Edo's event 'Start-ups, the user-centred way' in collaboration with Google Developers Launchpad. Kate Gray gives some top tips for start-ups, and about being a great leader within your organisation - being cautious of mental models, and being aware of "founderitis".

1. Image goes here
Kate Gray
@grisgraygrau
–
Who do you want to be?

2. Okay, you have a lot to do...

3. Overnight success stories
are a myth

4. ‘Management is doing things right;
Leadership is doing the right things.’
Peter Drucker

5. Be great, not busy

6. Urgent ≠ Important

7. Leaders are Readers

8. Be wary of mental models

9. Don't sacrifice your
long-term goals for
short-term gratification

10. Listen, and listen good

11. ‘Designate one day this week to be your
slow day …
when you have a conversation,
take 5 seconds before responding.
Seriously. Every time.’
Pascal Finette

12. What great leadership feels like
● Calm: take time / think it through / see where it goes
● Curious: be the example of continuous learning
● Cautious: understand the risk of mental models and bias
● Committed: actively be in the work

13. Founderitis is
very, very bad

14. ‘Our two very strong cultural attributes
are innovation and customer obsession.
We want to start with a customer
problem and then invent to a solution.’
Jeff Bezos

15. Never defend the
status quo

16. ‘The best innovation comes from inclusive
work environments that foster diverse ideas,
nurture people with diverse talent and
backgrounds, and create strong relationships
with diverse communities.’
Mark Parker

17. Let your team be the
best they can be

18. ‘We’ve encountered high-performing
teams defined by positive energy, trust
and incredible agility.
These teams work OPEN.’
Mike Cannon-Brookes

19. Individuals & interactions
over processes & tools

20. ‘Leadership is communicating to people
their worth and potential so clearly that
they are inspired to see it in themselves’
David Marquet

21. Five Dysfunctions
of a Team
Results
Accountability
Commitment
Conflict
Trust

22. Future, Backwards

23. What great leadership signals
● Willingness to iterate when new data/information is available
● A love of innovation and seeking out inspiration from anywhere
● An understanding of the potential of every member of the team
● An appreciation of ways of working that focus on delivering value

24. ‘The only way to do great work
is to love what you do.’
Steve Jobs

25. Business model &
path to profitability = WIN
…your idea for a great and necessary
product is not enough to survive

26. Order and visualise
the work, constantly

27. To Do Doing Done

28. Every opportunity is a
potential distraction

29. No.
No.
No.
No.

30. Consider the
jobs to be done
Check out the Christensen Institute

31. ‘There is only one boss:
the customer.
And he can fire everybody in the
company from the Chairman on down,
simply by spending his money
somewhere else.’
Sam Walton

32. What great leadership prioritises
● A proper business rather than a great idea that people should want
● Transparency so conversations are productive and not subjective
● The business over the glamour and glitz of being an entrepreneur
● The customer - every single time - the customer

33. Consider reading

34. ‘The bad leader … the people despise;
the good leader … the people praise;
the great leader … the people say,
“We did it ourselves.”’
Peter Senge

35. ‘Seek out people who are willing to level
with you, and when you find them,
hold them close.’
Ed Catmull

36. ‘It always seems impossible, until it’s done.’
Nelson Mandela

37. Be bold.
Go do.

38. Image goes here
Kate Gray
@grisgraygrau
–
Thank you