2. About Eco
Ecology is…
the study of the relationships between plants,
animals, people, and their environment, and the
balances between these relationships
11. Eco Pay Funding
Marketer -> Consumer
Quantity
Cost
Revenue
Profit
Total Cost
Total Revenue
Eco Pay
BEP
12. 7 Keywords
of Eco Marketing
Eco-friendly…
Eco friendly products or services are less harmful to
the environment than other similar products or
services.
13. Strategic Thrust to Eco(전략적 추진)
• 3 E based management
• Competitive Advantage
as Green Ocean
• Profitable(e-BEP)
• Good Image
: Life is green( LG)
• The Right Way ahead
Economic
Employee
Ecological
25. Brand Symbol / Character
자연과 함께 순환하는
친환경 용기
화장품 동물실험반대의
철학을 담은 토끼
화학적인 것이 아닌
진정한 에코 성분
사람의 아름다움과
자연에 대한 사랑
비옥한 토양의
대자연(Mother Nature)
Eco Tree Eco Bunny