During the two day launch of the Alliance for Materials (MatVal) in Rome, ECIA presented itself and discussed the possibilities of materials for the creative industries. Eva Olde Monnikhof, project manager of ECIA, emphasized the possibilities creative entrepreneurs have the “classic” materials industries to offer. In her presentation she showed examples of design products made out of old milk bottles (lamps), solarpanels (a coat) and former KLM-uniforms (a bag). The main question from the audience after the presentation was: “How much is the coat, and where can we get it?” Proving that solar panels can look incredibly stylish.

1. Materials for the Creative Industries
Eva Olde Monnikhof
7 February 2013

2. Amsterdam as a global business hub
2.3 M inhabitants in the Amsterdam Metropolitain Area.
1.2 M jobs
178 different nationalities
Well connected
Air-hub Schiphol/Amsterdam Airport
Internet hub: large data centres
Good quality of life
Innovative business climate: early adaptors
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3. A view on Amsterdam
Gateway to Europe Global Business Hub
EU2020 – Europe’s Growth Strategy Diversity- Knowledge- Creativity- Connectivity
Smart Sustainable Inclusive Zuidas/Schiphol Cluster Excellence
Capital Diversity as a strength
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4. creative industries

5. Creative Industries
The term “creative industries” refers to a range of economic activities,
which deal with the generation or exploitation of knowledge and information.
They comprise those businesses that deal with the creation, production and/or
distribution of creative goods and services as well as with the integration of
creative elements into wider processes and other sectors. They build upon a
rich and diverse core of cultural heritage and skilful arts and other creative
crafts and practitioners, supported by entrepreneurial and innovative services
bringing creativity to the market.
Creative industries thus provide products and services in sectors
such as publishing, media, software, consultancy, advertising, arts,
entertainment, design and architecture. Many of these sub-sectors are
commercially oriented and part of other sectors. The common element is that
hey deal with the creation, production and/or distribution of goods and services
that are strongly based on creativity.
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6. ECIA
The European Creative Industries Alliance (ECIA) was established in 2012 as a
part of the “Innovation Union” flagship and the “Industrial Policy” flagship
initiatives. It is one of the first concrete measures at European level promoting
creative industries and the wider use of creativity by other industries.
ECIA’s task is to strengthen the role of the creative industries as a catalyst for
innovation and structural change and to identify how the innovative power of
the cultural and creative industries can be supported via new policy instruments.
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8. materials for creativity

9. Why?
 Because it is needed
 Because it is wanted
 Because you can

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11. Needed
 Sustainability;
 Legislation;
 Energy saving;

12. Wanted
 Requested by client;
 Early adopter;
 Solution;

13. Wanted
 Requested by client;
 Up-cycling
 Solution;

15. Because you can
 Need for innovation;
 Early adopters;
 New opportunities;

16. stimulating new materials

17. Instruments
 Material libraries such as Materia;
 Competions: green fashion competition;
 R&D funding;
 Valorisation days: think ESA
 Invite creative entrepreneurs to test your material

18. More information
Please visit our websites:
www.aimsterdam.nl
www.creativeamsterdam.nl
www.eciaplatform.eu
www.greenmetropole.nl
Or contact me directly via:
Eva Olde Monnikhof, e.oldemonnikhof@amsterdameconomicboard.com
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19. Thank you for your attention!
For inspiration please go to:
http://www.youtube.com/watch?v=FvRTHynk9KA
(creating an endless chair)
http://www.youtube.com/watch?v=Tsk-24UYFs0
(solar sinter project)
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