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Market research

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jc.pichardo
jc.pichardo
EducaçãoNegóciosEconomia e finanças
1 de 18
Market research
Gathering, recording and analysis
Who?
Where?
How much?
When?
Methods
Survey
Focus Groups
Experts
Market test
Identify problem, what do I need to know?
Select a method
Design the sampling
Collect the data
Analyse the data
Present the results

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