Google Grants 101: or, Adwords for the Arts

Google Grants 101: or, Adwords for the Arts Presented by Cynthia Lugo, AD LUBOW www.adlubow.com

What is Google Grants? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Sponsored Search Results

Imagine Your Nonprofit/Arts Org Here!

Advantages of Keyword Advertising/ Pay-per-click/Search Engine Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do I create an effective Adwords campaign? ,[object Object]

Build a Foundation with Strong Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How People Search 94% of people in the U.S. search with multi-word phrases

Keyword Study#1: A Film Nonprofit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Match Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Broad Match Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Negative Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]

Group Similar Keywords into Ad Groups ,[object Object],[object Object],[object Object]

How do I write an effective ad? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices Keyword: Cancer Research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Include a Call to Action ,[object Object],[object Object],[object Object],[object Object]

Regional and Local Targeting ,[object Object]

How Adwords works ,[object Object],[object Object],[object Object]

Tracking Your Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Grant Details ,[object Object],[object Object],[object Object],[object Object],[object Object]

Eligible Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Eligible Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ineligible Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Is my organization eligible? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Contact Me! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google Grants 101: or, Adwords for the Arts

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Google Grants 101: or, Adwords for the Arts