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QuickStart to WordPress

  Rockland Community College
       January 10, 2013
     Eileen MacAvery Kane
Agenda


I.    Overview of WordPress
II.   Options
III. Goals
IV. Plan
V. Designing and Adding Content
VI. Resources
VII. Hands-on
What is Wordpress?
•   Web software you can use to create a
    blog (weblog) or website
•   CMS (Content Management System)
•   Computer program that allows you to
    edit, publish, modify, and manage content
    on your website online
•   Free and open source
What is it used for?
Blogging
Advertising
Non Profits
eCommerce
Portfolios
Combination
Why WordPress?
WordPress Benefits


     •    Easy installation                               •    Interactivity
     •    Easy customization                              •    Large supportive community
     •    Easy maintenance                                •    Multiple plug-ins
     •    Search engine friendly                          •    Design flexibility
     •    RSS Feeds                                       •    Multiple users
     •    Schedule Posts                                  •    Generates lots of traffic




Source: http://www.drostdesigns.com/wordpress-web-design-top-12-benefits-of-designing-your-website-with-wordpress/
Look at all your options
Social Networking
eCommerce
Wordpress.org / Wordpress.com / Edublogs

• Wordpress.com is free but you need to use the wordpress.com url
  (i.e. name.wordpress.com)
• Limited amount of space and options with Wordpress.com
• No ads with Wordpress.com
• Pay for hosting and domain with Wordpress.org
• Wordpress.org requires more technical knowledge
• Wordpress.org better for SEO (Search Engine Optimization)
• Edublogs have a Wordpress engine and functions like
  wordpress.com, different levels (some free, some not)

Source: http://en.support.wordpress.com/com-vs-org/
Wordpress.org (host yourself)
Wordpress.com (use them to host)
Wordpress.edublog.org (use their host)
Getting Started
Define your goals
Website Goals



•   Advertise
•   Non-profit/Fundraising
•   Information
•   eCommerce
•   Portfolio site
•   Self-promotion
Personal goals
Personal Goals



•   Easy to build
•   Easy to maintain and update
•   Easy to find
•   Economical
•   Showcase creativity
Make a plan
Sitemaps


• Types:
   - Flowchart
   - Table
   - List
• Include:
   - Brand Identity
   - Pages (main navigation and sub nav)
   - Posts
Visual tone and layout
Layout



Not all themes are created equal, follow web
usability guidelines for:

• Branding (top left)
• Navigation (top or left sidebar)
• Search (always include one)
Design Components



Look for themes that follow design principles:

•   3 levels of Hierarchy
•   Color – limited to 3 colors
•   Typography – no more than 3 different fonts
•   Rule of Thirds or other grid structure

REMEMBER THE POWER OF 3
http://ilovetypography.com/
http://fstop2.photocrati.com/
http://www.wordpressthemesbook.com/education/
Adding
images, media, and content
Images

• Keep size reasonable – (max 1500px width, 72 ppi)
• Edit images directly in blog or use image editing software:
  iPhoto, Picnik, for optimum results
• Save as RGB in jpeg, gif, or png format
• Make sure you follow image usage rights guidelines (use
  your own or images that you have permission to use)
Media

Upload to free video hosting sites
•YouTube
•Vimeo
•Flickr
Content

•   Write like you talk
•   KISS – keep it short and simple
•   Keep it lively, make it snappy and snazzy
•   Link often and use keywords
•   Use headlines and short sentences
•   Proof-read for typos and grammar
•   Make it worthwhile
•   Post often
•   Always respond
Posts vs. Pages

POSTS                               PAGES
• Time-based                        • Static content
• Relational                        • Non-relational
• Part of group (categories)        • Permanent fixtures
• Need to be organized              • Macro-level
• Ephemeral                         • Site information


                     RULE OF THUMB
           Pages for info that doesn’t change
       Posts for info that is updated and transient
SEO

• Unique and useful content.
• Quality and relevant backlinks
• Title tags should be unique and contain your main
  keywords.
• Your website shouldn't have many sub menus,
   and its pages should be interlinked.
Prioritize

1. Determine which type of hosting you will use
   (wordpress.org, wordpress.com, edublog)
2. Make a plan for navigation
3. Pick posts or a page for home page
4. Find a theme
5. Add content: pages, posts, widgets
6. Determine comment protocol
7. Extend — plugins, link to social media sites
8. Find what you don’t know when you need it
Resources
WordPress resources
http://wordpress.com/
http://wordpress.org/
http://edublogs.org/

Domains and Hosting (always search online for discount coupon codes)
http://www.bluehost.com/
http://www.top10bestwebsitehosting.com/

WordPress Themes (search online and read reviews for free and premium themes)
http://wpmix.com/
http://www.tripwiremagazine.com/2012/08/simple-wordpress-themes.html
http://www.woothemes.com/
http://www.elegantthemes.com/
http://themeforest.net/item/luxury-wordpress-template/83220
http://www.wpdaddy.com/category/education
http://www.wordpressthemesbook.com/education/
http://thethemefoundry.com/wordpress/

Help
http://codex.wordpress.org/
http://www.smashingmagazine.com/learning-wordpress-useful-wordpress-tips-tutorials/
http://ynda.com
Dive in and try it!

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Emkane RCC wp qs

  • 1. QuickStart to WordPress Rockland Community College January 10, 2013 Eileen MacAvery Kane
  • 2. Agenda I. Overview of WordPress II. Options III. Goals IV. Plan V. Designing and Adding Content VI. Resources VII. Hands-on
  • 4. Web software you can use to create a blog (weblog) or website • CMS (Content Management System) • Computer program that allows you to edit, publish, modify, and manage content on your website online • Free and open source
  • 5. What is it used for?
  • 7.
  • 9.
  • 11.
  • 13.
  • 15.
  • 17.
  • 19. WordPress Benefits • Easy installation • Interactivity • Easy customization • Large supportive community • Easy maintenance • Multiple plug-ins • Search engine friendly • Design flexibility • RSS Feeds • Multiple users • Schedule Posts • Generates lots of traffic Source: http://www.drostdesigns.com/wordpress-web-design-top-12-benefits-of-designing-your-website-with-wordpress/
  • 20. Look at all your options
  • 23. Wordpress.org / Wordpress.com / Edublogs • Wordpress.com is free but you need to use the wordpress.com url (i.e. name.wordpress.com) • Limited amount of space and options with Wordpress.com • No ads with Wordpress.com • Pay for hosting and domain with Wordpress.org • Wordpress.org requires more technical knowledge • Wordpress.org better for SEO (Search Engine Optimization) • Edublogs have a Wordpress engine and functions like wordpress.com, different levels (some free, some not) Source: http://en.support.wordpress.com/com-vs-org/
  • 29. Website Goals • Advertise • Non-profit/Fundraising • Information • eCommerce • Portfolio site • Self-promotion
  • 31. Personal Goals • Easy to build • Easy to maintain and update • Easy to find • Economical • Showcase creativity
  • 33. Sitemaps • Types: - Flowchart - Table - List • Include: - Brand Identity - Pages (main navigation and sub nav) - Posts
  • 34.
  • 35.
  • 36.
  • 37. Visual tone and layout
  • 38. Layout Not all themes are created equal, follow web usability guidelines for: • Branding (top left) • Navigation (top or left sidebar) • Search (always include one)
  • 39. Design Components Look for themes that follow design principles: • 3 levels of Hierarchy • Color – limited to 3 colors • Typography – no more than 3 different fonts • Rule of Thirds or other grid structure REMEMBER THE POWER OF 3
  • 44. Images • Keep size reasonable – (max 1500px width, 72 ppi) • Edit images directly in blog or use image editing software: iPhoto, Picnik, for optimum results • Save as RGB in jpeg, gif, or png format • Make sure you follow image usage rights guidelines (use your own or images that you have permission to use)
  • 45. Media Upload to free video hosting sites •YouTube •Vimeo •Flickr
  • 46. Content • Write like you talk • KISS – keep it short and simple • Keep it lively, make it snappy and snazzy • Link often and use keywords • Use headlines and short sentences • Proof-read for typos and grammar • Make it worthwhile • Post often • Always respond
  • 47. Posts vs. Pages POSTS PAGES • Time-based • Static content • Relational • Non-relational • Part of group (categories) • Permanent fixtures • Need to be organized • Macro-level • Ephemeral • Site information RULE OF THUMB Pages for info that doesn’t change Posts for info that is updated and transient
  • 48. SEO • Unique and useful content. • Quality and relevant backlinks • Title tags should be unique and contain your main keywords. • Your website shouldn't have many sub menus, and its pages should be interlinked.
  • 49. Prioritize 1. Determine which type of hosting you will use (wordpress.org, wordpress.com, edublog) 2. Make a plan for navigation 3. Pick posts or a page for home page 4. Find a theme 5. Add content: pages, posts, widgets 6. Determine comment protocol 7. Extend — plugins, link to social media sites 8. Find what you don’t know when you need it
  • 50. Resources WordPress resources http://wordpress.com/ http://wordpress.org/ http://edublogs.org/ Domains and Hosting (always search online for discount coupon codes) http://www.bluehost.com/ http://www.top10bestwebsitehosting.com/ WordPress Themes (search online and read reviews for free and premium themes) http://wpmix.com/ http://www.tripwiremagazine.com/2012/08/simple-wordpress-themes.html http://www.woothemes.com/ http://www.elegantthemes.com/ http://themeforest.net/item/luxury-wordpress-template/83220 http://www.wpdaddy.com/category/education http://www.wordpressthemesbook.com/education/ http://thethemefoundry.com/wordpress/ Help http://codex.wordpress.org/ http://www.smashingmagazine.com/learning-wordpress-useful-wordpress-tips-tutorials/ http://ynda.com
  • 51. Dive in and try it!