY – it has to be real. This
is the critical path to building a
successful and profitable brand.
Braun brothers
Businessmen & CEOs
Take-away: want to make yourself heard? Then use YOUR voice. Today’s
customers expect authenticity and innovation.

7. Digital disruption is less about
technology and more about
transforming business models.
Ray Wang
Analyst & CEO
Constellation Ranch
Take-away: the angle of your approach can make the difference between all-
the-action and no-traction. Draw your inspiration from the most successful
startup pivots.

8. Mastering mobile as a marketer will
give you access to anybody, anything,
anytime and anywhere.
Stephen Brobst
CEO
Teradata
Take-away: Smart gadgets are changing the way customers find, interact, and
purchase from brands, therefore, mobile optimization and mobile advertising
are the main access points to a shifting marketplace.

9. Loyalty comes down to relevance.
Jenne Barbour
Director of Global Marketing Strategy
Teradata
Take-away: your customer’s loyalty is directly proportional to your
product/service’s relevance to them.

10. As a brand, don’t be logocentric and
you’ll be rewarded.
Dan Habashi
Director, Brand Innovation
Instagram
Take-away: a self-centered brand culture can undermine your company’s
connection with your customers. Successful relationships are two-way streets,
leading to mutual growth and satisfaction. Does your product/services reflect
your customer’s values, too?

11. Relationships are the currency that
define digital success.
Richard Kanee
Head of Digital
CBC
Take-away: the digital landscape has taken commercial interactions from
logo-to-wallet to voice-to-voice. Focus your marketing efforts on nurturing
relationships and not just transactions.

12. In today’s landscape, unless your
content is really powerful, it’s gone.
Derek Westerlund
Director & Founder
Freeride Entertainment
Take-away: build your content marketing strategy on value, authenticity and
impact.

13. In today’s landscape, unless your
content is really powerful, it’s gone.
Derek Westerlund
Director & Founder
Freeride Entertainment
Take-away: create content that provides value, authenticity and impact, using
relevant stories as triggers and data analysis as a base.

14. People don’t really hate ads. People
hate irrelevant and annoying messages.
Ray Chan
Co-Founder
9GAG
Take-away: successful advertising is not about yell-to-sell anymore. Instead,
it’s about delivering a spot-on message to the right audience, at the right
time, in the right place. Keywords: relevance, story-telling, targeting.

15. Align yourself with Google’s mission.
Trying to do anything else is ultimately
foolish with search visibility.
Will Critchlow
Co-Founder & CEO
Distilled
Take-away: even the brightest, boldest and strongest digital marketing
strategy can fail to succeed if it doesn’t take into account search engine
guidelines, mechanisms and updates.

16. Distraction is the enemy of conversion.
Oli Gardner
Co-Founder
Unbounce
Take-away: less is more - keep your messages short and your landing page
simple.

17. Our advice:
Create assets instead of products, offer
experiences instead of services, and
fulfill needs by learning how to listen.