This document discusses the challenges of current media workflows and the benefits of using cloud platforms to power integrated media workflows. It outlines how traditional media systems are inefficient, redundant, and unmanageable. The cloud provides an architecture with scalable storage, elastic computing, enhanced security, and easy API integration to support evolving media workflows across production, marketing, distribution, and monetization. This allows creative and business drivers like higher resolutions and more content to be addressed in a flexible way.

1. Media workflows powered by cloud platform.
Ben Masek, CTO

2. There are no rules of architecture for a castle in
the clouds.
~ Gilbert Chesterton

3. MEDIA WORKFLOW HEAVEN.
VFX Artist
Maya
Producer
Dailies
DP
Wireless
Camera
Editors
NLE
Customer
Archive
Color
Baselight
Home
Entertainment
Distribution
Marketing
B2B Portal
Dailies
1-sheets
Trailers
Screeners
SSO
Rights
Product Id
Analytics
Metadata
Customer
Screeners
Raw
Mezzanine
QC
Review

4. Heterogeneous
media across
enterprise
MEDIA WORKFLOW CHALLENGES.
Growing
complexity of
media flows
More media,
across more
workflows
Technical
shortcomings

5. PRE-VIZ
DAILIES
ONE SHEETS
SCREENERS
TRAILERS
TV SPOTS
HETEROGENEOUS
MEDIA ACROSS ENTERPRISE.
4K MEZZANINES
DCPs
WEB PREVIEW
J2K, XAVC, H265…
Different Media
Different Formats

6. WEB DAILIES SYSTEMS
MARKETING SITES
SCREENER APPS
PRODUCTION BACKBONES
DISTRIBUTION & DELIVERY SYSTEMS
TV SPOT DISTRIBUTION
RIGHTS MANAGEMENT
B2B PORTALS
CRM, ANALYTICS
GROWING COMPLEXITY OF MEDIA FLOWS.
Production
Marketing
Distribution
Monetization

7. MORE MEDIA, MORE WORKFLOWS.
CREATIVE DRIVERS BUSINESS DRIVERS
Better Image Quality
High Dynamic Range
High Resolution
More Raw Footage
Higher Shooting Ratios
High Frame Rate
3D/ 4K/ 8K
More Content
Greater Diversity
More Collateral Marketing
Greater Distribution Needs
Multi-screen Expectation
Physical, Satellite, Internet

8. GROWING DEMAND.
MEDIA +
ENTERTAINMEN
T
Creative/Production
Distribution
Monetization
Marketing
EXPANDING
VERTICALS
Government
Medical
Manufacturing
Education

9. CURRENT MEDIA SYSTEMS.
INEFFICIENT • REDUNDANT • UNMANAGEABLE
DISTRIBUTION
B2B PORTAL
MARKETING
PRODUCTION
CREATIVE
RIGHTS MANAGEMENT
RIGHTS
MANAGEMENT
PRODUCT ID
METADATA
IDM/ SSO
ANALYTICS

10. TECHNICAL SHORTCOMINGS.
Single Purpose Built
Meet initial requirements
Tightly integrated stack
Multiple repositories
Integrated File Share
Good per for smaller files
API access
Not equipped for media professionals
Difficulties w/ larger files (eg DCPs)
Marketing Distribution B2B Portal
DISTRIBUTE
PACKAGES
CREATE
TRAILERS
MONETIZE
VOD
Early
Days
Slightly
Evolved
CAPTURE MANAGE MARKET MANIPULATE,
DISTRIBUTE,
MONETIZE

11. EVOLVED INTEGRATED MEDIA WORKFLOWS.
CAPTURE MANAGE MANIPULATE MARKET DISTRIBUTE MONETIZE
MEDIA ASSETS
IDM RIGHTS METADATAMEDIA SERVICES
MEDIA SYSTEMS BUSINESS/ IT SYSTEMS
ANALYTICS

12. INTEGRATED ARCHITECTURE.
SCALABLE
STORAGE &
ELASTIC
COMPUTING
APPS
CLOUD IaaS
MEDIA
PLATFORM &
APIs
Admin DAM Security Processing Transport Stream
SONY MCS CI APPS
Ci Review Capture MEDIA APPS
Other
CLOUD OR
ON-PREM
HOSTED
IT/ BUSINESS
PLATFORMS
IdM MetadataRights Analytics
Data Center 2
Data Center n
Data Center 1
APPS
IT/BUSINESS APPS
B2B
Portal
Managed
Delivery
Marketing
E-Commerce
Stock
Footage
MEDIA SYSTEMS BUSINESS/ IT SYSTEMS

13. ADVANCED MEDIA PLATFORM ARCHITECTURE.
Ci 3rd Party
Auth DAM TransfersEvents
Content
Processing
Analytics
Transfers
No-SQL RDS
S3
Cloud
Front
Elasti
Cache
EC2 VPC
UIs
APIs
Workers
Data Stores
Infrastructure
Logging
Route 53Glacier
Content
Processing
Archive
• Queuing
• Inspecting
• Protecting
• Transcoding

14. STUDIO ARCHIVE WORKFLOW.
• Multi PB range of media
• 100K’s of files 1 MB – 500 GB
• High throughput
• HA
• Restore ~ 4%
Transfer Process
Ingest
Register
Retrieve Report
IDM Metadata Rights BI/ Analytics

15. BROADCAST WORKFLOW.
• Automated Ingest from satellite
• Store content centrally
• Integrate with scheduling system
• Deliver to each station for broadcast
Content
Sourcing
Ingest
Process
Store QC Prep
Deliver to
Station
Product Id Metadata Analytics ScheduleRights

16. FUTURE MEDIA PRODUCTION WORKFLOW.
• Camera direct to cloud
• Content gravity
• High performance in cloud
processing
Wireless
Camera
Capture
Ingest
Edit/
Render in
Cloud
Retrieve Report
IDM Product Id/ Metadata Rights AnalyticsEDL

17. THE CLOUD MEDIA PLATFORM FUTURE.
CAPEX
SAVINGS
HA, ELASTIC
& PERFORMANT
ENHANCED
SECURITY
EASY API
INTEGRATION
GLOBAL
REACH
OPTIMIZED
PROCESSING
SCALABLE
STORAGE

18. There are no rules of architecture for a media
enterprise castle in the clouds!
sonymcs.com