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       International	
  Conference	
  
       Literacy	
  and	
  Society,	
  Culture,	
  Media,	
  &	
  Education	
  
       Ghent	
  University,	
  EMPATIC	
  &	
  EMSOC	
  
       9-­‐11	
  February	
  2012	
  




                                                                                         	
  
               This	
  project	
  has	
  been	
  funded	
  with	
  support	
  from	
  the	
  European	
  Commission	
  
               	
  
International	
  Conference	
  
                                                                                 	
  
                                              Literacy	
  and	
  Society,	
  Culture,	
  Media,	
  &	
  Education	
  
                                                                                 	
  
                                                            Ghent	
  University,	
  EMPATIC	
  &	
  EMSOC	
  
                                                                                     	
  
                                                                      9-­‐11	
  February	
  2012	
  
                                                                                            	
  
                                                                                            	
  
                                                                              Brief	
  report	
  
	
  
1.	
  	
  Background	
  
Following	
  the	
  political	
  unrest	
  and	
  uncertainty	
  in	
  Greece,	
  the	
  PMB	
  took	
  a	
  unanimous	
  decision	
  to	
  look	
  for	
  a	
  new	
  
host	
  country	
  for	
  the	
  EMPATIC	
  Final	
  Conference.	
  

Using	
  the	
  stakeholders	
  database,	
  two	
  possibilities	
  emerged:	
  an	
  international	
  conference	
  	
  	
  Literacy	
  and	
  Society,	
  
Culture,	
   Media,	
   &	
   Education	
   being	
   hosted	
   by	
   Ghent	
   University	
   and	
   an	
   event	
   entitled	
   European	
   Meeting	
   on	
  
Media	
  and	
  Information	
  Literacy	
  Education,	
  an	
  idea	
  and	
  proposed	
  joint	
  initiative	
  on	
  a	
  number	
  of	
  European	
  bodies	
  
but	
  at	
  the	
  time	
  had	
  not	
  focussed	
  directly	
  on	
  preparing	
  a	
  programme.	
  	
  EMPATIC	
  was	
  able	
  to	
  bring	
  substance	
  to	
  
both	
  organisers	
  at	
  the	
  same	
  time	
  as	
  opening	
  both	
  events	
  to	
  EMPATIC	
  stakeholders.	
  

Carol	
  Priestley,	
  Manager,	
  EMPATIC	
  travelled	
  to	
  Ghent	
  to	
  meet	
  with	
  the	
  Ghent	
  University,	
  discuss	
  ideas	
  of	
  mutual	
  
interest	
  and	
  offer	
  a	
  first	
  draft	
  outline	
  programme.	
  

2.	
  	
  Management	
  and	
  Organisation	
  
Ghent	
   University	
   was	
   pleased	
   to	
   share	
   both	
   administrative	
   and	
   programme	
   roles	
   and	
   also	
   introduce	
   EMPATIC	
   to	
  
another	
  interesting	
  partner	
  –	
  EMSOC	
  (User	
  Empowerment	
  in	
  a	
  Social	
  Media	
  Culture)	
  	
  http://emsoc.be/	
  

3.	
  Programme	
  
In	
   an	
   age	
   of	
   digitality	
   and	
   mass	
   media,	
   perceptions	
   about	
   and	
   practices	
   of	
   culture,	
   pedagogy	
   and	
   educational	
  
systems	
  are	
  undergoing	
  rapid	
  changes	
  and	
  debate.	
  Among	
  other	
  issues	
  and	
  developments,	
  the	
  impact	
  of	
  digitality	
  
results	
  in	
  new	
  perspectives	
  on	
  literacy(ies).	
  	
  

A	
  copy	
  of	
  the	
  full	
  programme	
  is	
  attached	
  at	
  Appendix	
  1.	
  

Participants	
  in	
  the	
  conference	
  were	
  invited	
  to	
  explore	
  theories,	
  practices,	
  and	
  applications	
  for	
  the	
  study	
  of	
  the	
  
interrelations	
   of	
   digitality	
   and	
   contemporary	
   society,	
   culture,	
   and	
   pedagogy	
   in	
   thematic	
   sections	
   of	
   1)	
   Media	
   and	
  
Society,	
  2)	
  Media	
  and	
  Culture,	
  3)	
  Media	
  and	
  Education,	
  and	
  4)	
  Media	
  and	
  Information	
  Literacy.	
  	
  

The	
  final	
  day	
  of	
  the	
  programme	
  (Saturday	
  11	
  February)	
  was	
  devoted	
  to	
  verifying	
  EMPATIC	
  recommendations.	
  

4.	
  Participants	
  
Wide	
  publicity	
  was	
  undertaken	
  to	
  try	
  to	
  ensure	
  a	
  fully	
  represented	
  participation.	
  	
  A	
  list	
  of	
  attendees	
  is	
  attached	
  at	
  
Appendix	
  2.	
  	
  	
  

Regrettably	
  there	
  were	
  additionally	
  a	
  number	
  of	
  regrets	
  because	
  of	
  a	
  viral	
  infection	
  sweeping	
  Belgium.	
  

5.	
  Conclusions	
  
From	
   the	
   point	
   of	
   view	
   of	
   EMPATIC	
   the	
   conference	
   was	
   highly	
   successful.	
   	
   	
   Each	
   sector	
   of	
   EMPATIC	
   was	
  
represented	
  and	
  discussion	
  was	
  extremely	
  lively.	
  	
  	
  	
  Participants	
  were	
  both	
  interested	
  in	
  the	
  overall	
  aims	
  of	
  the	
  
project	
  and	
  also	
  keen	
  to	
  be	
  activity	
  engaged	
  in	
  discussing	
  the	
  recommendations	
  and	
  being	
  involved	
  in	
  any	
  follow-­‐
up.	
  
Recommendations	
  to	
  Policy	
  Makers	
  by	
  the	
  Ghent	
  conference	
  participants	
  included:	
  	
  

       1. The	
   participants	
   agreed	
   that	
   Information	
   Literacy	
   is	
   vital	
   for	
   the	
   today’s	
   society	
   in	
   Europe	
   and	
   as	
   such	
  
          should	
  be	
  developed	
  and	
  promoted	
  in	
  different	
  contexts	
  and	
  by	
  various	
  means.	
  They	
  also	
  pointed	
  out	
  
          that	
  there	
  exist	
  a	
  few	
  IL	
  related	
  projects	
  going	
  on	
  in	
  local	
  communities	
  in	
  Europe	
  under	
  the	
  names	
  of	
  
          “media	
  literacy”	
  or	
  even	
  “media	
  wisdom”.	
  	
  
       2. The	
   importance	
   of	
   Information	
   Literacy	
   needs	
   to	
   be	
   publicized	
   not	
   only	
   to	
   governments,	
   ministries	
  
          and	
   policy	
   makers	
   on	
   the	
   national	
   or	
   EU	
   levels	
   but	
   also	
   to	
   local	
   authorities,	
   businesses,	
   small	
   social	
  
          groups	
  and	
  all	
  citizens.	
  	
  
       3. The	
   strategy	
   of	
   IL	
   development	
   should	
   encompass	
   two	
   main	
   lines	
   of	
   action:	
   IL	
   awareness	
   building	
  
          among	
  authorities	
  and	
  governments	
  on	
  the	
  national	
  and	
  European	
  levels	
  
       4. Substantial,	
   real	
   work,	
   “step	
   by	
   step”,	
   “project	
   by	
   project”	
   on	
   the	
   local	
   level	
   by	
   particular	
   schools,	
  
          universities,	
  libraries,	
  etc.	
  	
  
       5. The	
   most	
   of	
   participants	
   expressed	
   the	
   feeling	
   that	
   “slow”	
   strategy,	
   based	
   on	
   “small	
   projects”	
  
          addressed	
   to	
   different	
   target	
   groups,	
   communities,	
   professions,	
   etc.	
   would	
   be	
   more	
   effective	
   than	
  
          having	
   a	
   central	
   EU	
   body	
   responsible	
   for	
   the	
   IL	
   development	
   or	
   the	
   formal	
   European	
   IL	
   policy	
  
          directives.	
  	
  
       6. Thus,	
   the	
   “IL	
   awareness	
   building”	
   and	
   “central	
   goals”	
   approach	
   clearly	
   prevailed	
   over	
   the	
   “central	
  
          steering”	
   one.	
   Also,	
   having	
   clearly	
   stated	
   Information	
   Literacy	
   goals	
   (national,	
   European)	
   may	
   help	
  
          anyone	
  wanting	
  to	
  convince/influence	
  local	
  authorities	
  to	
  support	
  IL	
  development	
  programmes.	
  	
  
       7. One	
  of	
  the	
  tactical	
  observations	
  has	
  been	
  that	
  “incentives	
  work	
  better	
  than	
  orders”,	
  meaning	
  that	
  IL	
  
          development	
  policy	
  based	
  on	
  incentives	
  for	
  those	
  who	
  introduce	
  IL	
  (teachers,	
  librarians,	
  businesses,	
  
          local	
  authorities)	
  would	
  be	
  the	
  effective	
  one.	
  

	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
http://empat-ic.eu/eng/
                Project funded by the European Commission
                   under the Lifelong Learning Programme




 This publication reflects the views only of the author, and the Commission cannot be
held responsible for any use which may be made of the information contained therein.




                                                                                        1

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Ghent Conference Report

  • 1.     International  Conference   Literacy  and  Society,  Culture,  Media,  &  Education   Ghent  University,  EMPATIC  &  EMSOC   9-­‐11  February  2012     This  project  has  been  funded  with  support  from  the  European  Commission    
  • 2. International  Conference     Literacy  and  Society,  Culture,  Media,  &  Education     Ghent  University,  EMPATIC  &  EMSOC     9-­‐11  February  2012       Brief  report     1.    Background   Following  the  political  unrest  and  uncertainty  in  Greece,  the  PMB  took  a  unanimous  decision  to  look  for  a  new   host  country  for  the  EMPATIC  Final  Conference.   Using  the  stakeholders  database,  two  possibilities  emerged:  an  international  conference      Literacy  and  Society,   Culture,   Media,   &   Education   being   hosted   by   Ghent   University   and   an   event   entitled   European   Meeting   on   Media  and  Information  Literacy  Education,  an  idea  and  proposed  joint  initiative  on  a  number  of  European  bodies   but  at  the  time  had  not  focussed  directly  on  preparing  a  programme.    EMPATIC  was  able  to  bring  substance  to   both  organisers  at  the  same  time  as  opening  both  events  to  EMPATIC  stakeholders.   Carol  Priestley,  Manager,  EMPATIC  travelled  to  Ghent  to  meet  with  the  Ghent  University,  discuss  ideas  of  mutual   interest  and  offer  a  first  draft  outline  programme.   2.    Management  and  Organisation   Ghent   University   was   pleased   to   share   both   administrative   and   programme   roles   and   also   introduce   EMPATIC   to   another  interesting  partner  –  EMSOC  (User  Empowerment  in  a  Social  Media  Culture)    http://emsoc.be/   3.  Programme   In   an   age   of   digitality   and   mass   media,   perceptions   about   and   practices   of   culture,   pedagogy   and   educational   systems  are  undergoing  rapid  changes  and  debate.  Among  other  issues  and  developments,  the  impact  of  digitality   results  in  new  perspectives  on  literacy(ies).     A  copy  of  the  full  programme  is  attached  at  Appendix  1.   Participants  in  the  conference  were  invited  to  explore  theories,  practices,  and  applications  for  the  study  of  the   interrelations   of   digitality   and   contemporary   society,   culture,   and   pedagogy   in   thematic   sections   of   1)   Media   and   Society,  2)  Media  and  Culture,  3)  Media  and  Education,  and  4)  Media  and  Information  Literacy.     The  final  day  of  the  programme  (Saturday  11  February)  was  devoted  to  verifying  EMPATIC  recommendations.   4.  Participants   Wide  publicity  was  undertaken  to  try  to  ensure  a  fully  represented  participation.    A  list  of  attendees  is  attached  at   Appendix  2.       Regrettably  there  were  additionally  a  number  of  regrets  because  of  a  viral  infection  sweeping  Belgium.   5.  Conclusions   From   the   point   of   view   of   EMPATIC   the   conference   was   highly   successful.       Each   sector   of   EMPATIC   was   represented  and  discussion  was  extremely  lively.        Participants  were  both  interested  in  the  overall  aims  of  the   project  and  also  keen  to  be  activity  engaged  in  discussing  the  recommendations  and  being  involved  in  any  follow-­‐ up.  
  • 3. Recommendations  to  Policy  Makers  by  the  Ghent  conference  participants  included:     1. The   participants   agreed   that   Information   Literacy   is   vital   for   the   today’s   society   in   Europe   and   as   such   should  be  developed  and  promoted  in  different  contexts  and  by  various  means.  They  also  pointed  out   that  there  exist  a  few  IL  related  projects  going  on  in  local  communities  in  Europe  under  the  names  of   “media  literacy”  or  even  “media  wisdom”.     2. The   importance   of   Information   Literacy   needs   to   be   publicized   not   only   to   governments,   ministries   and   policy   makers   on   the   national   or   EU   levels   but   also   to   local   authorities,   businesses,   small   social   groups  and  all  citizens.     3. The   strategy   of   IL   development   should   encompass   two   main   lines   of   action:   IL   awareness   building   among  authorities  and  governments  on  the  national  and  European  levels   4. Substantial,   real   work,   “step   by   step”,   “project   by   project”   on   the   local   level   by   particular   schools,   universities,  libraries,  etc.     5. The   most   of   participants   expressed   the   feeling   that   “slow”   strategy,   based   on   “small   projects”   addressed   to   different   target   groups,   communities,   professions,   etc.   would   be   more   effective   than   having   a   central   EU   body   responsible   for   the   IL   development   or   the   formal   European   IL   policy   directives.     6. Thus,   the   “IL   awareness   building”   and   “central   goals”   approach   clearly   prevailed   over   the   “central   steering”   one.   Also,   having   clearly   stated   Information   Literacy   goals   (national,   European)   may   help   anyone  wanting  to  convince/influence  local  authorities  to  support  IL  development  programmes.     7. One  of  the  tactical  observations  has  been  that  “incentives  work  better  than  orders”,  meaning  that  IL   development  policy  based  on  incentives  for  those  who  introduce  IL  (teachers,  librarians,  businesses,   local  authorities)  would  be  the  effective  one.                  
  • 4. http://empat-ic.eu/eng/ Project funded by the European Commission under the Lifelong Learning Programme This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 1