2. It’s time to stop the brand babble
In advertising, the key skill used to be the ability to simplify.
To find the unique line of thinking that would persuade and
motivate a customer.
So how come many agencies these days seem to
complicate matters rather than simplify them?
‘360 degree brand audits’, ‘brand saliency’ ‘permission
marketing’, the jargon is as endless as it is mystifying.
Add in all the new technology and channels of
communication and no wonder people – clients and
customers alike – are confused.
www.lokomotive.co.uk
3. At Lokomotive we’re more interested in timeless guiding
principles than fads and trends.
Because whilst fads and trends may come and go, some
principles never change.
And because at the end of the day it all comes down
to agreeing three things:
What are we trying to sell?
Who are we trying to sell it to?
What’s different/better about our product or service than
the competitor’s?
And then finding the best way of bringing that
difference to life.
It’s not easy but it is that simple.
www.lokomotive.co.uk
