What Is Salesforce? | Salesforce Training - What Does Salesforce Do? | Salesforce Tutorial | Edureka

www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training

What will you learn today?
Salesforce Products &
Services
Why Choose Salesforce
Use Case: HCL
What Is Salesforce Today?
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Salesforce Started Off As A
CRM Platform (SaaS)

Deal Tracking
Product planning, manufacturing and shipping
Contact, Lead and Opportunity Management
CRM
What Is CRM?

Traditional CRM vs Salesforce CRM
SALESFORCE CRM
Lower Cost
Hosted on company’s
own server
Takes months or even
years to set up
Difficult to
understand and use
Hosted on the cloud
Can be set up in few
days or weeks
Easy to use and
understand
TRADITIONAL CRM
High Cost

Salesforce As A
PaaS Company

Legacy Systems

Salesforce Developer Platform

What Is Salesforce Today?

Salesforce Today

Salesforce By The Numbers
Customers Applications
Installations
CRM Market Share
AppExchange Usage
70%
Of Customers
150,000 19.7% 2,700
3 Million

Salesforce Architecture

Multi-Tenant Architecture
MULTI-TENANT ARCHITECTURE
Common
Application
for all Clients
 Single instance of a software serves multiple
tenants.
 Economical because resources and
maintenance are shared.
 All data for all customers is stored in a single
database schema.
 Provider has to update only one application and
changes will get updated for all the clients.

Meta-Data Architecture
 Salesforce platform uses a metadata-driven
development model.
 Functionalities of an app are defined as
metadata in a database.
 Allows developers to concentrate only on
building the application.
 This increases developer’s productivity.
Polymorphic
Application

Services And Products Offered By
Salesforce

Services And Products Offered By Salesforce

2. Marketing Cloud
3. Service Cloud
1. Sales Cloud
Barclays
Barclays uses sales cloud to track broker relationships
and the type and volume of mortgage deals.
Financial Times
Financial times uses marketing cloud to monitor and
engage with social customers.
Schneider Electric
With service cloud, over 4,000 service agents solve over
10 million cases each year.

5. Community Cloud
6. App Cloud
4. Analytics Cloud
Houghton Mifflin Harcourt
Analytics cloud is helping HMH to visualize data,
uncover new insights and immediately take actions.
Pegasus Solutions
Pegasus is using community cloud to let vendors
connect directly with resellers, distributors, and
partners to increase their sales.
Coco-Cola
Coco-Cola is powering multiple parts of its business
with custom apps built on app cloud.

8. IoT Cloud
9. Health Cloud
7. Commerce Cloud
Poppin
Commerce Cloud has helped Poppin unify B2B and
B2C shopping experience.
Philips
The IoT cloud is used by company’s “Digital
Accelerator” lab to develop connected products.
Centura Health
Health Cloud is helping Centura Health to
understand patients beyond their charts.

11. Chatter
10. Salesforce1
ScanBizCards
Britannica Encyclopedia
Using chatter, Britannica is able to log customer
feedback in real time and integrate it in product
development process.
Salesforce1 is enabling ScanBizCards users to export
a scanned card as a contact or lead.

Salesforce Use Case - HCL

Challenges HCL Faced
HCL wanted to move from legacy .NET platform called SFA for
customer record management to a flexible platform.
HCL wanted to migrate to cater frequently changing business
requirements.
HCL wanted to overcome the challenges of data redundancy
and inconsistency caused by many applications.

HCL Overcame Their Challenges
Using Salesforce By
Implementing…

HCL Use-Case Solution
Account ManagementLead Management Contact Management
Integration with
Other Applications
Opportunity
Management

Account Management Contact Management
Opportunity
Management
Integration with
Other Applications
Inbuilt solution to capture, assign
and convert leads from internal
sources.
Lead Management

Integration with
Other Applications
Opportunity
Management
sources.
Lead Management Account Management Contact Management
Inbuilt solution for real-time search
of customer details.

Integration with
Other Applications
Opportunity
Management
sources.
Lead Management Account Management
Custom features to manage data
flow after account conversion.
Contact Management

Integration with
Other Applications
Custom features to enable product
pricing & create discounts to target
their opportunities.
Opportunity
Management
sources.
Contact Management

Used Salesforce to integrate with
SAP, ODS & BI.
Integration with
Other Applications
Custom features to enable product
pricing & create discounts to target
their opportunities.
Opportunity
Management
sources.
Contact Management

How did HCL benefit by choosing Salesforce?
Salesforce cloud platform enabled rapid deployment and brought about performance efficiency.
Salesforce Sales Cloud helped HCL develop a single application to standardize sales processes.
Salesforce App Cloud improved governance in areas like security and data integrity.
Ease of integration with 3rd party application improved productivity by 3-4 percent.
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Course Details
Go to www.edureka.co/salesforce-foundation-combo
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