Edureka's guide to Salesforce Marketing Cloud features, platforms & use cases

www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training

What Will You Learn Today?
Why? What? Features Use Case
Salesforce Marketing Cloud

Why Salesforce Marketing Cloud?

Need For Marketing Cloud
Digital
Marketing
Excess social media
information
Scattered conversations
Data stuck in silos
Struggle to find ROI
across multiple channels
Salesforce
Marketing
Cloud
Unified platform for all
social programs and data
Build and engage
audiences
Turn insights into
actions

Benefits Of Salesforce Marketing Cloud
 Plan, personalize and optimize customer journey
 Gain more information about your clients
 Map customer journeys across multiple channels, devices,
and customer lifecycle stages
 Nurture your customers as you move them forward in their
journeys
 Analyze and assess the impact of every customer interaction
to determine strengths and flaws in your processes

Few Companies Using Marketing Cloud

What is Salesforce Marketing
Cloud?

The Salesforce Marketing Cloud
The Platform for 1:1 Customer Journeys

Salesforce Marketing Cloud Product
Content and Messaging
Marketing Automation
Predictive Intelligence
Customer Data Platform
Fuel
Infrastructure
MarketingOperations
Analytics
Email Mobile Social Ads Web
Connected
Products
HubExchange
Apps

Data Process Flow
Activities
A
c
t
i
v
i
t
i
e
s
Campaigns Lead
Account
Contact
Opportunity
Tasks Events Calls Emails
Tasks
Events
Calls
Emails

Features Of Salesforce Marketing
Cloud

Features Of Marketing Cloud
Channels Platforms
Email Studio
Mobile Studio
Social Studio
Advertising Studio
Web Studio
Journey Builder
Audience Builder
Personalization Builder
Content Builder
Analytics Builder
Marketing Cloud Connect
Marketing Cloud

Channels

Channels
Email Studio
Mobile Studio
Social Studio
Advertising Studio
Web Studio

Channels
You can keep customers up-to-date with SMS confirmations, promotions and
real time account updates.
You can engage your customers with photo tutorials and audio clips.
Geo fence feature ensures your customers get the information at the right
time and place.
You can connect with your customers on their favorite messaging
applications by sending personalized announcements.
Email Studio
Mobile Studio
Social Studio
Advertising Studio
Web Studio

Channels
Let’s you manage all your advertising across Facebook, Instagram, Twitter
and LinkedIn.
Your teams can manage your campaigns with sophisticated targeting all-in-
one elegant interface.
Visualize, optimize and report on advertising performance.
Take your customer insights from Salesforce CRM to your social advertising.
Email Studio
Mobile Studio
Social Studio
Advertising Studio
Web Studio

Channels
Let’s you manage all your advertising across Facebook, Instagram, Twitter
and LinkedIn.
You can use insights on your loyal customers to connect with new ones.
You can reconnect with your customers using different channels and
aggregate their data.
You can build audiences through social topics and then track and optimize
your campaign performance.
Email Studio
Mobile Studio
Social Studio
Advertising Studio
Web Studio

Channels
Provides web solution to turn your static websites into dynamic interactive
personalized experience.
With predictive analytics capability, you can observe customer behavior and
build individual profiles.
Trigger email based on site behavior to re-engage with customers.
Using interactive and engaging tools, guide your customers through the
process of finding the necessary information.
Email Studio
Mobile Studio
Social Studio
Advertising Studio
Web Studio

Platforms

Platforms
Journey Builder
Audience Builder
Personalization
Builder
Content Builder
Analytics Builder
Marketing Cloud
Connect

Platforms
Understand and engage with customers and unify all data in one place.
Use drag and drop features to quickly correlate and manipulate data.
Combine customer data and predictive data to understand your most
important customer segment.
Drive personalized customer journeys that automatically adjust to customer’s
level of engagement.
Journey Builder
Audience Builder
Personalization
Builder
Content Builder
Analytics Builder
Marketing Cloud
Connect

Platforms
Provides the ability to deliver experiences unique to each customer by
building customer profiles.
From anonymous visitor to your loyal brand champion, leverage
sophisticated algorithms to understand your customer intent.
Turn static websites into dynamic experiences that deliver personalized
content.
Extend across different digital channels using drag-and-drop tools.
Journey Builder
Audience Builder
Personalization
Builder
Content Builder
Analytics Builder
Marketing Cloud
Connect

Platforms
Cross channel content management tool allows you to consolidate images,
blocks of text, templates and emails in a single location.
You can organize everything into a unified folder structure and leverage
search and filter tools for easy navigation.
You can upload new content including images and other documents straight
from your desktop.
You take less time to create and find the perfect content and more time
putting it into action.
Journey Builder
Audience Builder
Personalization
Builder
Content Builder
Analytics Builder
Marketing Cloud
Connect

Platforms
View real-time behavior on your website and mobile application and
measure performance across the entire customer journey.
You can use out of the box reporting for email, mobile, social and ads.
Also build custom reports to meet your needs.
Create visualizations of data to uncover rich insights about customers.
Predictive analytics provides you with likelihood of a purchase and other
insights about your customers.
Journey Builder
Audience Builder
Personalization
Builder
Content Builder
Analytics Builder
Marketing Cloud
Connect

Platforms
Integrate Marketing cloud with your Salesforce CRM, Sales cloud or Service
cloud instance.
Allows sending email messages from Sales, Service or Marketing cloud.
Measure customer engagement by tracking history of a profile.
Advanced functionality provides “the plumbing” for Data Stream and Journey
Builder.
Journey Builder
Audience Builder
Personalization
Builder
Content Builder
Analytics Builder
Marketing Cloud
Connect

Integrations Available For

Integrations Available For Marketing Cloud
Salesforce Marketing Cloud supports integrations with the following business systems and applications:
 Salesforce Sales Cloud
 Salesforce Service Cloud
 Shopify
 Workfront
 Facebook
 Twitter
 LinkedIn

Salesforce Marketing Cloud Use
Case – Peak Games

Challenges
Peak games required a tool for bulk campaign
management.
Peak games wanted to scale its social advertising.
Wanted to make better use of tactics like cost per
impression bidding, A/B testing and ad segmentation.
They required a powerful reporting center.
Peak games wanted to make use of all the latest
capabilities of Facebook advertising.
Peak Games is a household name in the mobile gaming industry. Peak games has over 275 million users across 150
countries.

Solutions
For a solution to these issues, peak games turned to Marketing
Cloud’s Advertising Studio ads platform:
 Peak games connected with marketing cloud to deliver the
right message, to the right person, at the right time.
 Peak games advertising team developed best practices for
creative optimization on Facebook.
 The peak games team was able to look at its players
holistically and optimize by certain events.
 They were able to iterate the process of A/B testing for
images to gain insights as to which one is effective.

Results
 Peak games reduced their cost per engagement and identified the
best audience.
 Peak games was able to compare the success of two separate
images with regard to Click Through Rate (CTR) and Cost Per Install
(CPI).
 Peak games also found out that:
 Using 20% text allowance in image reduces CPI by 27%.
 For mobile gaming, images showing a user interacting with
a game doubled CTR and reduced CPC (Cost per Click) by
50%.

Course Details
Go to www.edureka.co/salesforce-foundation-combo
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Edureka's guide to Salesforce Marketing Cloud features, platforms & use cases

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