1. Case Study Demuths Restaurant and Vegetarian Cookery School

3. Connect with influencers

4. Increase bookingsAnd spread the love of beautiful, vegetable-based foods and cookery!

8. Maintenance

9. Awareness

13. Blog contests

15. Facebook: 130% growth for the Restaurant; 100% for the VegCS

16. Bookings: ~43 tweets from restaurant goers and cookery school students expressing intentions to book or feedback about a recent visit (approx. value £3,500)

18. Interaction with influential food personalities

19. Interaction with other chefs