Do you want people to listen? Here are the four keys to telling a compelling story. In five minutes, we will show you how to tell a story people will not just love, but share.

1. The 4 keys
to telling
A COMPELLING STORY

2. Most of us think we know our story,
BUTWE DON’T.

3. It isn’t about features and benefits.

4. It’s the emotion
that makes
whatyou do become real
in the eyes of
your audience.

5. Why
STORYTELLING?

6. Gettingattention
is harder
than ever.

7. Too many channels are competing for attention.
Paidadvertising
justdoesn’tworkanymore.

8. Storytelling
predates media.

9. Stories have communicated
complex ideas since the dawn of time.

10. Great stories
engage their audience,
and make people wantto
share them.

11. Your brand can
create this same evangelism
using storytelling.

12. Almost every story that has gone viral – ever – uses
the same narrative arc.

13. The hero’s journey

14. 4 elements:
Broken world
Hero
Mentor
Magical gift

15. Broken world
Setting of the story, home to the hero

16. Hero
Powerless outsider,
who could become more

17. Mentor
Meets the hero, and unlocks
the power within

18. Magical gift Given by the mentor, and
used by the hero
on the journey

19. The journey
Hero sets off, defeats the source of the
world’s problems using the gift.
Heals the world and brings it to harmony

20. You’re notthe hero!

21. Your audience is The hero.

22. You are the mentor,
andyour product
or service is the gift.

23. Your company exists to heal the world,
and your product makes that possible.
It unlocks great power in your audience.

24. Customers love brand stories like this – and
can’t stop talking about them!

25. How do we know this?

26. More than millennia of history:
science!

27. It creates trust,
excitement,
and investment.
Oxytocin is
a chemical released
by the brain.

28. It comes from personal victories,
like a sports win or a big sale.

29. It is also stimulated by stories
with enough audience involvement.

30. It’s why we cheer when the
Spartans win in 300.

31. We’re invested in the story,
care about its outcome, and
tell others about our experience.

32. Brand stories
using the hero’s journey
do the same.

33. Oxytocin establishes trust, and
verifies buying decisions.
It trumps telling
about features and benefits.

34. The emotion of
a great brand story
deFInesyour brand.

35. It influences
every part of your business.
HR, marketing, sales, customer service,
product development, and more.

36. When done right, it is timeless.
Customerstake ownership,
and spread it…

37. … becausetheywantto.

38. That level of resonance
delivers more than
brand equity.

39. It changes the world.

40. WODENWORKS.COM
What’syour story?
Learn how to better tell your story at wodenworks.com