2. Zip Code based Regional support

3. Align website to ECAA objectives

4. Portfolio of Resources

5. Building a Community of Survivors

6. New Media Ideas

8. Local volunteers (Local Organizers)

9. Local Upcoming activities (zip/region)

10. Local Past activities (zip/region)

11. Local Discussion Board

12. General Resources

14. Local volunteers (Local Organizers)

15. Local Upcoming activities (zip/region)

16. Local Past activities (zip/region)

17. Local Discussion Board

18. General Resources

24. Website Ideas: Building a Community of Survivors Don’t try to compete with Facebook Understand your Audience (direct and indirect) Use layered strategy for ripple effect Lever 1 – Host on ECAA site Lever 2 – Play off Incumbents

25. When is ECAA planned to Launch new site?

27. Zip Code based Regional support

28. Align website to ECAA objectives

29. Portfolio of Resources

30. Building a Community of Survivors

31. New Media Ideas

32. OtherIdeas & Proposals

33. Social Media + Other Tools = New Media New Media is not a wonder drug, New Media is a toolbox Facebook MySpace Linked In YouTube Twitter Wikipedia = ≠

34. Facebook Ideas Thoughts Can’t be just a message board Must drive more interaction Must act as portal for ECAware.org Actions Switch site to a Fan page Add Links to ACS, other endorsed orgs. Enable donations through “Causes” Facebook has had enormous success through its apps like Farmville

35. MySpace Necessary supplement to Facebook Different strategy and use than Facebook Contributes to electronic footprint, which establishes presence, which amplifies traffic, which drives awareness

36. LinkedIn As an Organization Legitimizes ECAA as NPO Establishes ECAA as pre-eminent org for EC Attracts talent for Volunteers, Members, etc. As a Group Badge of Honor Awareness indicator

37. YouTube Skinned Page Sponsored Videos Fan Videos

38. Wikipedia Create a page Link to Social Media sites

40. Zip Code based Regional support

41. Align website to ECAA objectives

42. Portfolio of Resources

43. Building a Community of Survivors

44. New Media Ideas

45. OtherIdeas & Proposals

46. Alternative URLS Esophagealcancer.info EC.info

47. ECAN – Cooperation not Competition