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What makes a good website? How mobile devices change higher education today for tomorrow?

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Presentation of Mr. Antione Bayle & Mr. Jean-Michel Leroy during the Eduniversal World Convention 2014 in Istanbul, Turkey

Workshops - 23 October 2014

"What makes a good website? How mobile devices change higher education today for tomorrow?"

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What makes a good website? How mobile devices change higher education today for tomorrow?

  1. 1. What makes a good website? How mobile devices change higher education today for tomorrow? EDUNIVERSAL WORLD CONVENTION 2014
  2. 2. 5 questions How will you get people to your website? Who will be coming to the site? What question will my visitors have? What do you want your visitors to do? How do my visitors like to stay in touch?
  3. 3. 5 rules 1 USER EXPERIENCE Usability Design Utility Ergonomics Accessibility Performance Marketing Human factors Interoperability
  4. 4. 2 SEARCH ENGINE OPTIMIZATION (SEO) Content Page Rank Google Analytics Local Target Search Keyword
  5. 5. 3 DYNAMIC Database SQL Template Medias Separation Update Versioning
  6. 6. 4 MAINTENANCE CMS Collaboration Rules Content Team Support Workflow Update
  7. 7. 5 WEB HOSTING DISPONIBILITY Storage 24/7 Server Files Data Cache Security
  8. 8. Who is using the Internet? 2 991 900 000 Internet user in the world (via fixed connections) Around 40% of the world population has an internet connection today. In 1995, it was less than 1%. The number of internet users has increased tenfold from 1999 to 2013. The first billion was reached in 2005. The second billion in 2010. The third billion will be reached by the end of 2014. 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 3 000 000 000 2 250 000 000 1 500 000 000 750 000 000 0 Source : Internet Live Stats
  9. 9. Global digital statistics TOTAL POPULATION 7,26 BILLION Urbanization : 53% ACTIVE INTERNET USERS (via fixed connections) ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS 2,99 BILLION Penetration : 42% 2,03 BILLION Penetration : 28% 3,63 BILLION Penetration : 50% 1,56 BILLION Penetration : 22% Source : We are social
  10. 10. Platform comparison : mobile devices around 35% of global traffic WORLDWIDE STATS from January 2013 to October 2014 Source : Stat Counter
  11. 11. Mobile growth stats 3 There are 3 times as many mobile phones in the world as there are computers. 1 BILLION In China alone, there are already over 1 billion mobile subscriptions. By the end of 2015, about half à Young adults typically check their smatphones trillion apps will have been 60 60 times per day. downloaded. 500 BILLION 2015 Mobile growth is unlikely to subside. By 2015 there will be 20 times more content, 15 times more apps and quadruple the mobile transactions compared to four years earlier. Source : IBM – A smart planet
  12. 12. About the mobile consumers Source : Our mobile planet – Google thinkinsight Demographics 11-15 yo | 6,50% 16-25 yo | 25,90% 26-34 yo | 23,10% 35-49 yo | 24,90% 50-65 yo | 14,60%
  13. 13. About the mobile consumers Source : Our mobile planet – Google thinkinsight Mobile users perform actions after a local information search 46% 59% CONTACT VISIT 16% 34% SOCIAL PURCHASE
  14. 14. Axes for the mobile market Mobile application Mobile version website Responsive design
  15. 15. Conclusion UX + SEO + DYNAMIC + MAINTENANCE + WEB HOSTING = GOOD WEBSITE MOBILE DEVICE MUST CHANNEL & GROWING
  16. 16. THANK YOU :-) Any questions ? To contact us : Antoine.bayle@eduniversal.com Jean-michel.leroy@eduniversal.com

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