As one of the London 2012 Olympic Sponsors, with a strong focus on sustainability, this session will outline some case study examples from the view point of the sponsor of a major international event.

1. London 2012: Delivering a sustainable
sponsorship & legacy
Olivia Knight-Adams
EIBTM Conference, Barcelona: 28 November 2012

2. Outline
• Background
• Our objectives & role as a sponsor
• Our sustainability achievements
• How we made sustainability a success
• What next…..?
• Key messages
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3. Background to a truly sustainable Games

4. Our objectives and role as a sponsor
1. To grow our business responsibly
2. To use the Games to demonstrate integrity, build credibility and win
recognition of our leadership on sustainability
3. To deliver our most ambitious sustainability programme that echoes
and reinforces our wider sustainability commitments whilst leaving a
lasting legacy for the business
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6. Reduce carbon & compensate for all emissions
Games-time delivery
• Most ambitious carbon reduction programme
• Reduction efforts resulted in 12% overall carbon reduction
• HFC free, energy efficient coolers, state of art warehouse, low carbon
delivery vehicles cut London 2012 distribution system by 1/3
Legacy
• Long term investment & carbon savings from Voltaic warehouse
• Biogas truck and coolers redeployment
• Lasting benefit of Gold Standard offset projects
• Best practice carbon footprinting methodology
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7. Help to deliver a zero waste Games
Games-time delivery
• Most sustainable packaging yet
• Developed innovative new waste system
• Transformed our uniforms and merchandise
• Inspired others to develop zero waste events
• Created innovative ways to encourage recycling
• Continuum Recycling Plant put bottles back on shelf within 6
weeks
Legacy
• £15m Continuum investment:
• Doubled amount of bottle- grade plastic available in GB
• Allowed us to hit 2012 target of 25% rPET in all packaging
• Provided means to significantly reduce landfill & long term
CO2 emissions
• New efficient waste and recycling model developed
• Clothing donated to Oxfam and StreetGames
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8. Promote health and wellness
Games-time delivery
• Provided widest range of drinks ever. 73% of all drinks consumed
were low & no-calorie, water, juice & smoothies
• StreetGames partnership provided improved sporting experience
to over 110,000 young people:
• 65 StreetGames torchbearers
• £50,000 athlete bursary
• Global Ambassador day
• Paid work experience for 49 young people
Legacy
• StreetGames contract renewal until 2015
• £100k donated to StreetGames from licensed merchandise profits
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10. How we made sustainability a success
• Seek expert advice and build strategic partnerships
• Integrate sustainability across all work streams
• Embed sustainability into everyday business processes
• Communicate and celebrate sustainability successes
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11. Strategic sustainability partnerships
“Coca-Cola has shown real
leadership in the way it has pursued
its sustainability agenda.
The work it has undertaken to reduce
its impact at the Games, and the
lengths to which it has gone to use
the power of its brand to engage
others and ensure its actions have a
lasting impact is to be commended
and sets a standard for future
corporate sponsorship of
international events.”
David Nussbaum Chief Executive
WWF UK

12. Integrating and embedding sustainability
2012 1

13. Embedding Sustainability Internally
• Function specific sustainability objectives
• Quarterly “Implementation Meetings”
• Personal performance objectives
• Function Director AND Sustainability Champion
• Function specific training materials
• Communicating and celebrating successes
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14. Embedding Sustainability Externally
• Only as sustainable as our suppliers
• Sustainability Guide for Suppliers
• Integrated into procurement process
– Demonstrate how objectives met
– Sustainability scoring
– Contractually obliged
• Positively engaging with suppliers
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15. What next….?
• Future host city handover
• DEMOS study
• Sustainability legacy series
• ISO 2012-1 case study, workbook
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16. Key Messages
• Integrate sustainability across System & Functions
• Embed sustainability into everyday business processes
• Seek expert advice and build strategic partnerships
• Communicate and celebrate sustainability successes
Thank you!
www.coca-cola.co.uk/olympic-games/sustainable-games/olympic-games-sustainability-legacy.html
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