Bob Carlton/Jen Howver - 5 Threads Towards Threshold: What Writing, Publishing & Reading Will Look like in 2015
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In 1455 Gutenberg published his 42-line Bible, which began publishing as we’ve known it. For more than 600 years, an ecosystem has developed around movable type, mass production and a mature media type – the physical book. In 1980, what we now know as the Web began as Tim Berners-Lee and colleagues around the globe collaborated. By 2015, how we write, publish & read will cross the threshold between the Gutenberg era & the Berners-Lee era. In this session, we’ll discuss the 5 threads that are driving this threshold.
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Bob Carlton/Jen Howver - 5 Threads Towards Threshold: What Writing, Publishing & Reading Will Look like in 2015
- 1. Five Threads Towards Threshold Bob Carlton Jen Howver Kirkus Reviews VOD Communications, Inc.
- 2. Take a deep breath and count to 11........
- 3. In the last 11 seconds..... 2
- 4. 2015: The Threshold • Consumers harder to catch • Digital natives • Passive viewers are passé • Distraction as Entertainment • Gaming blows up • A trans-platform/platform-agnostic world 3
- 5. Consumers are changing how they make buying decisions 4
- 6. Technology is increasingly the fabric people live in 5
- 7. The nature of storytelling is expanding 6
- 8. Five Threads Personal Experiential Social Local Mobile
- 9. Social I can read, experience, share, discuss with my friends
- 10. Local My location and activity can be incorporated into my reading experience
- 11. Mobile I can get it anytime, anywhere
- 12. Personal I can make it my own
- 13. Experiential Itʼs more than just reading words
- 14. Five Threads Personal Experiential Social Local Mobile
- 15. Future of “Writing” • crowdsourced • social • experiential; interactive • not just for a print or ebook 8
- 16. Future of “Reading” • mobile • social • personal • experiential • not just words 9
- 17. Future of Publishing Stop thinking of ourselves as Book Publishers or Gatekeepers and start practicing as STORYTELLERS OR EXPERIENCE CREATORS 12
- 18. Future of Publishing 11
- 19. Future of Publishing 13
- 20. Future of Publishing The editorial process changes: • not just editing words • designing experiences; using content architects 10
- 21. Future of Publishing The acquisitions process changes: • Authors don’t NEED us anymore • Give them a reason to... 14
- 22. Future of Publishing The marketing game changes: .....leverage our influencers rather than our influence 15
- 23. Five Threads Personal Experiential Social Local Mobile
- 24. Technology Horizon • HTML5 vs. downloadable apps • NFC (Near Field Communication) for payment/offers/loyalty • Consumer led mobile health for monitoring/diagnosis/wellness • Rapid enterprise adoption of tablets for productivity • Tipping Point -- > 50% population in developed markets will have Smartphone 14
- 25. Where is retail going? 13
- 26. Critical Success Factors for 2015 14
- 27. Jen Howver jen@vodcommunications.com @jenhowver 847-485-9863 Bob Carlton bcarlton@kirkusreviews.com 650-454-6141