Presentation by Richard Edelman, CEO, Edelman Worldwide at the 2012 Edelman Academic Summit on June 21, 2012

1. When All Media Is Social
Navigating the Future of Communications
Richard Edelman, CEO, Edelman Worldwide

2. Click here to view video

3. • “Public Relations is the
number one driver of
revenue for Adobe, as
articles prompt searches,
which lead to visits to our
website. PR is the most
efficient and best way to
immediate awareness.”
Ann Lewes - CMO, Adobe

4. Government Business
François Hollande becomes the Jamie Dimon testifies before
24th President of France Congress about JPMorgan’s $2
billion+ loss on risky trades
Scott Thompson resigns as CEO of
Antonis Samaras, head of the New
Yahoo Inc. after exposure of botched
Democracy party, wins election in Greece
academic records on resume
Distrust in Institutions

5. Convene Communities and Grab the
License to Lead

8. Five Media Trends to Watch
Key disruptions reshaping how news is produced,
distributed, consumed and monetized.

9. New Social Giants Are Emerging

11. Sponsored Story in Newsfeed
Paid Media Now Amplifies Social

12. Search is Morphing with Social

13. A HuffPo
Listicle
Amplification Now Trumps Circulation

14. Visual Storytelling is in Renaissance

15. Slideshow on Microsoft’s New Tablet

16. Three Ways Forward for PR
Essential strategies for tomorrow's
communicators.

17. L
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Show and Tell

18. Infographic on Trust in Mobility

19. Be Rational and Emotional

20. Click here to view video

21. Dig the Data

23. 4 Communications “Musts”:
• Social Engagement
• Understanding data
• Emotional Intelligence
• Visual Storytelling

24. Photo by El
Struthio
"Our remedies oft in ourselves do lie, which we ascribe to
heaven; The fated sky gives us free scope, only doth
backward pull our slow designs when we ourselves are
dull…Impossible be strange attempts to those that weigh their
pains in sense, and do suppose what hath been cannot be."
William Shakespeare