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Semelhante a SSE Strategy Xing_2011
Semelhante a SSE Strategy Xing_2011 (20)
SSE Strategy Xing_2011
- 1. Media Management – 2304 Eva Maria Mayer 21.01.2011 40196@student.hhs.se
- 2. Strategy Definition “The choice of business model through which a firm will compete in the market place (Casadesus and Ricart, 2010) – the competitive game plan.” (Collis and Rukstad, 2008) “A firm can have the same mission, vision and business model, but hardly ever the same strategy.”
- 3. Strategy Mission: A company’s least specific guiding light that spells out the underlying motivation for being in business. (Collis and Rukstad, 2008) Vision: Defines what an organization stands for and why they exist (core ideology) and sets a long-term goal (envisioned future). (Collins and Porras, 1996) Business Model: Refers to the logic of the firm, the way it operates and how it creates value for its stakeholders. (Casadesus and Ricart, 2010) Strategy
- 4. Mission of XING XING is Europe’s leading social network for business professionals. (XING AG, 2011)
- 5. Business Model of XING(XING AG, 2011) XING is a platform where professionals from all kinds of different industries can meet up, find jobs, colleagues, new assignments, cooperation partners, experts and generate business ideas. Members can meet and exchange views in over 40,000 specialist groups, while also getting together at networking events.
- 6. Strategy of XING Guarantee the highest security standard (XING AG, 2010) 155 XING Ambassadors: Moderators that take care of regional groups (Wikipedia, 2011) XING Free Account/ Premium (Wikipedia, 2011) XING Mobile: Access to functions by phone (Wikipedia, 2011) XING Plug-Ins: Synchronization with e-mail accounts, etc. (Wikipedia, 2011) Job-Offers: Pay-per-Click (Wikipedia, 2011) Address people that put their professional needs before their social needs
- 7. Bibliography Casadesus-Masanell, R. & Ricart, J.E., From Strategy to Business Models and onto Tactics”, LRP 2010. Collis, D.J. & Rukstad, M.G., “Can You Say What Your Strategy Is?”, HBR, April 2008. Collins, J.C. & Porras, J.I., “Building Your Company’s Vision”, HBR, 1996. Models Matter”, HBR, 2002. Wikipedia (2011).XING. http://en.wikipedia.org/wiki/XING; 20.01.2011. Wikipedia (2011). XING. http://de.wikipedia.org/wiki/XING; 20.01.2011. XING AG (2011). Corporate Pages – XING AG. http://corporate.xing.com/index.php?id=138&tx_ttnews[tt_news]=0&tx_ttnews[pointer]=0&tx_ttnews[backPid]=0&cHash=0&cat=0&L=1: 20.01.2011. XING AG (2011). www.xing.com; 20.01.2011.
Notas do Editor
- Business models and strategy are words used interchangeably by many people. However, a business model isn’t the same thing as a strategy. Business models describe, as a system, how the pieces of a business fit together. But it doesn’t factor in the important dimension of competition. That is the job of the strategy.A competitive strategy explains how you will do better than your rivals. (15)
- https://www.xing.com/
- http://corporate.xing.com/index.php?id=138&tx_ttnews[tt_news]=0&tx_ttnews[pointer]=0&tx_ttnews[backPid]=0&cHash=0&cat=0&L=1
- http://corporate.xing.com/index.php?id=138&tx_ttnews[tt_news]=0&tx_ttnews[pointer]=0&tx_ttnews[backPid]=0&cHash=0&cat=0&L=1http://en.wikipedia.org/wiki/XINGhttp://de.wikipedia.org/wiki/XINGXING MobileXing.com Mobile allows users to access some of its functions using a mobile phone, PDA or smartphone. Standards supported: HTML 3.2, XHTML MP 1.0, WML 1.1.XING Plug-InsXing.com Plugins are available for free download that allow contact synchronization with Lotus Notes, Microsoft Outlook, Windows Address Book and Outlook Express. It also allows manual CSV File import–export and has a Firefox search plug-in.XING Premium (paid) servicesThe Xing.comopenBC Premium Groups were developed for major global communities, from university and corporate alumni groups to leading business magazines and multinational organizations. This social software offering enables effective management and growth of existing communities within the professional context of openBC.