"What's On Your Mind?" - How to use social media to enhance your business.

1. ONLINE & Offline “What’s on your mind?”

2. SOCIAL MEDIA MADE… FREE! Be sure to visit ERA Wilder Realty’s BLOG to get our FREESocial Media Resource Kit. This Kit is your HOW TO GUIDE!

3. Facebook Your ONLINE White & Yellow Pages Fill out your profile COMPLETELY! Make Friends (Wish them Happy Birthday! You’ll be surprised how these two simple words will make a person feel. THEY WILL REMEMBER YOU!) Listen first. Then, Share. Utilize Facebook Events and Applications such as MarketPlace and MyListings, etc. Response time is IMPERATIVE. Be sure to visit ERA Wilder Realty’s BLOG to get our FREESocial Media Resource Kit. This Kit is your HOW TO GUIDE!

4. Facebook: “Community” ONLINE: Connect with your Neighbors and Businesses - Use “Search” - Utilize Applications (“Neighborhoods”) Create a PAGE for your Neighborhood (Get Neighborhood Association Approval First) - List Community Information - List Events (Festivals, Garage Sales, Meetings, Open Houses - Share your information - Post Lost Pet Alerts - Neighborhood Watch info - Post Videos and Photos of Community Gatherings - Post Coupons for Nearby Stores - Ask questions (Listen! Engage!) - Invite People to Join (“Suggest to Friends”) Become a FAN (“Like”) other Pages for Businesses in area OFFLINE: Once you read about a community event ONLINE, get OFFLINE (turn off computer) and MAKE FACE-TO-FACE CONTACT!

5. twitter 140 Character Status Updates (“What’s on your mind?”) Connect with Friends, Clients, Businesses, Resources, etc. Listen to conversations and gauge needs of others. Share interesting information (Coupons, Open Houses, Links to Articles of Interest, Pictures, Videos, etc) If your Neighborhood isn’t on Twitter, talk with your Association and offer to do it. Response time is imperative otherwise you won’t be taken seriously. Use TWITTER SEARCH and HASHTAGS to find out what others are saying about specific topics. (#realestate #ERA #FSBO) Be sure to visit ERA Wilder Realty’s BLOG to get our FREESocial Media Resource Kit. This Kit is your HOW TO GUIDE!

6. Linkedin Create your account and fill it out completely. Search for connections either by entering names or uploading your Contact Lists. Connect to your Company Group or Page. Connect with Groups of Interest and interact. Create a GROUP for your Community if not already in place. Make sure to check with your Association first for approval. Volunteer to do this. Response time is imperative! Be sure to visit ERA Wilder Realty’s BLOG to get our FREESocial Media Resource Kit. This Kit is your HOW TO GUIDE!

7. youtube These days, most phones and cameras have the ability to capture VIDEO. Use what you have to CREATE: - Client Testimonials - Video Blog Posts - Agent Bio - Community Tours - Virtual Home Tours - Community Events (Festivals, Meetings, etc) - Fun Video of YOU with Clients (Showing Home, Writing Offer, Delivering Closing Gift, etc) Upload your videos to YouTube. Make sure to TAG and give each a DESCRIPTION. Share your videos on Facebook, Twitter, Blogs, etc. Be sure to visit ERA Wilder Realty’s BLOG to get our FREESocial Media Resource Kit. This Kit is your HOW TO GUIDE!

8. How To: Follow ERA Wilder Realty online Website: http://www.erawilderrealty.com Real Estate Careers: http://realestatecareersofsc.com/ Blog:http://www.erawilderrealty.com/blog Facebook:http://www.facebook.com/ERAWilderRealty1 Twitter: http://twitter.com/ERAWilderRealty YouTube:http://www.youtube.com/erawilderrealty1 LinkedIn:http://www.linkedin.com/companies/961731 Be sure to visit ERA Wilder Realty’s BLOG to get our FREESocial Media Resource Kit. Also, FOLLOW US on Facebook, Twitter and YouTube!

10. ONLINE & Offline “What’s on your mind?” Elza Hayen ERAWilderRealty.com