1. THE CAMPAIGN
Did you get them in the right order?

2. NOVEMBER 2012
 A motion logo of the
Mockingjay pin is attached to the
final “Twilight” movie.
 Why Twilight?

3. JANUARY
 Jennifer Lawrence starts
appearing on magazine covers
like Vanity Fair and
Entertainment Weekly
 Why not as her character
„Katniss‟?

4. FEBRUARY
 Mobile game “The Hunger
Games Adventures” launches, as
do the “Victory Tour” posters,
with Lawrence and Josh
Hutcherson in character, kicking
off a separate Capitol-themed
campaign.

5. MARCH
 Capitol Portraits debut on
Capitol Couture's faux luxury
mag website, its social media
platforms and through online
partners as exclusives, giving
fans a first look at the 11 major
characters in the film.

6. APRIL
 Microsoft launches the
Hunger Games Explorer site
that curates fan-generated
content from all social media
platforms; the “Catching Fire”
teaser trailer debuts on the MTV
Movie Awards.

7. MAY
 The campaign heads to the
Cannes Film Festival; a teaser
poster of Katniss standing on a
mountaintop is launched along
with the first spring-themed
issue of Capitol Couture.

8. JULY
 The first official “Catching
Fire” trailer debuts at San Diego
Comic-Con, where the cast
attends for the first time; posters
of characters competing in the
film's Quarter Quell games are
introduced in their uniforms.

9. AUGUST
 Capitol Couture launches mock
ads for perfume and sunglasses
that become billboards in Los
Angeles and New York; CoverGirl
launches an ad campaign designed
around the film's districts;
Lawrence appears on cover of
Vogue.

10. SEPTEMBER
 A 12-page insert in Vanity Fair
features photos taken by Tim Palen
of the “Catching Fire” cast;
Coldplay and Sia release the first
singles off the sequel's soundtrack
on iTunes; 12-week #TickTock
campaign launches to pre-sell
tickets; the film's final poster is
released, letting Katniss' hair down

11. OCTOBER
 Final outdoor posters launch;
tickets go on sale; the cast covers
Entertainment Weekly;
CoverGirl products hit shelves;
the final trailer, featuring the
games for the first time debuts
during the World Series.

12. NOVEMBER
 Subway and Amazon Kindle launch
marketing campaigns; Vosges Haut-Chocolat
releases a pic-themed line; the cast covers
InStyle, People and US Weekly, and participate
in a “global social day,” interacting with fans
across Google+, Facebook, Twitter and
Yahoo!; and hit the U.S. Victory Tour and
global press tour with premieres in six cities
(London, Berlin, Madrid, Rome, Paris, Los
Angeles); album soundtrack launches Nov. 19;
film launches Nov. 22.