1.
PERSONAL BRAND EXPLORATION
Edward Tangel
Project & Portfolio I: Week 3
August 25, 2019

2.
As the second oldest of six siblings, Edward Tangel
had a lot of love and support in his upbringing. He was
raised in the small town of Peoria Heights, Illinois.
From here is where he learned to treat others how he
would like to be treated. Growing up in a big family has
helped shape his morals and ethics into the whole
hearted person he is today. He has been playing
guitar since he was 14 and writing his own music since
he was 17. After writing his first song, he performed it
at his senior talent show in high school and ended up
winning. After taking time at his local community
college for general education courses, he moved on to
enroll in Full Sail University where he studies Music
Business. Edward is a hardworking, open-minded
person who you can always trust to get the job done
right.
IDENTITY

3.
PROFESSION
Potential Job Titles:
• Artist Agent
• Talent Manager
• Songwriter
Creator Archetype - producing my
own creative works to help others
blossom into their true self. Using
unique and descriptive language to
inspire and bring out the creativity
and uniqueness in the audience.
Talent Manager for a Record Label/Recording Studio

4.
• DEMOGRAPHICS: 30-40 years
old, College Educated, Located in
Los Angeles, California, Business
men/women in the Music Industry
• PSYCHOGRAPHICS: Enjoys
anything to do with music, writes
music, plays an instrument of
choice, has an open mind,
continues to create new things
and stays motivated
• IDEAL AUDIENCE MEMBERS:
Sean Rehder- Director of
Recruiting Operations (UMG);
George Miller- Talent Scout
(UMG); Ollie Lutton- Talent
Acquisition Consultant (UMG)
Recruiters & Hiring Managers at UMG, Capitol Records, and Atlantic Records.
TARGET AUDIENCE

5.
GOALS
Short Term: (Immediately After Graduation, 2020)
• Record 3-4 original songs to put on a record.
‣ Network with classmates in the field of sound
engineering by December 31, 2019.
Mid Term: (2025)
• Land an entry-level position at UMG, working for and
helping out artist managers.
‣ Connect with 10 different artist managers on
LinkedIn to get a glimpse of what artist
management life would be like December 31,
2025.
Long Term: (2040)
• Start up and run a recording studio.
‣ Establish a name for myself in the music
industry, connect with 100+ different industry
professionals by December 31, 2040.

6.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Excel 79%
Twitter/Facebook 75%
Customer Service 90%
Social perceptiveness 65%
SOFTHARD
Adobe Software 10%
Graphics/Photo Imaging software 10%
Writing 40%
Public Speaking 60%
SOFTHARD

7.
I help music industry professionals increase
profits and exposure by inspiring artists to
create music for the entertainment of others.
PROMISE

8.
CREDENTIALS
Work Experience:
• Assistant manager status received in less
than one year at current occupation.
• Performs guitar and sings at local coffee
shops and small venues
Education:
• Music Business, B.S., Full Sail University (Exp. 2021)
Awards:
• Not Applicable

9.
COMPETITION
Carlton Wang
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• No awards or leadership experience included.
Skills and Proficiencies:
• Does not include any skills on profile.
Edward Tangel
Overall Online Presence:
• No connections, banner image still default, no
professional headshot, no articles published, no social
media accounts included, no customized URL,
education included.
• Grade: Poor, 5 out of 100
Industry Experience:
• Guitar Center retail associate for less
than one year.
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Appointed to Assistant Manager of current occupation
in less than half of a year.
Skills and Proficiencies:
• Guitar Playing- 1 endorsement
• Music Theory
• Management
Overall Online Presence:
• 2 connections, banner image still default image,
professional headshot, no articles published, no social
media accounts included, URL customized
• Grade: Poor, 25 out of 100

10.
COMPETITION
Sarah Elizabeth Adams
Industry Experience:
• ~7.5 years of recruiting experience, 5
months as an Associate Recruiter of
Talent Acquisition at UMG.
Education:
• Does not list education on profile
Noteworthy Experience:
• Senior Recruiter at Middle Tennessee State University-
recruiter for undergraduate admissions
Skills and Proficiencies:
• Public Speaking- 2 endorsements
• Microsoft Excel- 1 endorsement
Edward Tangel
Overall Online Presence:
• Over 300 connections, banner image customized as
Nashville skyline, polished headshot, no
recommendations, URL customized, premium
membership
• Grade: Fair, 55 out of 100
Industry Experience:
• Guitar Center retail associate for less
than one year.
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Appointed to Assistant Manager of current occupation
in less than half of a year.
Skills and Proficiencies:
• Guitar Playing- 1 endorsement
• Music Theory
• Management
Overall Online Presence:
• 2 connections, banner image still default image,
professional headshot, no articles published, no social
media accounts included, URL customized
• Grade: Poor, 25 out of 100

11.
BRAND POSITION
Discovering and unveiling the hidden creative
talent within others inspiring individuality and
presenting the creative process within my
own, original works.
EDWARD TANGEL

12.
NETWORKING &
MARKETING
Industry Events & Organizations
• Shut-up! And Write
‣ September 1, 2019 | Bloomington, IL
• Music Biz (Music Business Association)
‣ Membership | Illinois
• Summer Camp Music Festival
‣ May 28 - May 31, 2020 | Chillicothe, IL
Digital Marketing
• Primary Content: Create and release single songs outside of
album work; one song per month; produce through
GarageBand, release through Soundcloud
• Primary Tools: Soundcloud and Instagram: promote music
through single posts on both social medias, including an
image using outsourced, original artwork; LinkedIn: network
with industry professionals
• Website: Full Sail digital portfolio site to showcase school
projects and achievements, resumé, and blog posts on
knowledge of music industry

13.
PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level music business pro with at least 5
years of experience in music industry; open-minded,
engaging person that runs a recording studio Jan. 2021
Formal Education
• Complete Music Business B.S. by expected graduation
date in 2021
Technical Skills
• Learn how to use Adobe Software through LinkedIn by
May 2020
• GarageBand Essential Training - Lynda.com, May 2020
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Create and run monthly small concerts at local coffee
shop May 2020

14.
Edward Tangel
You know how people usually have a hard
time expressing themselves and feeling
comfortable speaking in front of others? Well,
what I do is ignite individuality within customers by
inspiring them and staying inspired myself. I share my passion and
creative process to help people acknowledge and indulge in their desires.
In fact, Jimmy Bridgman, owner and founder of Rock Sold Studio in
Dunlap, IL, said that I was a very hard working and driven student when I
interviewed him about his company and occupation.
“

15.
REFERENCES
Adams, Sara Elizabeth. (2019). Sara Elizabeth Adams
LinkedIn Profile. Retrieved August 28, 2019, from. https://
www.linkedin.com/in/sarahelizabethadams/
Lutton, Ollie. (2019). Ollie Lutton LinkedIn Profile. Retrieved
August 28, 2019, from https://www.linkedin.com/in/ollielutton/
Miller, George. (2019). George Miller LinkedIn Profile.
Retrieved August 28, 2019, from https://www.linkedin.com/in/
george-miller-30021937/
OnetOnline.org. (2019). Music Biz 2020: May 11-14: JW
Mariott Nashville. Retrieved on August 28, 2019, from https://
musicbiz.org/events/music-biz-2020/
Summary Report for: 13-1011.00 - Agents and Business
Managers of Artists, Performers, and Athletes. Retrieved on
August 28, 2019, from https://www.onetonline.org/link/
summary/13-1011.00
Universal Music Group. (2019). Carlton Wang LinkedIn Profile.
Retrieved August 28, 2019, from https://www.linkedin.com/
company/universalmusicgroup/
Wang, Carlton. (2019). Carlton Wang LinkedIn Profile.
Retrieved August 28, 2019, from https://www.linkedin.com/in/
carlton-wang-475246192/
(2018, March 9). The Second Round of Artist Announcements
is Here! Retrieved on August 28, 2019, from https://
summercampfestival.com/news/2ndround2018/