7. The publishing industry is the source of
the most materials acquired in libraries
1. Sells billions dollars of books
& serials annually
2.Multinational company
3.Produces 100 of thousands
of items
8.
9. PRH are only
5 large
publishers
Some people
fear
Other believe
that the
changes will
generate
more pressure
After a merger in 2013
Penguin and Ramdom House
10. These same critics believe that publishers have
abandoned their traditional role:
‘’To educate readers rather than on only entertain them.’’
EDUCATE ENTERTAIN
traditionalrole
Newrole
13. All publishers carry out some core functions regardless of the
types of materials and the size of the companies involved.
Identify
Edit
OrganizeDistribute &
Promote
Track the legal
contracts, sales
form and profit or
losses.
Functions of
Publishers
18. Types of
Publishers
trade publishers
a. Companies
b. online/ physical
c. 10,000 or more copies
scholarly
publishers
small presses
a. specific subject
b. print only few hundred each
books
individual
publishers
a. Distribute their own
works.
b. wide range of subject
a. universities presses &
department
b. societies & Association
c. 500-5000 copies
-
19. Scholarly publishers
societies
universities museums associations
school
charities
These presses may issue a couple of titles a year or
may have a very large publishing operation
Their main purpose may be publishing or the publishing
process may be a minor part of their operation.
They may rely on a profits from their publishing to
support the other activities of their organization.
The purpose of their publications is to share
information related to their organizational focus
‘’ A learned society raises the level of
knowledge & understanding of the subject
matter in which the society specializes.’’
(Morris 2001,163)
21. They publish all types of materials, in all
subject areas, in all formats
In the late 20th century, many trade publishing
companies merged with or were purchased
by larger international companies.
Schiffin expresses a different concern:
‘’ Publishers have always prided themselves on their ability
to balance the imperative of making money with that of
issuing worthwhile books… It is now increasingly the case
that the owner’s only interest in making money & as much
of its possible’’.
Trade publishers
22. Two factors that nearly all publishers deal:
discounts sales to libraries
Some economic factors involved in the publishing process are the same
regardless of the size of the publishers or the format of the materials
Some unique factors involved in publishing serials, books &
electronic materials
ECONOMICS OF PUBLISHING
Publishing is a business in which almost all publishers need to make
a profit to survive
23. Lowerprice
• Many publishers
sell books to
libraries and
booksellers at a
price lower than
that charged to the
retail customer
discounts
• This discounts
varies with the
type of publishers
& the purchaser
• Libraries generally
received smaller
discounts than
those given by
publishers to
distributors or
bookstores
10to20percent
• Libraries
frequently receive
discounts of 10 to
20 percent
• while trade
publishers offer
online distributors
such as Amazon &
national chain
bookstores such as
Barnes & Noble
discounts of as
much 50 percent
off their list.
24. Sales to the library Market
When looking at the numbers of the
items sold, many publishers see a
pyramid with the huge numbers of
commercial sales as the foundation
of their sales.
The next smaller levels are the
educational market which includes
textbooks for all levels & professional
books in the technical, law, & medical
fields.
At the peak of the pyramid with fewest
sales are the scholarly research
materials, frequently written about a
narrow topics of interest for a relatively
small audience
25. Bookpublishing The Association of American Publishers, the
major trade association of the industry, has
more than 2,500 members. Thousands of
other companies & organizations also publish
materials.
It is estimated there were more than 60,000
publishers of book & multimedia materials in the
United States (Greco, Millot & Wharton 2014,7)
27. Economic of publishing books
the profit margin for most books is relatively small. Publishers expenses vary
widely depending on the type of publisher, material & format.
Design: typesetting & return : 20 %
Royalties : 10 to 15%
Marketing : 10 to 15%
Discounts : 0 to 60%
Fulfillment (storage, shipping, billing) 10%
Overhead : 25 to 30 %
Profit : 0 to 15%
28. Serials publishing
Scientific journals began to appear in the 17th century as a means of
sharing the results of research done by members of scientific
academies.
Almanacs, magazines & newspapers began in the late 17th to
early 18th centuries.
Cultural and literacy reviews became common in the mid- 19th
century (Nisonger 1998,18-20)
29. Publication process for serials
The publication process for serials is
similar to process for publishing books;
however, the entire process is done
each day in the case of newspapers or
weekly for many magazines.
30. Economic of publishing serials
Magazines & newspapers rely on two major
sources of revenue: sales of the issues &
advertising.
Many popular consumer magazines make
more money from advertising than they do
from subscription & newsstand purchases.
31. Electronic publishing
The ability of the internet to provide rapid distribution
of information has a dramatic impact on publishing.
As is frequently true.
Technological capabilities outrun the abilities of
society & the law to deal with the implications of the
rapid changes .
32. Electronic serials
The growth of the internet has led to the development of electronics journals whose
full content is available online.
The 1st electronic journals appeared in the 1980s, & they became common in the
1990s(Nisonger 1998,26-27)
In 2000, Hunter said that ‘’ If a journal publisher today is publishing only on paper,
with no plans to migrate to electronic distribution , it must be either extremely
specialized and in close contact with readers. Electronic distribution is no longer
optional for the long term--- it is essential’’
33. Electronic books
Electronic books were slower to
develop than electronic
journals for a number of
reasons, most of which involve
the existing technology.
34. Electronic databases
Electronic databases are files of materials with a common theme.
They may be compiled by publishers, by researchers, or by
companies that gather materials from a number of sources.
Databases may be freely accessible, require registration for
access, or be accessible only with subscription payments.
Databases may include nearly anything , for example, statistical
data, articles, books, art & media.
1. Navigating- nav·i·gateˈnavəˌɡāt/verb gerund or present participle: navigating plan and direct the route or course of a ship, aircraft, or other form of transportation, especially by using instruments or maps.
"they navigated by the stars"
synonyms: steer, pilot, guide, direct, helm, captain
2. pub·lish·ingpəbliSHiNG/noun
the occupation, business, or activity of preparing and issuing books, journals, and other material for sale.
3. in·dus·tryˈindəstrē/ noun. economic activity concerned with the processing of raw materials and manufacture of goods in factories.
"the competitiveness of American industry“ synonyms:manufacturing, production; construction "Canadian industry"
Before a further information regarding on Navigating the publishing industry please watch the video on in began… Publishing industry evolution
Business sells billions dollars of books & serials annually.
Consisting of companies ranging from huge multinational company to one person operations.
It produces 100 of thousands of items that include everything from handmade books to electronic article & multimedia items.
It is a diverse industry undergoing dramatic changes result to economic pressures & technological developments & dealing with complex challenges.
The no. of the traditional US publishers has declined as a result of many mergers, purchases & closures.
The no. of publishers in Asia, Eastern Europe and other regions of the world has grown.
4. Many North American book publishers were purchased by international company that were also active in the media publishing business.
These acquisition frequently created opportunities to reach new markets & present the publishers content in new ways.
5. For many years , half dozen multinational companies have published the majority of books & journals in US.
1. After a merger in 2013, of Penguin & Ramdom House there are only 5 large publishers.
2. Some people fear this consolidation of publishers will result in less diversity in what is diversity in what is published.
3. Other believe that the changes will generate more pressure to produce items that make large profits, which may therefore result in lower quality in the content of the materials that are published.
These same critics believe that publishers have abandoned their traditional role:
To educate readers rather than on only entertain them.
2. Their opponents stress that publishing is a business in which companies make profits in order to survive.
Publishers vary widely in their size, scope & purpose.
They may huge international corporation, scholarly associations, government agencies, universities, museums, small companies or individuals.
They may also publish scholarly or popular serials or books; they may publish the materials print, electronic or media formats.
They may be nonprofits organizations, societies', or private companies with international stockholders.
Regardless of these differences, they share a common function: to prepare information for dissemination.
All publishers carry out some core functions regardless of the types of materials and the size of the companies involved.
Publishers identify the materials that they want to publish;
Edit the materials
Organize their presentation
Distribute & promote the product.
And track the legal contracts, sales form and profit or losses.
Add up: Once a publisher decides a book is going to be published, everything has to be coordinated so that books get out into the market when the company said they would. At a publisher, a managing editor keeps track of what everyone is doing. If you are self-publishing, you'll have to fill that role.
Self- publishers have a less formal structure, but still perform the basic functions of creating, editing, designing, distributing, promoting and tracking their work.
For most companies the 1st step is to find or may solicit materials directly to authors. They evaluate the proposals & manuscripts to determine weather they wish to publish the titles.
All publishers negotiate the contract signed with their authors; includes payment who owns the copyright.
After all agreement has met both author & publishers.
Publishers track the sales & determine whether the items make a profit.
Show a sample contract
1. Publishers may be described in many ways; by their size, their intended audiences or the types of materials they publish.
Four broad categories that describe both the size and intended audiences are trade publishers, scholarly publishers, small presses & individual publishers.
Companies their main sales are online & physical bookstore; large corporation print as many 10,000 or more copies
Includes universities presses & department, societies & association; sales are to libraries & researchers; 500-5000 copies.
Specialized in a specific subject & may print only few hundred each books.
Distribute their own works ranging from one title to many different works on a wide range of subject.
Scholarly publishers include societies, school, universities, museums, association & charities.
These presses may issue a couple of titles a year or may have a very large publishing operation.
Their main purpose may be publishing or the publishing process may be a minor part of their operation.
They may rely on a profits from their publishing to support the other activities of their organization.
The purpose of their publications is to share information related to their organizational focus.
‘’ a learned society raises the level of knowledge & understanding of the subject matter in which the society specializes (Morris 2001,163)
Scholarly publishers include societies, school, universities, museums, association & charities.
These presses may issue a couple of titles a year or may have a very large publishing operation.
Their main purpose may be publishing or the publishing process may be a minor part of their operation.
They may rely on a profits from their publishing to support the other activities of their organization.
The purpose of their publications is to share information related to their organizational focus.
‘’ a learned society raises the level of knowledge & understanding of the subject matter in which the society specializes (Morris 2001,163)
Trade publishers form the largest portion of the publishing industry.
They publish all types of materials, in all subject areas, in all formats.
In the late 20th century, many trade publishing companies merged with or were purchased by larger international companies.
Schiffin expresses a different concern: ‘’ Publishers have always prided themselves on their ability to balance the imperative of making money with that of issuing worthwhile books… It is now increasingly the case that the owner’s only interest in making money & as much of its possible’’.
1.Publishing is a business in which almost all publishers need to make a profit to survive.
2. Some economic factors involved in the publishing process are the same regardless of the size of the publishers or the format of the materials.
3. Some unique factors involved in publishing serials, books & electronic materials are discussed later in this chapter.
2 factors that nearly all publishers deal with are discounts and their sales to libraries
Many publishers sell books to libraries and booksellers at a price lower than that charged to the retail customer.
This discounts varies with the type of publishers & the purchaser.
Libraries generally received smaller discounts than those given by publishers to distributors or bookstores.
Libraries frequently receive discounts of 10 to 20 percent, while trade publishers offer online distributors such as Amazon & national chain bookstores such as Barnes & Noble discounts of as much 50 percent off their list.
Sales to the library Market
1. When looking at the numbers of the items sold, many publishers see a pyramid with the huge numbers of commercial sales as the foundation of their sales.
2. The next smaller levels are the educational market which includes textbooks for all levels & professional books in the technical, law, & medical fields.
3. At the peak of the pyramid with fewest sales are the scholarly research materials, frequently written about a narrow topics of interest for a relatively small audience.
Book publishing
The Association of American Publishers, the major trade association of the industry, has more than 2,500 members. Thousands of other companies & organizations also publish materials. It is estimated there were more than 60,000 publishers of book & multimedia materials in the United States (Greco, Millot & Wharton 2014,7)
Publication process for books
The publication process for books begins with the concept for the book.
-video-
Tips on publishing your books
Economic of publishing books
the profit margin for most books is relatively small. Publishers expenses vary widely depending on the type of publisher, material & format.
According to Schuman & Harmon (1999,17), here are the basic factors that make up the expenses of publishing print books:
Design: typesetting & return : 20 %
Royalties : 10 to 15%
Marketing : 10 to 15%
Discounts : 0 to 60%
Fulfillment (storage, shipping, billing) 10%
Overhead : 25 to 30 %
Profit : 0 to 15%
Watch the video how does the publishing companies evolved ( Changing face of publishing industries)