Discover the power of B2B influencer marketing in 2023 with this ultimate guide. Learn the latest trends, strategies, and tactics for leveraging influencers to reach your target audience and generate leads. Get ahead of the competition with expert advice from top influencers and industry insiders.

1. TOP
EXAMPLES OF
B2B INFLUENCER
Marketing Campaigns
https://ecommercetrends.co

2. 1. MICROSOFT
COLLABORATION WITH
NATIONAL GEOGRAPHIC
In a campaign to encourage women
and encourage young girls in STEM
careers, Microsoft has partnered with
National Geographic photographers.
These photographers took pictures of
women scientists across the world and
shared them on National Geographic’s
Instagram.
https://ecommercetrends.co

3. 2.AMERICAN
EXPRESS
American Express opted for influencer
marketing on Instagram to promote its
platinum card using its branded
hashtag, #AmexAmbassadors. The
company has targeted high-income
groups and business-class people.
https://ecommercetrends.co

4. 3.EOS
Eos is a shaving cream manufacturing
company. It partners with TikTok
content creators, and influencers for
its sponsored posts, new product lines,
and other ad content.
The results are a 2,500% increase in
orders, and a 45,000% increase in
website traffic, 32.3 million views on
the branded hashtag.
https://ecommercetrends.co

5. 4.SAP
The tech giant SAP conducts a famous
event ‘Sapphire’ every year that attracts
more than 20,000 attendees every year.
The company has worked with around 11
influencers to create official creative
video content for the conference.
It reached out to over 80,000 people
who could not reach the summit. The
company shared the material via
Facebook.
https://ecommercetrends.co

6. 5.MOUNTAIN
ROSE HERBS
Mountain Rose Herbs builds a loyal
customer base by offering the most
aromatic Centria herbs, aromatics,
teas and other herbal products.
Customers, professional herbal
educator and true brand fans are
replaced by affiliates who pay 10%
commission on every sale. As a result,
they saw $330k+ in revenue, 900+
morphs and 95k+ clicks.
https://ecommercetrends.co

7. https://ecommercetrends.co
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