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A Major Shake-Up In Hiring




     How online freelancers allow
     businesses to do more, and spend less.
If your feet are still firmly planted in the
traditional ways of employment, get ready                  Plummeting Tenures: Average
for a jolt.                                                time American workers now stays on
                                                           the job: 4.5 years.
Why? The tectonic plates of hiring are shifting
quickly (really quickly, if you haven’t noticed). And
no area of business is fluctuating faster than how       Then came the first trembler: The Internet. With
companies find and hire workers today.                   the web came new business models (online and
                                                         fast paced) and new ways of working (t-shirts
Truth be told, movers and shakers of all sizes
                                                         and telecommuting). Suddenly Fortune 500-sized
are moving to a workforce built with online
                                                         companies were hearing “Thanks but no thanks,”
freelance talent. It’s a seismic shift that’s bringing
                                                         from workers.
boundless opportunity and economic boon to
savvy teams quick to embrace this online work            Next came another earth-shaking revolution:
revolution.                                              Onsite freelance workers.

                                                         Changing values and lifestyles led cubicle-weary
First, step back to see the origins of this shift.       employees away from the 9-to-5. Liberated
                                                         workers with high-demand skills were free to be
For decades, big businesses dominated the                their own boss, set their own hours and work
employment world. The larger the company, the            exclusively on projects that interest them most.
larger the draw. If you had brand recognition and        But again, the freelance revolution was limited to
offices everywhere, top workers beat a path to           those near large clusters of businesses who were
your door.                                               hiring. Much of the work was on-site “contract”
                                                         work through staffing agencies.
“ nline freelancers allow us to
 O
 secure talent, virtually in real-time,                    30% of today’s American workforce is
 to respond to our needs.”                                 self-employed or part-time
                                                           (42 million workers).



                                                         The final aftershock: Online freelancers.

                                                         Businesses today are now enjoy a shake-up
                                                         being felt around the globe. It’s a powerful
                                                         movement improving possibilities for workers and
                                                         businesses alike.

                                                         It’s the move to online freelance work – now
                                                         made possible by technology innovation and
Mark Lee Ford                                            online work platforms like Elance. With high-
President, The Moneo Company                             speed internet, video conferencing and shared
                                                         workrooms, jobs can now be done more
                                                         efficiently and affordably – from anywhere.




                                                 2
Also, less overhead means more profitability. With
  Many large companies today report                    online freelancers you save money by avoiding
  30% of their procurement spend is on                 the high cost of a desk, hot coffee and other
  contingent workers.                                  expenses of on-site contingent workers. Online
                                                       workers also understand that projects are often
                                                       quick, so there are no requirements to book a
                                                       certain amount of time with a physical freelancer.
The benefits of online freelancers are numerous.       This ensures you can staff-up and staff-down at
                                                       a moment’s notice. Sophisticated time-tracking of
Here are a few reasons why, in record numbers,
                                                       online collaboration firms like Elance also ensure
businesses are hiring online freelance workers in
                                                       efficiency and easy cost-tracking.
lieu of full-time employees (or to supplement their
current staff):
                                                       “ lance talent allows us to compete
                                                        E
                                                        with much larger groups.”
1. Better tempo.

Online freelancers give you better time-to-hire and
time-to-completion. They are, literally, standing
by. There’s no longer the need to go through a
lengthy process of hiring, screening, interviewing
and offer acceptance (or rejection).

By going online you can post a job online and
receive job proposals from qualified candidates in
a matter of minutes. Simply indicate that the job
needs to start immediately – even that day – and
tackle critical projects and new opportunities as
they arise.
                                                       Dominique Molina
                                                       President, Certified Tax Coach
  84% of businesses surveyed report
  that hiring online gives them an
  advantage over competitors.                          3. Better skills.

                                                       Whatever project you have, it’s simple to go
                                                       online and in minutes find the most-talented
2. Better prices.                                      freelancers – whether they’re located across the
                                                       street or across the globe. Simply put, with onsite
Similarly, with freelancers available around the       freelancers you’re more-or-less limited to the
globe, you can compare multiple job proposals          people in your immediate geographic area. With
to find a candidate delivering the best value. If      online freelancers you can escape local limitations
you’re a small business in San Francisco you can       and chose the best worker for the job, from a
get a mobile app developed without the high cost       pool of millions.
of Bay Area freelancers. You can also compare
                                                       From technical and financial needs to marketing
rates within any region. If one area has a high
                                                       and design requirements, you’re certain to find
concentration of a certain skill, you’ll always find
                                                       a qualified candidate online. If you’re in rural
a wide variation in price between the candidates
                                                       America and need a PHP programmer, medical
depending on any number of factors.
                                                       writer or voice-over talent, simply post a job
                                                       online to receive job proposals.


                                                           3
4. Better screening.
                                                           According to a recent survey, the
Online workers have verified online profiles,              top 3 advantages of online
amounting to complete transparency for you and
                                                           freelancers are: 1. Cost savings,
your team. You can instantly view a candidate’s
work portfolio, job ratings and recommendations            2. Faster-time-to-hire and 3. Access
from previous employers. No more educated                  to talent otherwise unavailable.
guesses – always know the quality of your
freelance workers before the job begins.

                                                         5. Better security.
“ lance helps me find talent, manage
 E
 talent and most-importantly –                           When you choose online freelance workers, your
 grow my business.”                                      information, personal belongings and money are
                                                         safe and secure.

                                                         Simply put the money in an escrow account,
                                                         and when milestones are reached the funds
                                                         are released to the worker. Similarly, companies
                                                         such as Elance act as the “middle-man”, even
                                                         negotiating between parties if a dispute arises,
                                                         as well as handling all aspects of making
                                                         payments – whether it’s physical checks
                                                         or automatic deposits to bank accounts or
                                                         processing services.

                                                         Work produced online is also safer from
                                                         unauthorized surveillance, as online freelancers
Ramon Ray                                                are able to work in secure, password protected
Editor  Technology Evangelist, Smallbiztechnology
                                                         workrooms using the latest tools that protect your
                                                         sensitive information and intellectual property.
In-depth information in profiles can include
verified work history, verified location and contact     6. Better management.
information, verified credentials, verified feedback
from prior clients, tested skills, resume, portfolio     It’s simple to find, hire, manage and work with
and work samples and even video introductions.           online freelancers. Online job platforms such as
This information is free as well, as there are           Elance simplify the entire process. In minutes you
no additional costs for extensive background             can post a job online and be choosing the right
verification.                                            person for the job.

                                                         Collaborating is simplified in shared workrooms
                                                         that include video conferencing and other
                                                         technology innovations. Elance also takes care
                                                         of the many thorny details, such as handling
                                                         invoices and making payments to contractors.
                                                         Record and tax keeping is simplified too, thanks
                                                         to online work innovations. Elance allows you to
                                                         add Value Added Tax (VAT) if applicable, as well
                                                         as indicate whether a contractor is a W2, 1099 or
                                                         other category of contractor. You’re in control.



                                                     4
7. Better work.                                      each year. These statistics are only increasing, as
                                                     the company is reporting 40% quarterly growth in
Bottom line, if all the points above were            jobs posted and freelancer earnings.
checked-off and the work was completed –
but unsatisfactory, online freelancers wouldn’t      With ground-breaking numbers like these, it’s
be the best option. But the simple fact is,          only a matter of time before online freelance work
freelancers regularly do better work than your       becomes the norm.
full-time “staff” employees.

Why? Online workers are notoriously cheerful            “Virtual “gigging” will be a game
and eager to please clients. That’s because             changer.” — Fox Business
they’re specialists working when they want, on
the jobs they want, from wherever they want.
The result is that online freelancers do
                                                     Be prepared. Capitalize on an earth-shattering
consistently awesome work.
                                                     economic movement.
Businesses constantly report how easy it is to get
work done with their online workers.                 The only thing preventing these figures from being
                                                     even more impressive is that some businesses
                                                     are slow to adapt to the shift from full-time on-site
  69% of those questioned report                     employees to online freelance workers. But when
  being happier working as an online                 you see the multiple benefits of online teams,
  freelancer. 79% report being more                  you’ll understand why the resistance to change is
  productive than if a traditional                   eroding quickly.

  employee.
                                                     About Elance.

                                                     Elance is where people work differently. A pioneer
Get ready for a changing landscape of                in today’s online freelance revolution, Elance is
productivity and savings.                            the world’s leading platform for online work.

Today’s global workforce is in the midst of an       With a community of over 2 million tested
exciting evolution to online work. This will allow   and rated freelancers and 500,000+ active
businesses to more-affordably and efficiently find   businesses, Elance is the most-popular place to
perfect workers to get the job done.                 find, hire and collaborate with top-skilled online
                                                     freelancers. Those hiring on Elance range from
The statistics speak volumes for the shift from
                                                     savvy Fortune 500 companies and established
traditional employment to online freelance. Today
                                                     businesses, to nimble start-ups and entrepreneurs
there are over 2 million registered freelancers on
                                                     looking to level the playing field by gaining fast and
Elance – the most-popular site for businesses
                                                     simple access to the world’s top talent. With over
to find, hire and collaborate with freelance
                                                     1 million jobs completed on Elance each year,
talent. Those freelancers are kept busy by
                                                     work ranges from quick one-person projects to
500,000+ active businesses using Elance to
                                                     entire teams tackling on-going assignments.
tackle everything from one-off jobs with a single
freelancer to ongoing projects being completed       Headquartered in Mountain View, California and
by a team of freelancers.                            Oslo, Norway, Elance is a privately-held company.
                                                     For more information, visit www.elance.com.
To put the online freelance boom into perspective,
to-date freelancers on Elance have earned over
$700 million and complete over 1 million jobs



                                                        5
441 Logue Avenue
             Mountain View, CA 94043


             Phone: +1 (650) 316-7500
              Fax: +1 (650) 316-7501


                 www.elance.com




“WP 012013” © 2013 Elance, Inc. All Rights Reserved.

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Shaking an Industry White Paper

  • 1. A Major Shake-Up In Hiring How online freelancers allow businesses to do more, and spend less.
  • 2. If your feet are still firmly planted in the traditional ways of employment, get ready Plummeting Tenures: Average for a jolt. time American workers now stays on the job: 4.5 years. Why? The tectonic plates of hiring are shifting quickly (really quickly, if you haven’t noticed). And no area of business is fluctuating faster than how Then came the first trembler: The Internet. With companies find and hire workers today. the web came new business models (online and fast paced) and new ways of working (t-shirts Truth be told, movers and shakers of all sizes and telecommuting). Suddenly Fortune 500-sized are moving to a workforce built with online companies were hearing “Thanks but no thanks,” freelance talent. It’s a seismic shift that’s bringing from workers. boundless opportunity and economic boon to savvy teams quick to embrace this online work Next came another earth-shaking revolution: revolution. Onsite freelance workers. Changing values and lifestyles led cubicle-weary First, step back to see the origins of this shift. employees away from the 9-to-5. Liberated workers with high-demand skills were free to be For decades, big businesses dominated the their own boss, set their own hours and work employment world. The larger the company, the exclusively on projects that interest them most. larger the draw. If you had brand recognition and But again, the freelance revolution was limited to offices everywhere, top workers beat a path to those near large clusters of businesses who were your door. hiring. Much of the work was on-site “contract” work through staffing agencies. “ nline freelancers allow us to O secure talent, virtually in real-time, 30% of today’s American workforce is to respond to our needs.” self-employed or part-time (42 million workers). The final aftershock: Online freelancers. Businesses today are now enjoy a shake-up being felt around the globe. It’s a powerful movement improving possibilities for workers and businesses alike. It’s the move to online freelance work – now made possible by technology innovation and Mark Lee Ford online work platforms like Elance. With high- President, The Moneo Company speed internet, video conferencing and shared workrooms, jobs can now be done more efficiently and affordably – from anywhere. 2
  • 3. Also, less overhead means more profitability. With Many large companies today report online freelancers you save money by avoiding 30% of their procurement spend is on the high cost of a desk, hot coffee and other contingent workers. expenses of on-site contingent workers. Online workers also understand that projects are often quick, so there are no requirements to book a certain amount of time with a physical freelancer. The benefits of online freelancers are numerous. This ensures you can staff-up and staff-down at a moment’s notice. Sophisticated time-tracking of Here are a few reasons why, in record numbers, online collaboration firms like Elance also ensure businesses are hiring online freelance workers in efficiency and easy cost-tracking. lieu of full-time employees (or to supplement their current staff): “ lance talent allows us to compete E with much larger groups.” 1. Better tempo. Online freelancers give you better time-to-hire and time-to-completion. They are, literally, standing by. There’s no longer the need to go through a lengthy process of hiring, screening, interviewing and offer acceptance (or rejection). By going online you can post a job online and receive job proposals from qualified candidates in a matter of minutes. Simply indicate that the job needs to start immediately – even that day – and tackle critical projects and new opportunities as they arise. Dominique Molina President, Certified Tax Coach 84% of businesses surveyed report that hiring online gives them an advantage over competitors. 3. Better skills. Whatever project you have, it’s simple to go online and in minutes find the most-talented 2. Better prices. freelancers – whether they’re located across the street or across the globe. Simply put, with onsite Similarly, with freelancers available around the freelancers you’re more-or-less limited to the globe, you can compare multiple job proposals people in your immediate geographic area. With to find a candidate delivering the best value. If online freelancers you can escape local limitations you’re a small business in San Francisco you can and chose the best worker for the job, from a get a mobile app developed without the high cost pool of millions. of Bay Area freelancers. You can also compare From technical and financial needs to marketing rates within any region. If one area has a high and design requirements, you’re certain to find concentration of a certain skill, you’ll always find a qualified candidate online. If you’re in rural a wide variation in price between the candidates America and need a PHP programmer, medical depending on any number of factors. writer or voice-over talent, simply post a job online to receive job proposals. 3
  • 4. 4. Better screening. According to a recent survey, the Online workers have verified online profiles, top 3 advantages of online amounting to complete transparency for you and freelancers are: 1. Cost savings, your team. You can instantly view a candidate’s work portfolio, job ratings and recommendations 2. Faster-time-to-hire and 3. Access from previous employers. No more educated to talent otherwise unavailable. guesses – always know the quality of your freelance workers before the job begins. 5. Better security. “ lance helps me find talent, manage E talent and most-importantly – When you choose online freelance workers, your grow my business.” information, personal belongings and money are safe and secure. Simply put the money in an escrow account, and when milestones are reached the funds are released to the worker. Similarly, companies such as Elance act as the “middle-man”, even negotiating between parties if a dispute arises, as well as handling all aspects of making payments – whether it’s physical checks or automatic deposits to bank accounts or processing services. Work produced online is also safer from unauthorized surveillance, as online freelancers Ramon Ray are able to work in secure, password protected Editor Technology Evangelist, Smallbiztechnology workrooms using the latest tools that protect your sensitive information and intellectual property. In-depth information in profiles can include verified work history, verified location and contact 6. Better management. information, verified credentials, verified feedback from prior clients, tested skills, resume, portfolio It’s simple to find, hire, manage and work with and work samples and even video introductions. online freelancers. Online job platforms such as This information is free as well, as there are Elance simplify the entire process. In minutes you no additional costs for extensive background can post a job online and be choosing the right verification. person for the job. Collaborating is simplified in shared workrooms that include video conferencing and other technology innovations. Elance also takes care of the many thorny details, such as handling invoices and making payments to contractors. Record and tax keeping is simplified too, thanks to online work innovations. Elance allows you to add Value Added Tax (VAT) if applicable, as well as indicate whether a contractor is a W2, 1099 or other category of contractor. You’re in control. 4
  • 5. 7. Better work. each year. These statistics are only increasing, as the company is reporting 40% quarterly growth in Bottom line, if all the points above were jobs posted and freelancer earnings. checked-off and the work was completed – but unsatisfactory, online freelancers wouldn’t With ground-breaking numbers like these, it’s be the best option. But the simple fact is, only a matter of time before online freelance work freelancers regularly do better work than your becomes the norm. full-time “staff” employees. Why? Online workers are notoriously cheerful “Virtual “gigging” will be a game and eager to please clients. That’s because changer.” — Fox Business they’re specialists working when they want, on the jobs they want, from wherever they want. The result is that online freelancers do Be prepared. Capitalize on an earth-shattering consistently awesome work. economic movement. Businesses constantly report how easy it is to get work done with their online workers. The only thing preventing these figures from being even more impressive is that some businesses are slow to adapt to the shift from full-time on-site 69% of those questioned report employees to online freelance workers. But when being happier working as an online you see the multiple benefits of online teams, freelancer. 79% report being more you’ll understand why the resistance to change is productive than if a traditional eroding quickly. employee. About Elance. Elance is where people work differently. A pioneer Get ready for a changing landscape of in today’s online freelance revolution, Elance is productivity and savings. the world’s leading platform for online work. Today’s global workforce is in the midst of an With a community of over 2 million tested exciting evolution to online work. This will allow and rated freelancers and 500,000+ active businesses to more-affordably and efficiently find businesses, Elance is the most-popular place to perfect workers to get the job done. find, hire and collaborate with top-skilled online freelancers. Those hiring on Elance range from The statistics speak volumes for the shift from savvy Fortune 500 companies and established traditional employment to online freelance. Today businesses, to nimble start-ups and entrepreneurs there are over 2 million registered freelancers on looking to level the playing field by gaining fast and Elance – the most-popular site for businesses simple access to the world’s top talent. With over to find, hire and collaborate with freelance 1 million jobs completed on Elance each year, talent. Those freelancers are kept busy by work ranges from quick one-person projects to 500,000+ active businesses using Elance to entire teams tackling on-going assignments. tackle everything from one-off jobs with a single freelancer to ongoing projects being completed Headquartered in Mountain View, California and by a team of freelancers. Oslo, Norway, Elance is a privately-held company. For more information, visit www.elance.com. To put the online freelance boom into perspective, to-date freelancers on Elance have earned over $700 million and complete over 1 million jobs 5
  • 6. 441 Logue Avenue Mountain View, CA 94043 Phone: +1 (650) 316-7500 Fax: +1 (650) 316-7501 www.elance.com “WP 012013” © 2013 Elance, Inc. All Rights Reserved.