This document outlines 9 ways to generate leads using mobile marketing: 1. Create mobile-friendly emails to reach the majority of your audience, as 53% view emails on mobile. 2. Run native Facebook ads, which will likely be viewed on mobile as 486,183 users access Facebook per minute on mobile. 3. Develop local mobile search campaigns as 79% use mobile for local searches. 4. Create mobile surveys to engage audiences on B2B settings.

1. 9 Ways to Generate
Leads with Mobile
Marketing

2. 2
1. Create mobile friendly e-mail
• 53% of people view e-mail from a
mobile device
• Number of emails opened from a
mobile device increased 500% in
four years
• Optimize your campaign for
mobile to reach a majority of your
audience

3. 3
2. Run a native ad on Facebook
• Create a promotional ad embedded into
a Facebook feed
• Ads will most likely be viewed through
Facebook mobile
“On average there
are 486,183 users a
minute accessing
Facebook from
their mobile.”
- Jeff Bullas, blogger for
jeffbullas.com

4. 4
3. Develop a local mobile paid search campaign
Traveling
consumers on
mobile devices
are more likely
to search for
local
businesses
“79% of mobile phone owners and 81% of
tablet owners used their devices for local
searches.”
- Greg Sterling, Contributing Editor at Search Engine Land

5. 5
4. Create a mobile survey
• Create an interactive poll to engage
your audience
• Effective way to take advantage of
mobile in a B2B setting

6. 6
5. Launch a rich media mobile display campaign
• Rich media will grab prospects attention
through various unique channels
– Games
– Quizzes
– Puzzles
– Etc.
Interactive content
will engage
prospects and
keep them
interested in your
brand

7. 7
6. Target prospects with geo-locational mobile ads
Mobile
campaigns
can target
people in
specific
locations

8. 8
7. Capture leads at events and trade shows with SMS
• An SMS service provider offers
campaign expertise
• Majority of business prospects can read
SMS texts from their mobile devices
– Let people know about your special offers or
upcoming events
– Direct show floor traffic

9. 9
8. Develop a mobile app to increase customer loyalty
• Brainstorm mobile app ideas to create a
customer loyalty program
• Simplify an ordering process for
customers through an app if possible
 Three primary
areas that every
B2B mobile app
requires:
 1. Development
 2. Deployment
 3. Maintenance
and updating

10. 10
9. Use LinkedIn mobile features to target B2B customers
• Majority of LinkedIn page views occur
through mobile devices
• Sponsored InMail allows marketers to
reach an appropriate business audience
– InMail is available via mobile

11. 11
Sources
1. Bullas, Jeff. “21 Awesome Facebook Facts and Statistics You Need to Check Out’.”
JeffBullasy. Jeffbullas Blog, 17 April 2015. Web. 18 Sept. 2015.
<http://www.jeffbullas.com/2015/04/17/21-awesome-facebook-facts-and-statistics-you-need-to-
check-out/>.
2. Cannon, Lisa. “9 Ways to Generate Leads with Mobile Marketing’.” Business 2
Community. Business 2 Community, 30 April 2015. Web. 17 Sept. 2015.
<http://www.business2community.com/brandviews/act-on/9-ways-generate-leads-mobile-
marketing-01217003>.
3. Finn, Gavin. “Creating Mobile Apps for B2B Sales & Marketing.” Chief Marketer. Chief
Marketer, 22 February 2014. Web. 18 Sept. 2015. <http://www.chiefmarketer.com/creating-
mobile-apps-b2b-sales-marketing/>.
4. Jordan, Justine. “53% of Emails Opened on Mobile.” Openforum Litmus. Litmus, 15
January 2015. Web. 18 Sept. 2015. <https://litmus.com/blog/53-of-emails-opened-on-mobile-
outlook-opens-decrease-33>
5. Sterling, Greg. “78 Percent Of Local-Mobile Searches Result in Offline Purchases.”
Search Engine Land. Search Engine Land, 9 April 2014. Web. 17 Sept. 2015.
<http://searchengineland.com/study-78-percent-local-mobile-searches-result-offline-purchases-
188660/>.
• All images: http://www.freedigitalphotos.net