Author: Christian Baumgartner (Naturefriends International)
Presentation for Topic 2: Multi-Stakeholder Approaches to Developing Ecotourism Destinations
2nd European Ecotourism Conference
23-25 October 2013, Romania
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
1. Diversity is more than Biodiversity
- Conclusions from EcoTourism Projects
in different continents
Christian Baumgartner
Naturefriends International
3. • Tourism is an important partner of nature
protection to secure biodiversity, but clear targets
and restrictions – voluntary-strategic and
normative as well are needed for ‚both sides‘.
• ‚Only‘ biodiversity creates hardly any USP and
marketing advantage for the destination. Several
different diversities are needed: Bio-, Culture-,
Experience-, etc.
• Solutions for problems, that are based on tourism
development, could not focus only on biodiversity,
but need complex strategies for Sustainable
Tourism.
17. Great Potential but difficult Cooperation
First regional, cross-sectoral approach ever
Interest of foreign tour-operators, development of
packages including nature, culture & coast
BUT:
Different stakeholders have very different
interests – cooperation and common
approaches are difficult
More training and capacity building needed
Longer structural support needed
28. Trends in nature
tourism
Creative Class
• Higher service
demand
• Luxury-oriented
• Technology-affine
• Self-employed
• Small
entrepreneurs
• High-skill worker
• Active
• Communicative
• Enjoyable
• Inspiring
Millennials
•
Born in the 80ies
•
Post-TV
generation
•
Technologyaffine and very
connected
•
Very health
conscious
•
Part of the trend
‘new middle
class’
•
•
•
•
Digital lifestyle
•
Golden
Generation
LOHAS
•
•
•
•
Hybrid lifestyle:
health and
enjoyment
Awareness of
sustainability
Technology-affine
Conscious of internal
values and optimistic
Green lifestyle
Spiritually oriented
Holistic needs and
perception of reality
Authenticity is very
important
•
•
•
•
•
Represent the
social majority in
the future: time
rich, money rich!
Experienced – but
not experienced
consumers
Sophisticated and
interested
No senior citizens
resorts
Communication
and service is
important
Guide to sustainable tourism
in Protected Areas, www.parksandbenefit.net
40. I should
have stayed in
the Carpathians!
Thank you very much
for your attention!
Christian Baumgartner
Naturefriends International
christian.baumgartner@nf-int.org
Notas do Editor
{"17":"In total: 68 Akha households\nAnnual household income: US$20 to over US$100 per year\nTotal Ecotourism Income: US$ 369 for Nammat Kao (October- December 2002)\nThe families have adequate manpower to service tourists.\nThe families have surplus agricultural products to sell to tourists.\nThe families are more aggressive in selling handicrafts or food.\nThey might have more business management experiences.\nThese families are more influential in the village, i.e. the headman and village committee‘s families mostly serve the tourists.\nPoorer families are not interesting in joining community-based activities for some reason.\n"}