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Millennials & Money: One Generation, Many Goals & Values

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In the 2016 Millennials & Money research, the Edelman Financial Services Sector and Edelman Intelligence teams explored the role of money and financial services in the lives of Millennials throughout the U.S. The research revealed their beliefs and attitudes towards money and uncovered how their goals and values differ based on ethnic and cultural backgrounds.

Read more: http://edl.mn/20R27Tj

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Millennials & Money: One Generation, Many Goals & Values

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  3. 64% 66% 57% 62% 60% 81%
  4. White Black Hispanic/Latino Asian More Success than Parents Children more successful than you
  5. 27% 61% 64% 69% 73% 74% 76% Someone else is looking after my finances I can give back (church, community) I can buy what I want Lets me do things in the spur of the moment I can do the things I want to week to week I know the value of my savings and assets Lets me help others in my family if they need it Helps protect me if I Iose my job I don’t have to worry about my next pay check Ensures you can provide for your family
  6. 76% 75% 23% 24% 46% 58% 45% 51% 53%
  7. I depend on others to pay my bills I have enough money should I lose my job… I overspend regularly I have debt that keeps me from saving I find it difficult to save for something major I am actively saving for the long-term I have successfully saved for something major I am financially independent I support my household financially I have enough money for my day-to-day needs
  8. 16% 22% 23% 24% 26% 29% 29% 31% 33% 36% 38% 45% 66% 68% Media / Sports personalities Magazines Blogs, YouTube channels or other online… Credit card companies Search engines Online financial advice app / robo-advisor Faith-based institutions Articles in business news magazines or… Articles in personal finance magazines or… Colleagues Employer Friends Banks In-person financial advisor Parents / Family
  9. 59 %
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