Conquering conferences: Submission and speaking tips for industry events

1. Conquering Conferences: Submission
and Speaking Tips for Industry Events
Tuesday, February 11, 2014

2. Spring (and fall) ‘14 Events Coming Up!
Sydney – Thursday March 13
Boston – Wednesday, March 26
Los Angeles – Thursday, April 10
Denver – Wednesday, April 23
Seattle – Wednesday, April 30
New York – Thursday, May 8
London – Thursday, May 15
Chicago - TBD
Interested in sponsoring?!
Contact me! kristin@decipherinc.com
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3. Today’s Speakers….
Erica van Lieven
AMSRS National Conference
Co-Chair 2013
MD@ Direction First
Kristin Luck
President & CMO,
Decipher
Founder, WIRe
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4. The Trend…
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5. Where will you be speaking in 2014?
AMSRS – Annual National Conference // 4-5th Sep
QPMR Event in 2014
AMSRS Breakfast Seminar
Client Meeting
AMA – Annual MR & Strategy Summit // Sep
ESOMAR – Annual Congress // Sep
CASRO – Annual Conference // Oct
MRA/Quirks/CEB – Corporate Researchers Conference // Oct
QRCA – Annual Qualitative Research Conference // Oct
IIR – Annual TMRE Conference // Oct
Res & Results – Research & Results 2013 (1) // Oct
ESOMAR – Qualitative MR Conference // Nov
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6. Enjoying presenting at conferences
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7. The Parts of Your Submission
o
o
o
o
Title
Bio
Abstract (market it!)
Paper outline/synopsis
–
–
–
–
Purpose and contribution to the field
Background/methodology
Relevance
Findings
o Audience takeaways
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8. Where to Submit?
AAPOR
AMSRS
CASRO
AMA
MRA
CASRO
MRIA
MRS
ESOMAR
– Academic
– Call for papers now, or just get involved
– Modes and methodologies
– Marketing
– Education
– Education, US? Yes!
– Education, Canada? Yes!
– UK? Yes!
– Researchers, Europe? Yes!
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9. The Topic
o
o
o
o
o
o
o
o
o
Something you are really inquisitive about
Something you would like to solve once and for all
Something you are doing now and would like to challenge
Something you think could be done better
What do you LOVE!
A tweet that made you furious
A LinkedIn discussion you can prove
A Facebook comment you can refute
Your research passion project!
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10. Submitting the Synopsis
-
Keep it simple
Have something new or different to say
Link it with the conference theme
Out line the problem and how you are going to solve it
Think about the reviewers…they don’t want to read 50 pages
Give it a fun title
Make it interesting, engage your reviewer
Ultimately you need to convince the committee that you have
something new to say, and that you will say it well!
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11. Your Photo (the bad)…
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12. Your Photo (the good)…
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13. Your Submission
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14. Your synopsis:
-
•
Needs to be brief
Specific
Actionable
• • Specific
Needs to be interesting
••
Take-awaysyou
Actionable
Needs to convince the committee that you have something to say
•
Take-aways
Needs to convince the committee the presentation will be great!
This years AMSRS committee have simplified the form, see link here:
http://www.amsrs.com.au/documents/item/1285
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15. Your Summary
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16. 16
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17. Your Presentation
o Always prepare your own
presentation
o You need to build the story and
transitions in your head or it will
not flow
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18. 18

19. YOU HAVE:
9 seconds to make a first
impression
25 seconds to consolidate this
2 minutes before people switch off
and think about something else
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20. In other words...
“It doesn’t matter how intelligent,
creative, or hard working
you are if no-one is listening.”
Michelle Bowden
http://michellebowden.com.au/
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24. Speaking Tips
DO NOT
o Speak to the audience
o Teach the audience
DO
o Lecture at the audience
o Relax with the audience
o Interact with the audience
o Tell a story (an interesting one!)
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25. Don’t be this guy
http://julianware.com/main/wp-content/uploads/2011/10/used-car-salesman.jpg
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26. The Rejection
“Your proposal was
excellent but due to the
high volume of
submissions, we regret
to inform you…”
Translation:
o
o
o
o
Please submit to 3 other conferences
Turn it into a webinar
Turn it into 2 white papers
Turn it into 4 blog posts
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27. Special thanks again to…
Annie Pettit, @LoveStats
Melanie Courtright, @MelCourtright
Erica vanlieven @directionfirst.com
If you can, get some help:
Michelle Bowden “How to Present”
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