Sift Media recently published an exclusive report on the changing digital landscape. This presentation highlights seven of the key imperatives for B2B marketers
4. 1. EXPAND
CONTENT TO
IMAGES AND
VIDEOS
Content marketing is a top priority for B2B marketers. 36% of
respondents suggest that copywriting is key, but image and video
production are considered greater priorities for improvement.
5. 2. AMPLIFY DIGITAL ROI
Digital strategy is the second most important priority
for digital marketers right now. Investment and
stakeholder buy-in is claimed by 57% to be a limiting
factor in developing a stronger digital footprint.
6. 3. FOCUS ON MOBILE NOW
100% of marketers say this is a top priority in the future. There is
awareness of the challenges and opportunities posed by mobile devices,
but the transition to implementation is happening very slowly.
39% are developing
strategies for mobile now
7. 4. STUDY COMPETITORS
Most B2B marketers consider their digital presence to be greater than
that of their competitors, despite carrying out no benchmarking activity.
67% admit this is something
they should be doing
8. 5. ENGAGE YOUR CUSTOMERS
Despite 64% considering it important to consult with
customers to improve their user experience, just 40%
are actually doing so.
60% think UX is one of the
most important areas for
improvement.
9. 6. EXPERIMENT, LEARN AND
APPLY
There is a notable difference between the
understanding of digital marketing and the translation
into actual results.
10. 7. CREATE A UNIFIED DIGITAL
BRAND
Despite having digital brand
guidelines, fewer than 18%
consider their brand to be
‘enhanced’ by their existing
online presence.
