What Tweetmeter showed us in last UK Election.

1. www.tweetmeter.co.uk
Twitter and the UK
Election
Measuring tweets to forecast elections results

2. Tweets gathered on the last 5 days.
Only tweets mentioning the
Only tweets mentioning the
full name of the candidates
full name of the candidates
were collected. Mr. Cameron
were collected. Mr. Cameron
is ahead with 39% of the
is ahead with 39% of the
tweets, from aatotal of 5541
tweets, from total of 5541
tweets.
tweets.

3. Impact: total number of followers that might
have read the tweets.
Tweets mentioning Mr.
Tweets mentioning Mr.
Cameron might have
Cameron might have
impacted 474600 people.
impacted 474600 people.

4. Unique Twitter users mentioning the
candidates.
The data set contains 4189
The data set contains 4189
unique users. 1613 of them
unique users. 1613 of them
mentioned Mr. Cameron. Mr.
mentioned Mr. Cameron. Mr.
Brown follows with 1356.
Brown follows with 1356.

5. Measuring engagement via retweets.
Circa 49% of all retweets mentioned Mr. Cameron. We consider
Circa 49% of all retweets mentioned Mr. Cameron. We consider
retweeting aaway to measure audience engagement, since it involves aa
retweeting way to measure audience engagement, since it involves
great deal of motivation to pass ahead aamessage to your followers.
great deal of motivation to pass ahead message to your followers.
In all other results, Mr. Cameron was not very far away from the other
In all other results, Mr. Cameron was not very far away from the other
candidates, but in engagement his position is clearly above average.
candidates, but in engagement his position is clearly above average.

6. Conclusions
↘ We deliberately removed all kinds of references to the candidates and searched
just for their full name. This left out many tweets but made sure that our data set
was precise.
↘ We gathered circa 4189 unique users that together have 1,2 million followers.
↘ Clearly Mr. Cameron has an advantage in all criteria analised: tweet volume,
followers and engagement.
↘ In engagement Mr. Cameron appears with 49% of all retweets.
↘ It is interesting to notice that circa of 4,1k individuals have a reach of 1,2 million
people. If we consider each of these 4,1k individuals or institutions an influencer,
we micht be witnessing how the influence network will work also off line in the
UK.
↘ Looking specifically to the engagement criteria, we could say that this study
indicates a real advantage for Mr. Cameron for this election.

7. About E.Life

8. E.Life: Social Media Monitoring
Team
↘ E.life Team
Sales Force, Project Managers, Analysts, Finance and I.T.
60 professionals.
↘ Promotion
PR Events.
↘ Others
Training, etc.
Projects
↘ Customer base
Over 70 clients served in the last five years.
↘ A leading-edge know-how in analysis and IT services
www.elifemonitor.com

9. About Tweetmeter: E.Life software used for
this study.
Origin: Top Brands in German Twitter presented in Munich last september
http://www.slideshare.net/Elife2009/top-brands-in-german-twitter-2042005

10. Menu options
Amount of tweets in our database and research period
Brands of the selected category
List of all categories and their brands
Administration session (restricted)
Export all reports of the brand
Quit application

11. Contact us on the web:
www.tweetmeter.co.uk