Market research is long been a costly proposition. Not as much anymore thanks to social media. Jason Falls's deck on mining conversational data for consumer insights.

1. Discovering Consumer Insights from Social Media Data
Jason Falls | Social Media Rockstar Event | September 16, 2015
Hacking The Conversation

2. ELASTICITY + HACKING THE CONVERSATION
What happens when you assume?

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4. Conversations are happening right now!
ELASTICITY + HACKING THE CONVERSATION

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What research is used to improve
Experience Product Messaging

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Four ideas to help
Brand
Audience
Topics
Why?
Brand
Competitors
Product
Population
Customers
Segments
Category
Interests
Issues
Why?
Why?
Why?
Why?
Why?

16. ELASTICITY + HACKING THE CONVERSATION
Keep assuming?

17. Jason Falls
Elasticity
@JasonFalls
goelastic.com
jasonfalls.com
Get the slides!
www.slideshare.net/elasticity
Contact Info
ELASTICITY + THERE IS NO FRESH BROCCOLI