2. Target Market
• US & UK: Males and females, 30-45 years old
• China: Males and females, 25-45 years old
• Average income earners ($100k USD)
• Driven by goals and passion
3. Guerrilla Marketing
Ads on elevator doors
- Business Buildings
Life size Snakes and Ladders
- Beer gardens
Magazine
- Full page color ad in US, UK, and China Robb Report
4. Social Media
Hunt Your Desire
• Competitors post simple desire
• Top 5 go to public vote
• Tiger Snake help in some way
Name a Bottle
• Tiger Snake post name and meaning
• Last one tagged or commented with name wins
• Tiger Snake customised label