What is Lego Serious Play? How we used it to work and develop Business Models?

1. Understanding each other’s points of view on a deeper level
LEGO® SERIOUS PLAY®

2. Engaging hands-on environment, where the activity is perceived as meaningful, and one has the tools to express the emerging knowledge.

3. Think with your hands and listen with your eyes.

5. Collaboration, is strengthened through listening and experiencing a positive, constructive dialogue.

6. more concrete ideas and results. Ensures faster and better communication and understanding because it uses 3D visualization, metaphors and stories.

7. A method for co- creation, proto-typing and unlocking the full potential of any organisation.
engage in creative way with and develop innovative solutions to complex issues

8. Develop skills to communicate more effectively, to engage their imaginations, and to approach their work with increased confidence, commitment and insight.

9. Using LEGO® SERIOUS PLAY®
Additions
Connections
Additions

10. Participants are more likely to feel ownership of the analysis and decisions made.

11. Case: Business Model Canvas.
Use LEGO bricks to build a three dimensional representation of your business model. We used this methodology to help start-ups gain a strong and common understanding of how each of the elements of their business model fit together.
The participants could actually see what their colleagues meant as they described the elements of the business model canvas.
Lessons Learned:
The actual words you use to describe a concept, idea or solution can be important
Our language can be interpreted in subtly different ways
The BMC requires you to capture big ideas with a few words
Gaining alignment on understanding is harder than it seems
Lego Serious Play is a tool that can gain alignment, build a shared insight and focus the team on what needs to be done

13. Case: journalistic interviews (not our case)
LEGOviews (LWs) are journalistic interviews based on the LSP method: they do not much differ from traditional interviews in the aim, though they deeply differ in the cognitive mechanisms and in the process. Most of the best interviews we can think of deeply delve topics in an argumentative way and the interview, in most cases; it’s a dialectic and intellectual fight between the two parts.

14. Case: Building Vision (not our case)
160 Estonian visionary thinkers and opinion leaders used LEGO bricks to build country vision.
1. A group of individuals from a think tank described 4 potential regional future scenarios.
2.To get inspiration for creative vision-building the participants listened to a number of lectures.
3.During the second half of the day the participants received LEGO SERIOUS PLAY exploration bags to come up with their vision. They were sitting in tables of 10, each lead by qualified instructor.
4.3 minutes to build their individual models: “How do I see Estonia in 2018″
5.Each one described their models to the other members of their group.
6.The groups spent an hour to come up with shared vision and identifying primary success factors.
7.Finally a number of groups presented their understanding to the other participants.

15. Case: communication (not our case)
Using LEGO SERIOUS PLAY in a multi-cultural, multi-lateral stakeholder engagement context
Picturing the future of Indonesian Energy Efficiency
Workshop steps:
1.To help build up communication and trust in working together, the initial phase of the program introduced participants to the various building blocks of the methodology (construction, metaphor, story-telling, imagination).
2.Description of their ongoing activities
3.Stakeholder mapping: explore the interaction
4.Gaps and Synergies
5.Brainstorming and Commitment to Next Steps (short- or mid-term)
6.Reporting out
7.Wrap-up and close

16. More information:
Info(a)collective-transformation.com
French
http://www.business-model.be/lego-serious-play/
LORENZO DEL MARMOL ( Twitter @DM_Lorenzo ) Collective Transformation: www.collective-transformation.com Business Model Academy : www.business-model.be Lean Six Sigma : www.leansixsigmabelgium.com Creative Corporate Culture: www.CreativeCorporateCulture.com