Presentation by Afolabi Oke

2. LEARNING
PURPOSE
Deliver Professional
Knowledge
- Data School
- Product School
- Techbiz
Supporting Businesses Leveraging
Innovation & Technology
in solving poverty and its symptoms in Africa
PURPOSE
ACCELERATING
&
COMMERCIALIZING INNOVATION
RESEARCH
&
SUSTAINABILITY
Drive
social-impact
products
addressing SDGs
ACCELERATION
Commercialize
& scale
high-impact businesses
Support initiatives
that enable govt
deliver services to
citizens
CIVIC TECH
info@ekoinnovationhub.com

3. Grow your Business
with Digital Innovation
Speaker:
Afolabi Oke,
MD/CEO Global Infoswift Consulting.

4. "It took the telephone 78 years to get to 100m users. It took
Candy Crush one year.”
- Matthew Lerner
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5. What is
Digital Innovation
It is the process of using up and coming digital
technologies to either modify or create new
business opportunities and processes.
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6. 6
Physical Classes
Microsoft Teams/
Zoom Virtual Classes
How Schools Adapted Using Digital Innovation

7. The Problem
▪ Generally, many companies are not
sufficiently scaling up their innovation
projects, or rolling out their minimal viable
products properly, to generate growth.
▪ Many are stuck in what we call “scale-up
gridlock”. This typical problem includes the
lack of integration with legacy business, lack
of autonomy due to potential business
cannibalization, and attracting the right
talent to build scale.
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8. How to Go About
Digital innovation
▪ One thing is clear
▪ It is the CUSTOMER WHO IS IN THE
DRIVER’S SEAT.
▪ And in order to deliver on a better customer
experience, you first need understand who
this new kind of digital customer is.
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9. Customer Behavior
▪ Many customers have different reasons why they are
attracted to a particular business than other business that
produce the same kind of product.
▪ This phenomenon is dependent on marketing strategies or
the stories told by business owners. Their strategies
influence consumer choices
▪ The Kuda Story and Paystack
Bank of the FREE, with no charges 9

10. 10
Increase
Communication
with consumers
Better product
variety
Consumer
wants must be
met
Things to do to
increase customer business interactions
Creating lasting
impressions with
your
communications

11. How to implement
Digital Innovation in your business ?
An agile, flexible IT
environment:
Having the right
technology to power up
digital strategies is
fundamental in today’s
business world.
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Personalized customer
experiences:
Today’s buyers want
organizations to treat them as
a unique individual, and know
their personal preferences and
purchase history.
A seamless multi-
channel experience:
Technology has empowered
customers to get what they
want, whenever they want,
and how they want it.

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What opportunities does digital innovation offer?
Selling your goods
and services digitally
Create a network
of superfans
Automating your
business process

13. Automating
your business Process
Gone are the days when people have to go into
financial organizations, spending a lot of time to
fill and sign a lot of documents to just secure a
loan.
A lot of companies have understood how
stressful this is; to their workforce and even to
the people who come seeking for such loans.
With the use of technology, most companies
have employed Mobile Apps to help customers
secure such loan within minutes. Helping them
save time, cost and help their workforce focus on
other tasks.
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Your business process can be somewhat
tasking and a lot to invest in, but it will be
worth it to always be at the top of your
game to service your customers better.

14. Creating a network of
Superfans
▪ Customers who love your product and services are
most likely to follow your journey. Your willingness
to be flexible and open minded to such customers,
the more they are willing to check up on you to see
what you are engaging them with.
▪ Using Social media as a powerful and innovative
tool to reach and connect with your customer is a
good prospect to converting your customers to
superfans.
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15. ▪ More Profit! Netflix started out as a simple
mail order service but has ended up
disrupting the entire brick and mortar video
rental business by taking advantage of digital
innovation and making a net profit of 1.86
billion dollars in 2019.
▪ Increase in Overall efficiency.
▪ More profit leads to business growth.
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How does Digital
Innovations Impact
Businesses?

16. 16
In today’s world, Digital Innovation has done well to prove that it will continue to
live by its name and implementation, “Digital-In-Ovation”.
“Showing your customers is more important than telling them you are more resourceful and more adaptable with the
solution you create whether goods or services.”
On the other hand, managing a business whether SMEs, Startups, big multinational
Brands has become a very tedious thing to do and continue to become tougher.
Gaining space in the mind of your customers has become harder as there are lot of
competitors who do what you do.
So how do you stand out as a business?
Why is digital innovation needed?

17. How can a small business
leverage digital innovation for growth?
There are a lot of instances we can
make here for small businesses
looking to scale from just being
small to competing with the big
brands.
A perfect ways to do this is to
examine how Paystack owned by
Shola Akinlade has continue to
update the functionality and
purpose of their Business to keep
them relevant.
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Transition:
● From 7 steps of processing payments to 2
Competitive Advantage:
● Addition of Other payment means like USSD,
Visa QR, Mobile money
● Preventing Data loss and App downtime to
increase customers trust
Sales Opportunities for Businesses
● Making payment for businesses possible

18. 18
How can you structure a business and mindset to
be in the position to continuously innovate?
“The X Company” has a
workforce that comes
to the office to work
but clocks in with the
help of a supervisor
before 8pm on paper
but resumes by 11am.
“Oxinga Plc” has a
workforce who can only
clock in by using an
automated machine
placed by the entrance
of the office.
“Capamali Plc” has a
workforce that can will clock
in at the entrance of the office
and will also need to use a
time-tracking app like
“MyXalary” using only the
intranet installed in the office.
Let’s examine 3 companies with different mode of operation;

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CONCLUSION

20. THANKS
Questions?
aoke@globalinfoswift.com
www.globalinfoswift.com