1. Using Feeds to Protect Your
Brand and Recruit New Affiliates
Jason Brockman
Director
Easy Content Units
2. About Me
• Affiliate for over 8 years
• Run Easy Content Units
• Deals with member enquiries
• Handles data feed issues
3. Brand Importance
• Brand is more important online
• There are more ways to lose your Brand
Equity online
• Data feeds help to minimise some aspects
of brand equity leakage
• How?
4. What are the Threats
• Inconsistent Brand Message
• Inconsistent Brand Image
• Inconsistent Pricing
Leading to…
5. Loss of…
• Consumer Trust
• Consumer Safety
• Consumer Satisfaction
• Brand Equity
• And of course Revenues
6. Data feeds the Answer?
Well for some of these yes…
Data feeds can ‘power’ your affiliates sites in
lots of different ways:
• Product Information
• Merchant Information
• Voucher Code/Promotions
7. Representation of your Brand
• Logo correct
• Pricing accurate
• Availability accurate
• Links to correct page
• Valid voucher code/promotion
8. How Content Units Help
• Ensure up to date pricing and availability on
more affiliate sites
• Extend the usage and so improve ROI of your
data feed
• Ensure your brand is presented professionally
• Extend the reach of your affiliate programme
• Grow the sales volumes from this growing
channel
9. Affiliate Recruitment
Make your products accessible to more
affiliates:
Pure Content Sites
http://bit.ly/purecontent
Price Comparators
http://bit.ly/pricecomparator
Voucher code sites
http://bit.ly/discountsite
10. Using 3 Party Tools
rd
• Provide access to their publishers
• Provide you/publisher with additional tools
• Enable you/publisher access to better
performing creative/content
11. Making your feed go further
Tools like Easy Content Units enable you to:
• Provide content units for your best sellers etc
• Provide Video Content Units
• Increase exposure on the platforms
• Enable your affiliates to create entire sites with
YOUR products
• Compete with Bigger Brands
All increasing your ROI on your feed