In this presentation learn the basics of using Social Mention to measure your website and online presence

1. The Top 5 Ways to Analyze Your
Website & Online Presence
6. SOCIAL MENTION

2. What is SocialMention?
• SocialMention is a social media search
engine and analysis platform.

3. With SocialMention You Can…
• Analyze your current social media mentions

4. With SocialMention You Can…
• Analyze your current social media mentions
• Set-up social alerts (similar to Google Alerts)

5. With SocialMention You Can…
• Analyze your current social media mentions
• Set-up social alerts (similar to Google Alerts)
• Measure the popularity of specific topics
related to your business in social media.

6. With SocialMention You Can…
• Analyze your current social media mentions
• Set-up social alerts (similar to Google Alerts)
• Measure the popularity of specific topics
related to your business in social media.
• Monitor what people are saying about your
business online.

7. With Social Mention You Can…
• Subscribe to RSS feed about topics of
interest.

8. How to Use SocialMention
• Start on the homepage www.socialmention.com

9. SocialMention Results
• In addition to the hyperlinked
pages, Social Mention also
provides useful statistics and
analytics about the keyword.

10. Understanding the Statistics
• SocialMention measures
social activity based on 4
key points
– Strength
– Sentiment
– Passion
– Reach

11. Strength:This metric
shows a percent
likelihood that
people are talking
about the keyword
right now.

12. Sentiment: Is a
ratio of positive to
negative
discussions about
our keyword.

13. Passion: Measures
how often the same
authors are mentioning
your searched
keyword/business
name.

14. Reach: The
number of people
talking about your
brand.

15. Other Measurements
• Sentiment: Is a measurement of the overall tone of the
content about your keyword.
• Top keywords: Shows us what key words were most
frequently mentioned alongside our chosen keyword.

16. Other Measurements Continued
• Top Users: Shows which authors are using our keyword, and
how often.
• Top Hashtags: Shows us what hashtags our keyword is most
frequently associated with.

17. What to Check
• Right Now
– Set up social alerts for key terms related to
your business including your business name.
• Daily
– Check your social alerts/RSS feed to support
your content generation and other marketing
activities.

18. Join us for the next video:
Analytics Tools Summary