Marketing Communications is a predominant part of what is known as the marketing mix. The marketing mix basically defines the 4Ps of Marketing and Promotion. It is the message which an Organization conveys to the market. One needs to be very particular about the different messages that are being conveyed through various mediums for the purpose of Marketing.

1. WHAT IS MARKETING
COMMUNICATIONS?
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2. Marketing Communications is a predominant part of what is known as
the marketing mix. The marketing mix basically defines the 4Ps of
Marketing and Promotion. It is the message which an Organization
conveys to the market. One needs to be very particular about the
different messages that are being conveyed through various mediums
for the purpose of Marketing.
Conventionally, printed marketing was the basic method of conveying
the messages to the consumers. However, in recent times, emails,
blogs, television and company websites have become an up-to-the-
minute way of conveying the organization’s message to the consumers.
It becomes important that the message you give in one medium should
relate with the message provided through the other medium. For
example, one should use the same logo on your website as the one you
are using in your email messages.
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3. Looking at the above reasons, people scheming out the marketing
communication process thus become very important for the company.
These executives play an important role of formulating out an integrated
marketing communication process by conveying the messages of their
organization through different mediums to the consumers.
Let us now understand the marketing communication process.
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4. The Marketing Communication Process
A marketing communication process identifies where the investments
have been done and what is it that is adding on to the investment, thus
letting you to the opportunity to alter the advertising campaign, for
generating out maximum benefits.
The first stage includes the strategic development in which creation of a
marketing communication program takes place. At this stage, an
organization decides what all will define their advertising group. In the
Second stage, the responses of the consumers are captured, recorded
and maintained as advertising statistics. Further, the executives
examine and evaluate the data to generate important reports as an aid
to the distribution of the integrated marketing and communications
budget.
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5. The integrated marketing communications is considered as a data-
driven approach identifying the consumer insights and developing a
strategy using the appropriate combination of offline and online
channels. This helps effectively in building a stronger brand-consumer
relationship. Selecting the most suitable communication elements is
essential for the success of any business and should be effective across
all platforms. After successful accomplishment of the integrated
marketing process, the company can collect rich dividends from it.
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info@easymnotes.in
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