6. waste = bad design

7. 1=5
http://www.chrisjordan.com/

8. 30,000 miles
http://www.spiegel.de/international/

9. http://www.edwardburtynsky.com

10. http://www.edwardburtynsky.com

11. of impact

12. what
approach to design that considers
the materials, processes & practices
of a company

13. why
it helps identify layers of waste &
layers of value

14. how
ecodesign addresses all life cycle
impacts, adressing the biggest
impacts and designs these out

19. jargon
‘low carbon’, ‘carbon neutral’,
‘recyclable’, ‘natural’,‘organic’,
‘environment friendly’, ‘green’,
‘blah blah blah’

24. $433 m avoided waste cost since 1995
pioneered LCA in industry
} first to use Product Declarations
diverted over 100,000 tons from landfill
uses biomimicry
considers social impact of products
8 of 9 plants uses 100% renewable energy

25. isn’t
just about building more efficiently (e.g. by reducing
waste)

26. is
finding new and better ways to achieve the same or
even higher functionality—with less resource-
intensive materials, new technologies and new
approaches to design