The document appears to contain statistics related to social media usage and mobile device penetration in the UAE region from 2012-2015: - Social media platform usage and second screen device usage among internet users remained high and increased over the period. Mobile phone and smartphone penetration also increased steadily. - Instagram saw strong growth as the top social media channel of 2015. Time spent online averaged 3-6 hours per day, with 3.5 hours on social media. - The average age of internet users was between 18-34 years old, with the 18-24 and 25-34 groups being the most active. Internet penetration among households continued growing over the period.

1. 71%
44%
57%
64%
72%
69%
67%
55%
27%
33%
22%
23%
UAE REGIONAL
SOCIAL MEDIA
SOCIAL MEDIA PLATFORM USAGE
AS % OF INTERNET USERS
91%
93%
2012
70%
43%
56%
65%
54%
64%
66%
80%
65%
77%
STATS
2014
SECOND SCREEN DEVICES
AS % OF INTERNET USERS
ACTIVITY ON PC/MOBILE/TABLET
PERCENTAGE OF INTERNET USERS
THAT UPLOADED A VIDEO
INSTAGRAM GROWTH
THE TOP SOCIAL MEDIA CHANNEL
OF 2015 IN THE REGION
TIME SPENT ONLINE
AVERAGE PER DAY IN 2015
MOBILE PHONE PENETRATION
MOBILE PHONE USERS VS
% OF POPULATION
ACCESS VIA MOBILE PHONE
SMARTPHONE USERS VS
% OF POPULATION
AVERAGE AGE OF INTERNET USERS
IN 2015, THE MOST ACTIVE
MIDDLE EAST AGE GROUPS VARY BETWEEN
- Social Media Platform Usage: (eMarketer - The Global Social Network Landscape 2014:
A Country-by-Country Guide to Social Network Usage)
- Second Screen Devices: (We Are Social - The Multi Screen Opportunity)
- Activity on PC/Mobile/Tablet: (GlobalWebIndex - Social Media Report)
- Mobile Phone Penetration: (Spoton PR - UAE is World Smartphone Leader) + (eMarketer - United
Arab Emirates Leads Middle East and Africa in Mobile Phone Penetration)
- Instagram Growth: (ictQATAR - Social Media in the Middle East: The Story of 2013) + Arab Social
Media report
- Access via Mobile Phone: (eMarketer - United Arab Emirates Leads Middle East and Africa in
Mobile Phone Penetration)
- Time Spent Online: (Global Web Index - Digital vs Traditional Media Consumption)
- Internet Penetration: (TwoFour54 - Online: Switch on to a Broadband Audience)
- Average Age of Internet Users: Go-Gulf - Social Media Usage in the Middle East - Statistics and trends)
REFERENCES
2012 2014
2013 2015 2013 2015
2012 2015
OF THE POPULATION
36% 32%
18-24 25-34
14%
34%
90%
72%
INTERNET PENETRATION
HOUSEHOLD INTERNET CONNECTIVITY CONTINUES TO GROW
3 HOURS
45 MINUTES
ON MOBILE
5 HOURS
6 MINUTES
ON PCS AND TABLETS
3 HOURS
35 MINUTES
ON SOCIAL MEDIA
2012 2015 2013 2015