What is AI Anyway, Surely its not happening right now?

1. WHAT IS AI ANYWAY?
Erica van lieven
Direction First
Surely its not happening here right now?

2. 13% don’t know what AI is and are
surprised by the definition…
The theory and development of computer systems able to
perform tasks normally requiring human intelligence, such as
visual perception, speech recognition, decision-­making, and
translation between languages.
WHAT IS AI ANYWAY?
WHAT IS AI?

3. 85% of people are
comfortable buying products
and services online….
WHAT IS AI ANYWAY?
Only……30% are comfortable
using a self driving car
….The one thing most people
would like AI to do….
Is do the chores ( vacuuming
and laundry ) at home ….

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5. WHAT IS AI ANYWAY?

6. AMAZON, AFR NOV 3 2016
We are going to destroy
the retail environment in
Australia
“
WHAT IS AI ANYWAY?

7. WASHING
MACHINES
that order parts
before they break
down…
FRIDGES
that order
food
PREDICATABLE
EVENTS
Netflix
Spotify
Your morning
commute
WHAT IS AI ANYWAY?

8. WE FEEL LIKE WE ARE IN control of everything…
WHAT IS AI ANYWAY?

9. UNPREDICTABLE EVENTS!
WHAT IS AI ANYWAY?

10. WHAT IS AI ANYWAY?

11. WHAT IS AI ANYWAY?

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15. WHAT IS AI ANYWAY?

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19. WHAT IS AI ANYWAY?

20. START FROM INSIGHTS
ADD YOUR OBSERVATIONS & IDEAS
WHAT IS AI ANYWAY?

21. Meet Galvin – Our very own Chatbot
LUIS
AI
WHAT IS AI ANYWAY?

22. Meet Galvin – Our very own Chatbot
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a
specific project you’re
able to find out what
your consumers and
colleagues think about
that topic.
Case3
LET’S MEET THE
CONSUMER
We can give the
employees the feeling
that they’re talking with
their consumer while
they’re actually
interacting with user
personas based on
predetermined consumer
segments.
Case1
SHOW ME THE
LATEST NEW
TILES
You can ask to see the
latest new tiles in a
menu or simply
subscribe to get a daily
or weekly update. This is
the start of a short and
interactive journey
through the consumers
mind.
Case2
WHAT IS AI ANYWAY?

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25. Direction First
10 Elizabeth Street
Paddington, NSW, 2021, Australia
erica.vanlieven@directionfirst.com
@DirectionFirst
http://www.linkedin.com/company/direction-­first
00 61 417 403138
Erica van Lieven
Managing Director