2. KONCEPT is an Integrated Advertising, Marketing & PR/Communications that specializes in devising
creative and innovative communication marketing strategies for corporate clients, institutions,
individuals and the like. Our core competence is in providing integrated marketing approach to promote
our clients’ products and services.
What We Do
Create experiences that transform brands, grow businesses and make people’s lives better.
How We Work
Small teams working on big challenges in honest collaboration with our clients
ABOUT KONCEPT
www.koncept.co.tz
3. VISION
Delivering results-oriented brand marketing programs and public relations campaigns that enhance our clients’ awareness, improve
their sales and foster their growth.
MISSION
To Help Clients Achieve Their Most Ambitious Marketing Goals and Strategic Communications Objectives. * To Deliver The Highest
Levels Of Professionalism And Experience. * To Provide Strategic Counsel, Creative Solutions And Timely, Responsive Services.
VALUE
Relationships: We are committed to developing long-term relationships with our clients and building confidence and trust
such that our clients will come to us again and again for assistance in achieving their business needs.
Passion: We are extremely passionate about the industries and clients we serve and our clients' marketing and
communications needs.
Talent: We employ only highly talented individuals who deliver superior client service levels and industry-leading
marketing and communications capabilities.
ABOUT KONCEPT
www.koncept.co.tz
4. WE SHUN EASY ASSUMPTIONS
We will go where others can’t or won’t go to find out the truth about the people who matter to you. We don’t just rely only
on data, we speak to the people you want to reach, go where they go and immerse ourselves in their world. We will give
you an insight true and relevant enough to support successful, long running campaigns.
ONE VOICE IS MORE IMPORTANT THAN A THOUSAND VOICES
We won’t waste your time and money by trying to reach everyone. We will find, talk to and influence the voices important
to your business. We will do this by discovering who your audience listens to and respects and whose words have the
biggest impact.
WE BELIEVE IN “REAL RESULTS”
We differ from our competitors in that we measure not just the obvious outcomes such as press clips, page views or
event attendees, but also the intangibles such as how our work has directly helped change hearts and minds and most
importantly the behavior of those audiences that matter to you. We will demonstrate we have changed sentiment and
behavior towards your organization, product or service in ways that meet your business objectives.
THE KONCEPT WAY
www.koncept.co.tz
5. Whether you want to build MEDIA AWARENESS, establish REPUTATION among peers or provide image through
sponsorships, our PR offers a package that works from concept to coverage. As a full service PR agency, we have an
integrated approach, which means that we provide the complete marketing mix with Public Relations. Whether you
require a product launch campaign or a profile-raising event, online PR, Crisis PR, Sponsorship or CSR, we can set up
teams to handle all of them.
Having a COHESIVE PLAN is core to the success of a PR campaign. Even the most seemingly spontaneous tactics
form part of our strategy.
BRAND IMAGE is only partly created by what you say – more importantly, it is created by what customers actually
experience. The digital and social media is having a fundamental impact on the nature of the modern PR and it is key to
steering the wheel towards the multichannel PR rather than looking at only its traditional PR channels such as press
releases and articles.
THE KONCEPT WAY
www.koncept.co.tz
7. KONCEPT SERVICES
www.koncept.co.tz
Public Relations & Media Management
Koncept supports clients to achieve success in all stages of their brands’ life
cycle be it a personal brand or a corporate brand. We offer;
Brand positioning audit
Development and execution of a strategic media plan
Message development
Key stakeholder engagement and forum conceptualization
Tactical campaign management and execution
Event/product launches
8. KONCEPT SERVICES
www.koncept.co.tz
Media Management
KONCEPT has an excellent network of media partners in Tanzania. Our approach is to communicate to the client's
target audience through the media. This fundamental distinction, in our view, is the key to successful public relations.
We also have tapped into the potential presented by social media, blogs and online marketing tools. Services under this
include;
Press conferencing (organizing and management)
Editorial support(press kits, press releases, features, speeches)
Media buying and placement
Media monitoring and reporting
Media surveys
Media visits
Press release distribution, transcription and translation across Africa
Webcasts & podcast organization and support
Reporting and archiving
9. KONCEPT SERVICES
www.koncept.co.tz
Crisis & Reputation Management
KONCEPT supports all aspects of a dedicated crisis management element, working within
national frameworks as well as throughout Africa and globally when called upon to do so.
We offer;
Crisis communications processes and manual development
Crisis training for management and spokespeople
24 hour press office support, with on-site presence as required
Membership of crisis and issues management teams
Monitoring, reporting and evaluation
10. KONCEPT SERVICES
www.koncept.co.tz
Government Relations
KONCEPT has the capability to develop key insights into government policy and engage with the
government in an effective and efficient manner with insightful information and strategic mapping.
We offer;
Relationship building
Appointment set up and follow up
Lobbying at the district, regional/provincial, national and at the East African Community
Grassroots interventions
Key industry engagement
Negotiation and facilitation
11. KONCEPT SERVICES
www.koncept.co.tz
CSR Programming
KONCEPT offers specialized advisory services to its clients to ensure their Corporate Social
Responsibilities are met utilizing the resources available to the client.
We identify campaigns that clients may contribute towards worthy causes to help raise the client’s
social responsibility to the community.
The sharing of our work experience with NGO’s and government provides our clients with the
information about sustainable development programs they can participate in.
12. KONCEPT SERVICES
www.koncept.co.tz
Design, Branding & Marketing
KONCEPT offers design and branding services as well as ATL (Above the line marketing solutions.
We formulate campaigns that clients may attain value.
Our digital and traditional media networks will make sure that your marketing needs are met and
“REAL RESULTS” achieved
Our design team is well equipped for all your branding needs and as our slogan says…
We “Imagine – Inspire – Influence” in everything that we do.
13. KONCEPT SERVICES
www.koncept.co.tz
Event Management
KONCEPT has the ability to conceptualize, plan and execute high standard events with a
professional approach that produces high quality and successful events.
We handle all event management aspects including;
Event concept development
Venue selection
Guest list compilation and follow up
Guest of Honor invitation
Speech writing
Catering
Program development
Décor
Welcome desk and ushers
Invitation cards
Branding
Media recruitment and management
Identifying and recruiting the Master of Ceremony
Transport logistics support
15. KONCEPT CAPABILITIES
www.koncept.co.tz
KONCEPT assembles a dedicated team of the best people for the business.
While the resources of our entire agency are available to you,
we believe it is important to have a dedicated core team working on your
business each day that knows your organization,
your industry and your personal style.
As part of our “hands on” approach to public relations,
our senior management is truly involved in the strategic development
and tactical execution – of the work we do.
16. KONCEPT CAPABILITIES
www.koncept.co.tz
KONCEPT has a strong and wide media connections with all media houses that are Dar es Salaam-
based and regionally-based. We boast of our wealthy professional and social relationship with
media houses owners, top management, editors and journalists. We have a database of all these
medias that can be activated in seconds when need be during crisis situations.
KONCEPT has a relationship with African Press Organization (APO): APO is the leading press
release wire in Africa with a media database of over 50,000 media contacts, bloggers and social
networks and the main African related news online community. APO has a strategic partnership with
PR Newswire the leading press release distributor in the world that Koncept can tap into to suit our
client’s needs.
KONCEPT team is filled with highly motivated, well-educated vibrant individuals who are
entrepreneurial in spirit therefore strive to deliver results that are in line with the client’s overall
strategic objective.
